Eccentric Skater Couture – The Youthfully Vibrant Fashion Story by Toni Smailagic Exudes a Fun Air (GALLERY)

(TrendHunter.com) Models Louis Mayhew, Miguel Vazquez and Kern Charles are captured in a vibrant new image series by photographer Toni Smailagic. Smailagic captures the youthful trio as they skate and pose streetside…

80s Seapunk Streetwear – The Emma Mulholland Spring 2013 Collection is Retro Infused (VIDEO)

(TrendHunter.com) Paying homage to an 80s visual aesthetic, the Emma Mulholland Spring/Summer 2013 collection took the runway stage during Mercedes-Benz Fashion Week in Australia.

Inspired by resort life and the era

Jenna Bush Hager Is Happy Reporting for ‘Today’

Jenna Bush Hager, daughter and granddaughter of former presidents and about to become a mother, says she is happy being a member of the press on the “Today” show.

    

Iconic Image Cartoon Replicas – These Simpsons Parodies on Famous Photographs Recount History (GALLERY)

(TrendHunter.com) These Simpsons parodies on famous photographs recount some of the most important events throughout the United States’ history. Recreating iconic images, these clever cartoon stills from the…

Clues Emerge About Twitter’s Music Feature

The service’s music feature is still hidden from the public, but it appears to be a way to learn what music is becoming popular.

    

Interview: MasterCard’s Vision for a Cashless, Cardless, World


Last year, we broke down the major players in mobile payments. Notably absent was MasterCard mainly because the financial services company seemed content playing a behind-the-scenes role, providing the architecture on which the flashier Google Wallet was built.

But a lot has changed since then. The company laid out its vision for the future of commerce with the launch of the MasterPass wallet at February’s Mobile World Congress in Barcelona.

MasterCard’s emerging payments lead in the U.S, Ken Moy, will be speaking at Ad Age Digital next week about mobile wallets, NFC, smart cards, and other ways emerging technologies are actively changing the way people shop and pay for goods. In anticipation of his talk, we asked Mr. Moy for the lowdown on how MasterCard plans to usher in a cashless, even card-less, world.

Continue reading at AdAge.com

Manifesto

Call for a Pluralistic Teaching in Economics.

Mohsen Mahbob

We, students in economics from various horizons, would like to express once again our discontent with the way economics is taught in universities and other academic institutions.

For more than ten years now similar initiatives have been continuously publicized in several countries all around the world with no movement on the issue, thus underlining the pervasive nature of the problem and the on-going dismay with the lack of necessary change.

By choosing economics as our major we hoped to gain a better understanding of real economic mechanisms. We are saddened to recognize that this has not been the case at all: the most striking example of it being our incapacity to apprehend the current economic crisis with the analytic tools that we are taught. Far from making up for these flagrant loopholes, courses across the world have stubbornly remained almost the same. The crisis is not only one of the economy, it is also a crisis of economics and a crisis of our classrooms!

We thoroughly believe that our understanding of real socio-economic processes as well as our critical mind would greatly benefit from a more pluralistic teaching. For that purpose, we suggest to integrate more pluralism in our courses, on three different levels.

  1. Different paradigms, aside from the so called Neoclassical theory and its different ramifications, should be introduced thoroughly to the students as early as possible in order to allow cross-paradigmatic analyses and foster critical thinking.
  2. Reflexive disciplines such as epistemology, history of economic thought and social and economic history should acquire special importance in standard programs and not be considered as side and marginal.
  3. Discussions with other social and human sciences (sociology, anthropology, history, geography, philosophy…) should be more systematic and a possible way to do so would be to introduce thematic courses. The very objects of economics, such as unemployment, inequalities, consumption choices and others are inherently manifold and require a corresponding plural approach allowing for transversal investigations.

We do not reject the use of mathematics, formal models or statistical methods in economics. We simply first and foremost wish to be granted the chance to fully grasp the bases and stakes underlying our economic system.

We hereby call upon all our fellow students from all horizons and all academic levels sharing the same concerns and frustrations. We invite them to join us and to help us mobilize the broadest level of support in order to rethinking our discipline and the way it is currently taught and having pluralistic economics teaching in all higher education systems as soon as possible.

Students of PEPS-Économie (Pour un Enseignement Pluraliste dans le Supérieur en Économie / For a Pluralistic Teaching in Economics in Higher Education)

Reach them at pepseconomie@gmail.com

Read more on Adbusters.org

Smug Girl, Ditzy Girl, Muffin Girl. Meet Advertising’s Horribly Clichéd Dieting Women

LowLow is an Irish brand of cheese products that have one-third the fat of regular cheese. But rather than produce the typical diet-food advert where women who don't need to be on a diet wiggle orgasmically as they chow down on cardboard-textured food stuffs, LowLow decided to make fun of the whole concept of diet-food advertising.

In the spot below, we meet the girls from adland: Smug Girl, Ditzy Girl and Muffin Girl. These superficial girls each have their own issues. Smug Girl dines on crackers just to fit into her jeans. Ditzy Girl dances about everywhere she goes because she loves her diet food just that much. And poor Muffin Girl is so obsessed with muffins that she sees them everywhere. However, the truly subversive content is in the jingle which asks, "How many clichés are we gonna stand?" There is more than a passing gibe toward Special K, whose red and white color palette and blue-jean obsession is mocked. And the spot ends with a furious montage of women measuring and weighing themselves as the jingle sings, "They know they bring us down, but it's for our own good, cause we gotta keep you girls all feeling bad about food."

