SXSW: Six concepts you need to know now

At a macro level, the visions of where technology can take humanity were truly inspiring at SXSW, but also conversely a watch out for agencies and brands in terms of their relevancy and value moving forward, writes Dan Machen, Billington Cartmell’s director of innovation.

Samsung corporate marketing director Andrew Garrihy departs

Samsung corporate marketing director Andrew Garrihy is leaving the company after his role was scrapped as part of a “change in strategic direction” at the brand.

Elqui Domos Astronomic Hotel

La société RDM Arquitectura a imaginé cet hôtel astronomique et insolite situé au cœur de la vallée de l’Elqui, au nord du Chili. Appelé « Elqui Domos », ce lieu et hôtel atypique doté de 7 dômes rétractables de deux étages permet aux fans d’astronomie de regarder les étoiles et la lune dans les meilleures conditions.

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Google: Brand New Baby

Advertising Agency: Across the Pond, London, United Kingdom

Mail Online is like ‘journalism crack’ says editor

Martin Clarke, publisher of Mail Online, has described the Daily Mail’s all-conquering website as the “crack cocaine” of journalism.

ATM: Awesome Traveling Machine

In a fast-paced world, your money is always on the move. And as many Dubai shoppers discovered, sometimes an ATM is a lot closer than you think.

Advertising Agency: FP7 McCann, Dubai, United Arab Emirates
Executive Creative Director: Paul Banham
Creative Director: Alaa Demachkie, Steve de Lange
Producer: Cariann
Account Director: Spiro Malak
Agency Producer: Clarisse Mar
Editor: Harry Rich
Account manager: Vicky Kriplani

Ford LiftGate Technology: Converse, Boot, Shoe

“Your foot gives you a hand.
The new Ford Escape with Foot Activated Liftgate.”

Advertising Agency: Zubi Advertising, Miami, USA
Executive Creative Director: Ivan Calle
Copywriter: Jorge Jacome
Art Director: Francisco Losada
Photographer: Mauricio Candela
Illustrator: Oscar Alonso

PepsiCo expected to name new marketing chief within weeks

PepsiCo is expected to name the successor to Salman Amin, its outgoing chief marketing officer, in the next few weeks.

Urban Eco Coffee Exhibits – Get Immersed in Coffee Culture at Melbourne’s Urban Coffee Farm (VIDEO)

(TrendHunter.com) The Urban Coffee Farm is a custom-built installation created by the Australia-based design firm HASSELL. Serving as a hub for Melbourne’s Food and Wine Festival, this interactive exhibit takes…

Global Radio offers to sell stations to appease competition concerns

Global Radio has offered to sell three stations, Real Radio XS in Manchester and Scotland, and Gold in the East Midlands, in response to the Competition Commission’s provisional findings on its merger with GMG Radio.

Maltesers backs chocolate bar launch with £4m campaign

Maltesers, the Mars-owned confectionery brand, is launching a chocolate bar format for the first time, backed by a £4m marketing push.

Maltesters backs chocolate bar launch with £4m campaign

Maltesers, the Mars-owned confectionery brand, is launching a chocolate bar format for the first time, backed by a £4m marketing push.

Symmetrees

Lors de son voyage en Allemagne près de Wittichenau, le designer et réalisateur Oliver Latta a capturé de superbes images de nature sous la neige pour ensuite monter une vidéo jouant sur la symétrie. Une création appelée « Symmetrees » à découvrir en images et vidéo dans la suite de l’article.

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Art Appreciation Heels – These Arty Shoes by Boyarde Messenger Recreate Famous Paintings (GALLERY)

(TrendHunter.com) These arty shoes, hand-painted by British artist Boyarde Messenger, take their cues from classic fine art paintings. These cute pumps are perfect for girls who know their Pollock’s from their…

Mindshare opens The Adaptive Lab multimedia space

Mindshare has created The Adaptive Lab, a multimedia space for brands, designed to showcase the future of entertainment and connected experiences.

HTC UK marketing chief exits ahead of ad campaign

James Atkins, HTC’s UK head of marketing, has left the Taiwanese smartphone maker ahead of the launch of a global campaign for its flagship HTC One device.

Hiking Hipster Lookbooks – The Highland Park 2013 Spring/Summer Collection is Campy (GALLERY)

(TrendHunter.com) The Highland Park 2013 Spring/Summer lookbook takes viewers on an exciting outdoor adventure. The 2013 collection revisits the 1970s and is inspired by camping and hiking. The shots merge together…

Top 20 Trends of the Day – From Modern Shelving Solutions to Crudely Direct Weather Apps (TOPLIST)

(TrendHunter.com) The top 20 trends of March 10, 2013, range from social media-powered concerts to portable cooler hammocks. With the weather beginning to heat up in North America, many people are looking towards…

AMRRIC: Uluruff

AMRRIC (Animal Management in Rural and Remote Indigenous Communities) is an independent group of veterinarians, academics, health and animal management professionals, working with people in remote and rural communities to improve animal and community health. Our brief was to raise awareness of the work AMRRIC does in helping dogs in rural and remote indigenous communities. So we turned Uluru into a symbol of connection between indigenous Australians, their land and pets.

Advertising Agency: GHG, Sydney, Australia
Creative Director: Tim Brierley
Senior Art Director: Daragh Ledwidge
Copywriters: Daragh Ledwidge, Tim Brierley
Agency Producer: Sandi Gracin
Account Manager: Patricia Crimmins
Director: Sam Bennetts
Producer: Josh Jenkins
Production company: Plaza Films
Post Production: Fin Design
Post Producer: Billy Becket
SFX Compositor: Julian Ford
Editor: Simon Njoo
Editing House: Method Studios
Sound Engineer: Steve Hessell
Sound: Bento Productions
Music by: Josh Pyke
Published: February 2013

WWF: Last Words of the Caspian Tiger

I’ve been lying on the scorching desert sand for 4 days now, the gunshot wounds no longer hurt. You people say tigers are king of the beasts and that we know no fear, but when the world started to echoed with the sound of gunshots and our numbers started to decrease even we learned fear. The thoughts of my dead friends and the disappearing forest continually remind me that death is very close. I hope our tiger skins, bones and organs can heal you of your greed and cruelty.

Advertising Agency: Linksus, Beijing, China
Creative Directors: Polar Qiao, Liu Qiang, Gentrad
Art Directors: Polar Qiao, Sui ZhanFeng
Copywriters: Gentrad, Tian LinYan
Illustrators: Guo QingWen, Guo Ge
Photographer: G7studio
Published: December 2012