Paddy Power marketing chief Christian Woolfenden has emerged as the new favourite to be named The Marketing Society’s Marketing Leader of the Year 2013, according to the latest odds from the bookmaker.
Havas Worldwide London has hired Proximity’s Justin Vir as head of digital.
It’s been quite some time since we’ve heard from New York-based shop People Ideas & Culture, which was launched by former Lowe Worldwide chief strategy officer Domenico Vitale in early 2009. Well, after getting a couple of tips over the weekend that the shop has brought on a new president, we received confirmation from the man himself this morning that PI&C did (rather quietly) hire David Fausel to assume said position. Fausel (pictured) and Vitale’s relationship goes back nearly a decade when the pair worked together at what was then Kirshenbaum Bond + Partners, with the former serving as group account director and the latter, managing partner/head of strategy.
From what we’ve been told, Vitale’s now been focusing on branching out PI&C into other businesses and expanding into Europe. So, with Fausel coming on board, he now has someone to manage the agency’s New York hub, which currently counts 40 employees and houses a content company complete with photo studio and edit suite. PI&C’s client roster at the moment includes Mohegan Sun, Match.com and Hilton luxury hotels (specifically digital/social media content).
New Career Opportunities Daily: The best jobs in media.
Don’t be surprised if the next commercial you see involves old-fashioned family bloopers shot on a shaky camcorder.
Indie production company Fishbowl Worldwide Media — which was founded by Bruce Gersh and America’s Funniest Home Videos producer Vin Di Bona — is launching a home-video licensing division that will open up the entire library of the homemade video program to advertisers and brands.
The show, now in its 23rd season, has been collecting the family-friendly footage that ‘s usable for TV clips for years. There are 200,000-plus clips in the library now.
Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band’s latest music video, ‘Walks Like Rihanna’.
We’ve created innovative posters with integrated echo-effect and a reply messages: “Flights from 300 Euros” and “Ski equipment goes free!”. Our mountain-echo posters brought more mountain experience to
standard outdoor, made standard posters interactive and fun.
Advertising Agency: Good, Moscow, Russia
Creative Director: Grisha Sorokin
Art Director: Olga Midlenko, Grisha Sorokin
Client Service Director: Leila Popovich
Strategy Director: Katya Bazilevskaya
Producer: Gleb Glonti
Producer: Dasha Kulikova
Producer: Dasha Shulga
Illustrator: Vika Prokopaviciute
Illustrator: hedof
Illustrator: Olga Midlenko
Advertising Agency: Giuliano Garonzi Studio, Italy
Animation Agency: Void Studio, italy
Creative Director: Giuliano Garonzi Studio
Art Director: Giuliano Garonzi Studio
Copywriter: Giuliano Garonzi Studio
Illustrator: Giuliano Garonzi Studio, Void Studio
Scholl, the world’s largest foot care brand, owned by Reckitt Benckiser, has appointed LBi to redevelop its websites around the world.
Want 2,000 gross rating points worth of paper-towel-brand switchers? It just got a lot easier.
Buying based on consumers’ purchases rather than their ages or genders will take a leap forward with this upfront season, as Nielsen Catalina Solutions rolls out a self-service system that lets buyers and sellers run instant analyses to understand how heavily the “Modern Family” audience is weighted with facial-tissue-brand switchers, or how reliably repeat airings of “Braveheart” deliver heavy buyers of Pop-Tarts.
Since 2010 NCS has done 1,400 such analyses with around 150 marketers, 50 agencies and 40 media companies. But the workload, expected to double this year, has outpaced what it can do on its own, said CEO Mike Nazzaro. So the joint venture of research firm Nielsen and supermarket-loyalty and data-analytics firm Catalina is launching a self-service version, AdVantics on Demand.
(TrendHunter.com) The Bullet Media ‘Hello Planet’ fashion story boasts a highly contemporary approach to editorial work incorporating some of the season’s most dynamic garment creations with a visionary New…
Research for Microsoft’s first ad campaign to raise awareness about online privacy found that although 84% of people are concerned about it almost 50% are doing nothing about it.
“Kids cry, but it’s not the shampoo’s fault.”
Advertising Agency: BBDO, Chile
Executive Creative Director: Jorge Espinoza
Creative Director: Rodrigo Peralta
Copywriter: Carlos Ojeda
Art Director: Leo Rocha, Roberto Nawrath, Paulina Gonzalez
Illustrator: Miguel Vergara, La Mano Estudio
Paddy Power today said it has “no” plans to pull back from running controversial advertising and claims it’s on the way to becoming one of the leading consumer brands in the country.
Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Director: Jaume Badia
Art Directors: Silvia Cutillas, Alba Ciércoles
Copywriter: Andres Travi
Photographer: Marc Díez
Production: Joan Gamper
Account Director: María José Moreno
Advertising Agency: kevinandcarl.com, United States of America
Creative Director/ Copywriter: Kevin Miles
Creative Director/ Art director: Carl Koestner
Photographer: Dan Goldberg, Alexandria Koestner
Retoucher: Giannini Creative
YouTube has teamed up with Ricky Gervais to bring his David Brent character back to the screen in a new internet series called ‘Learn Guitar with David Brent’ as part of YouTube’s Comedy Week.
Advertising Agency: AMV BBDO, London, United Kingdom
Executive Creative Director: Paul Brazier
Creative Director: Mark Fairbanks
Creative: Andy Clough, Richard McGrann
Director: thirtytwo
Sound: Anthony Moore
Sound Studio: Factory
Editing Company: Trim
Post production: The Mill
Agency Producer: Adam Walker
Editor: Paul Hardcastle
Music: Kyle Walker @ Richmusicsource
Advertising Agency: Grey, London, United Kingdom
Executive Creative Director: Nils Leonard
Creative Director: Andy Lockley
Creative: Ryan Connolly, Henrik Ridderheim
Director: Daniel Wolfe
Advertising Agency: Jamshop, Adelaide, Australia
Creative Director: Jim Robinson
Art Director: Kent O’Halloran
Copywriter: Johnny Velis
Account Director: Kate Zealand
Photographer: Richard Lyons
Voici ce court-métrage réalisé par Julien Martorell mêlant avec talent live-action et motion. Sur une musique de Polerik Rouviere, 4 danseurs exécutent des styles différents, illustrant le lien entre le corps & l’instrument. Les mouvements donnent naissance à un langage calligraphique découlant de la représentation des danses.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