The tagline, "Sick of clichés? So are we," invites you to head over to their Facebook page and rant about how much you hate it when diet-food ads patronize their audience. Clearly, they've struck some sort of chord, perhaps because the whole thing is so silly. After all, no one has ever eaten a low-calorie cheese and been overwhelmed by the sudden need to dance, turn cartwheels on beaches or run through a field of wild flowers. I think the best you can hope for is a diet food that doesn't result in anal leakage.

    

AKQA Announces 2013 Future Lions Call For Entries

72dpi_Future%20Lions%202013_72dpi.jpg

The Future Lions global student creative competition is calling for 2013 entries. AKQA, in collaboration with Cannes Lions International Festival of Creativity, is hosting Future Lions for the eighth year in a row. This year’s theme, ‘Destiny Awaits’, encourages students to invent bold ideas that will create the future.

The annual Future Lions competition challenges students to develop an idea for advertising a brand in a way that would not have been possible five years ago. There are no rules in terms of media or technology, no restrictions around product or target audience and no entry fee. Winning concepts will be honoured at Cannes Lions International Festival of Creativity in the Debussy Theatre in June.

Celebrating the competition’s emphasis on creativity and innovation, AKQA is proud to announce WIRED UK as official partner for Future Lions 2013.

Last year the competition achieved a record number of over 1,100 entries from 40 countries, making it one of the world’s largest student competitions. An influential platform for emerging talent, Future Lions winners are highly sought after and quickly employed by many of the world’s leading agencies.

John McGarry’s Son Exits McGarryBowen


John McGarry III — the son of McGarryBowen founder and veteran adman John McGarry — is departing the Dentsu-owned agency where he founded the digital practice.

He’s being succeeded by Doug Livingston, who most recently served as EVP-director of digital integration at WPP’s Grey.

It’s not immediately clear what future plans for Mr. McGarry, better known as J3, would hold; he couldn’t immediately comment on the matter.

Continue reading at AdAge.com

GE anuncia equipamentos hospitalares com Agente Smith de “Matrix”

A campanha “Brilliant Machines” da GE, lançada em novembro do ano passado contendo dezenas de robôs famosos, acaba de ganhar mais um integrante.

Hugo Weaving reencarna o inesquecível papel de Agente Smith, do clássico “Matrix”, para promover as soluções hospitalares da empresa. Teoricamente, a presença de Smith é pra fazer você se sentir mais tranquilo e seguro dentro de um hospital todo conectado, ainda que pareça estranho confiar sua saúde a um vilão que faria qualquer coisa para te plugar em uma máquina.

De qualquer forma, é uma proposta criativa e ousada para um segmento que muitos entortariam a casa.

A criação é da BBDO New York.

General Electric Smith

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

KLM Offers Chance to Win Flight Into Space

klm_space_flight.png

KLM is launching a high altitude balloon in the Nevada desert on April 22. Those who correctly guess high the balloon will climb before it pops will have a chance to win a flight into space on the SXC Lynx Spacecraft.

Those interested in venturing a guess and potentially winning a flight into space can visit this KLM promotional page to enter.

Playboy: Maria Before and After

This wouldn’t happen online

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Copywriter: Werner Marais
Art Director: Ismaeel Chetty
Designer: Rowan Foxcroft
Published: April 2013

Playboy: Debbie Before and After

This wouldn’t happen online

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Copywriter: Werner Marais
Art Director: Ismaeel Chetty
Designer: Rowan Foxcroft
Published: April 2013

Playboy: Andrea Before and After

This wouldn’t happen online

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Copywriter: Werner Marais
Art Director: Ismaeel Chetty
Designer: Rowan Foxcroft
Published: April 2013

Men’s Health: Real Men’s world, Frog Prince

Welcome to the real men’s world.

Advertising Agency: G2 Brasil, São Paulo, Brazil
Executive Creative Director: Carlos Silvério
Creative Director: Cris Albano
Art Director: Manuel Veiga
Copywriter: Felipe Ribeiro
Illustrator: D’Avila Studio
Account Supervisors: Sérgio Brandão, Eduardo Teixeira
Art Buyer: Soraya Borges
Published: March 2013

Men’s Health: Real Men’s world, Tin Man

Welcome to the real men’s world.

Advertising Agency: G2 Brasil, São Paulo, Brazil
Executive Creative Director: Carlos Silvério
Creative Director: Cris Albano
Art Director: Manuel Veiga
Copywriter: Felipe Ribeiro
Illustrator: D’Avila Studio
Account Supervisors: Sérgio Brandão, Eduardo Teixeira
Art Buyer: Soraya Borges
Published: March 2013

Men’s Health: Real Men’s world, Frankenstein

Welcome to the real men’s world.

Advertising Agency: G2 Brasil, São Paulo, Brazil
Executive Creative Director: Carlos Silvério
Creative Director: Cris Albano
Art Director: Manuel Veiga
Copywriter: Felipe Ribeiro
Illustrator: D’Avila Studio
Account Supervisors: Sérgio Brandão, Eduardo Teixeira
Art Buyer: Soraya Borges
Published: March 2013

Mater Natura: The Cage Elevator

No animal enjoys feeling like that. Report the wildlife trade.

Current Situation: ??The trafficking of wild animals is now worth US$20 billion per year.??Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals.??Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice.?? The idea: ??Ensure that people have the same feeling as a captured animal.??

Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Flávia Rennó
Art Director: Marcelo Przedzmirski
Illustrator: Estúdio Abruzzo
Published: April 2013

Newcastle: No Bollocks, 5

This one will be displayed in strip clubs : 6$ to spend some time with our brunette.

BBDO Canada was asked to create the next print campaign for Newcastle, a beer that is really honest.

Advertising Agency: Nolin BBDO, Canada
Creative Director: Stéphane Charier
Copywriter: Alexis Caron-Côté
Additional credits: Geneviève Clément
Published: April 2013