Play.com calls review of media business

Play.com is reviewing its media planning and buying account as it looks towards the future as an eBay-style marketplace.

Direct Line in £50m media rethink

Direct Line Group is reviewing its £50 million media planning and buying business following the spin-off from the Royal Bank of Scotland last year.

Albion lands £10m YouView creative account after pitch

Albion has picked up the £10 million advertising account for the internet-connected TV platform YouView.

South African Tourism issues digital tender

South African Tourism has issued a tender to find a UK agency to manage its website and provide digital creative for the next three years.

Glue’s Wayne Brown named MD at Grey Possible

Grey London has appointed Wayne Brown, the managing director of Glue Isobar, to the same role at its joint venture Grey Possible.

Agency billings hit by shift to digital

The increasing drift to digital and a “soft” economy contributed to an overall decline in billings for the top 100 creative agencies and top 50 media agencies during 2012.

A&E/DDB recruits Brim and Fisher

Adam & Eve/DDB has hired Rick Brim and Dan Fisher as creative directors.

Oxfam awards digital business to Proximity

Oxfam has appointed Proximity London to handle its digital account.

Karmarama poaches Ryan to be group ECD

Karma Communications Group, the owner of Karmarama, has appointed Proximity’s Caitlin Ryan as the group executive creative director.

Beppe Grillo

The Seeds of a New Left.


GIANNI CIPRIANO / NEW YORK TIMES

A comedian turned activist who sports unkempt hair, baggy denim and Gandhi t-shirts, is now shaking up the staid scene of Italian politics, leaving both outrage and hopeful excitement in his wake.

In the most recent national election in late February 2013, Mr. Grillo won a quarter of the votes. Italian voters rejected the two dominant parties, both of which sanction austerity and other means which favor the 1% at the expense of the 99%. Grillo’s relatively new and unknown anti-austerity “Five Star Party” immediately became the third-largest bloc in Parliament, leaving the old-school politicians grumbling over if this was some kind of joke.

Don’t let appearances deceive you, Grillo is nuanced, fresh, bold and committed as a politician – attributes which proponents believe will make up for his obvious lack of experience.

As Liz Alderman and Elisabetta Povoledo write for The New York Times:

Mr. Grillo typifies a new style of politician rising from the fires of the European Union’s long-running economic crisis and voter discontent in other countries. Like Alexis Tsipras, the young upstart in Greece who rode an anti-austerity wave to head the second-largest parliamentary party, or Yair Lapid, who tapped into a national frustration with social inequality in Israel, these politicians are not extremists but generally reformist leftists.

But Grillo’s presence on the scene has not come without critique and controversy. He refused to join a government alliance put forward by Pier Luigi Bersani, the leader of Italy’s center-left Democratic Party, a plan that experts say could help steer Italy away from an even longer period of economic uncertainty. In a rare interview at his home in Marina di Bibbona, Grillo defended his decision, saying it would be “inadmissible” for Bersani to promise to ensure the stability of a future Italian government. “It would be like Napoleon making a deal with Wellington.”

Grillo’s goal is to abolish the system that has “disintegrated the country” and to build something “new” that will restore true democracy to Italy. With a long history of radical commentary – and consequently, censorship, banishment from public TV, and notoriety – Grillo has nothing to lose in calling out the political corruption of his country today. For years Grillo has been dedicated to exposing banking scandals, financial frauds and nepotism, whether through satirical comedy or on his political commentary blog. Time chose Grillo as one of the “European Heroes 2005” for his unending commitment to fighting corruption. In 2013, he demands that the “existing political class be expelled immediately” such that he can serve people who believe in ideals like honesty, direct democracy, and a politics that serves the people.

Here are just a few of the many anti-austerity ideas put forward by Grillo’s Five Star Party that countries around the world, from Greece to the USA, can look to for inspiration:
• Legislation to tighten laws against corporate and political corruption
• Laws that outlaw corporate influence in politics
• Rules that end “revolving doors” between business and government
• Incentives and regulations to clean up the environment
• Plans to expand and broaden the internet
• Development of sustainable energy and transportation
• Develop a consensus platform
• Develop a Citizenship Salary, a type of unemployment insurance
• Withdraw Italian forces from Afghanistan
• Capping State pensions at 5,000 euros a month
• Overturning tax amnesties
• Improvements in roads, bridges, water, sewer, and other infrastructure
• Reforms in banking laws – get private ownership (the Fed) out of the central bank
• Incentives for local businesses, transform Italy into a community

Retaining his gutsy, performance artist edge, Grillo is known to go to dramatic lengths to get his political message across. For instance, when a plan was put forward to build an expensive bridge over the Strait of Messina, which divides Sicily from the mainland, Mr. Grillo, in a wet suit, swam the entire strait, in the middle of winter, in just one hour. This stunt, he said, was to demonstrate that the bridge was hardly needed in the first place, that there are more pressing infrastructure improvements to consider.

Whether the it’s bridges, public water issues, political and financial transparency, Internet freedom, the roots of the financial crisis, the environment – Grillo is dedicated to addressing issues that established politicians rarely take on, and with his own signature panache.

But Grillo is just one of many – a new breed of politician rising from the fires of discontent, disparity and austerity. Like Alexis Tsipras of Syrizia in Greece, or Yair Lapid in Israel, these politicians are planting the seed of a renewed – accountable, fresh, rational, responsible, energized – left, that we can hope germinates worldwide.

And if this all sounds too idealistic, if the hegemony of global capitalism and corruption just seems to damn entrenched, well just listen to Grillo’s perspective:

We are the obstacle. They can no longer succeed against us. Let them resign themselves to that. They’ll be able to keep going for 7 or 8 months and they’ll produce a disaster but we’ll try and keep them under control. If they follow us they follow us. If they don’t, the battle will be very harsh for them, very harsh. They cannot understand . They cannot conceive of things. They need psychiatric analysis. They are failed people . . . But this won’t last long. This situation won’t last long at all.”

Read more on Adbusters.org

Red Lake Direct Action

The defiant blockade of an illegal pipeline.

Read more on Adbusters.org

10 Nerdy Belt Buckles – From Evil Sci-Fi Buckles to QR Code Belt Buckles (TOPLIST)

(TrendHunter.com) If you’re looking for the perfect way to show off your eclectic style and personalty, then these nerdy belt buckles are a great way to do it. Not only are these buckles fun and quirky, but…

Dapper Skater Campaigns – The Baldessarini Spring/Summer 2013 Collection is Sharply Suited (GALLERY)

(TrendHunter.com) Surfer and artist Chris Del Moro is the new face of the Baldessarini Spring/Summer 2013 ad campaign. With his long blonde hair and carefree vibe, Del Moro does not fit the traditional gentleman…

Romantic Bee-Keeping Editorials – Vogue Australia ‘The Sweetest Thing’ Stars Cassi Van Den Dungen (GALLERY)

(TrendHunter.com) The Vogue Australia ‘The Sweetest Thing’ editorial is truly as sweet as it comes. Not only does it have a romantic air, which is perpetuated by the soft setting sun, feminine wardrobe…

Mr. Wolfdog Not A Descendant of White Fang (Or Man on a Horse)

Dog videos are really freaking popular online, but not as popular as cat videos. Which is good, because the new marketing guru at Old Spice isn’t a cat, he’s a Wolfdog. If he was a Tigercat, that would be too obvious, pandering even. But a Wolfdog, a Wolfdog has legs. Oh, and like ETrade’s talking baby, words stream from Wolfdog’s mouth, clever words that show disdain for marketing, because that makes it funny, or funnier.

“Sometimes, you gotta eat people America, that’s how business works,” says the brand character. And there’s a lot more Mr. Wolfdog to be had. Wieden+Kennedy is sending a steady bark of Mr. Wolfdog Tweets, and working to spread Mr. Wolfdog’s message across the various social platforms.

Mr. Wolfdog was even kind enough to host a live webinar on marketing. Here’s a replay of that non-historic event:

Video streaming by Ustream

On top of the many formulas followed above (use of talking dogs and anti-advertising inside humor), there’s also the fact that Kenny Powers already took over a brand — K-Swiss — and 72andsunny’s version of a hostile takeover is jarringly refreshing. Shoe wearers are also inclined to believe that Kenny Powers might actually be running K-Swiss. None of that is true here.

There are funny lines sprinkled here and there, but no big idea to drive this campaign forward. This isn’t Man on a Horse, strategically or creatively. It fails to ladder back to under arm protection like Man on a Horse, and that’s a missed opportunity. This is a decent attempt at Internet-friendly humor, and it is funny in places, but mostly it feels like random “Hey, will this work?” posturing.

The post Mr. Wolfdog Not A Descendant of White Fang (Or Man on a Horse) appeared first on AdPulp.

Island Oasis Superyachts – The Gorilla Yacht is 73 Meters of Luxury with a Stunning Central Atrium (GALLERY)

(TrendHunter.com) You will not miss the land you left behind while you are aboard the Gorilla Yacht, for the designer has specially incorporated a generous courtyard that’s lush with plant life. The 73-meter-…

Etisalat ‘Nothing is faster’, by Lowe Meena

Advertising Agency: Lowe MENA, Dubai
Creative Director: Marwan Saab
Art Directors: Pramod Surwase, Prashant Yeware
Copywriter: Marwan Saab
Account Handlers: Ahmad Faddah, Jean-Pierre Samy, Farhan Farooq
Executive Business Director: Irfan Fatmi

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The post Etisalat ‘Nothing is faster’, by Lowe Meena appeared first on desicreative.

Media Decoder Blog: NBC Moves Struggling ‘Smash’ to Saturday Slot

NBC’s announced it will move “Smash” to Saturday nights to play out the remainder of its second season.

Psychiatry-Focused Photoshoots – The Grey Magazine The Shrink Is In Editorial is Patient-Themed (GALLERY)

(TrendHunter.com) The Grey Magazine The Shrink Is In editorial is primarily focused upon doctor-patient relations, revealed in part by its provocative title.

Model Constance Jablonski assumes the role of patient…

Exceedingly Offbeat Fashion Editorials – The Riot of Perfume Man Kim Photoshoot is Notably Quirky (GALLERY)

(TrendHunter.com) The Riot of Perfume Man Kim editorial will be displayed within the publication’s Spring/Summer 2013 issue. Models Stella Maxwell and Paula Bertolini posed romantically next to one another on…