Will Lewis promoted to chief creative officer at the new News Corp
Posted in: UncategorizedWill Lewis, the News International executive and former Telegraph editor, has been promoted to the position of chief creative officer at the new News Corporation, ahead of the parent company’s split.
Cosmic Love Series
Posted in: UncategorizedAvec sa dernière série baptisée « Cosmic Love », le photographe allemand Phillip Shumacher déjà présenté sur Fubiz nous dévoile cette fois des clichés d’une grande sensibilité. Avec une utilisation très réussie des jeux de lumière, ces images inspirantes sont à découvrir dans la suite de l’article.
E-Trade Baby Uses ‘Fat Stack of Cash’ For Epic Adventure
Posted in: UncategorizedIPA and Metro taking entries for paid internship scheme
Posted in: UncategorizedThe Institute of Practitioners in Advertising (IPA) and Metro newspaper are taking entries for their Creative Pioneers Challenge, which offers recent graduates paid internships at top agencies.
Bar Refaeli Sucks Face With Geek in GoDaddy Super Bowl Ad
Posted in: UncategorizedContinuing its Sexy Meets Smart approach to domain hosting, GoDaddy is out with Perfect Match, its second Super Bowl commercial for this year. In the ad, Walter, aka actor Jessie Heiman, gets to kiss supermodel Bar Refaeli…45 times! Well, only once in the actual ad but apparently the two took a while to get the kiss right and locked lips 45 times in all.
The pair are introduced by the very leggy-looking GoDaddy Girl Danica Patrick who explains the sexy side of GoDaddy as represented by Refaeli and the smart side is represented by Walter. Hmm, nothing like blatantly objectifying Refaeli.
Then again, there’s always room for both sexy and smart. And, of course, it was quite smart of Refaeli to profit from her sexiness in this gig. After all, who doesn’t want some cold, hard cash? Even if you’re trading on your looks to get it?
Robotic ‘Hotbots’ Demand Respect For Tech in Kia Forte Super Bowl Ad
Posted in: UncategorizedSvedka’s got is fembots. But Kia has Hotbots. And Hotbots demand that you respect the tech. And, perhaps, respect the fact that car models are more than eye candy. But maybe that’s reading too much into the inner meaning of things here.
Created by David&Goliath, the spot hypes the introduction of the 2014 Kia Forte to a room gull of reporters and auto enthusiasts. As the Hotbots show the car to the crowd, one geeky goofball attendee goes in for a closer look – only he goes in a little too close for the Hotbots’ comfort.
The Hotbot – played by 2011 Miss USA winner, Alyssa Campanella – springs into action and demonstrates just how serious Kia is about technology. She proceeds to deliver an “atomic wedgie,” ultimately sending the man flying into the hors d’oeuvres table. The important lesson is learned: always respect the tech.
The spot was created by Oscar winner Robert Elswit as Director of Photography (There Will Be Blood, Magnolia, The Town); stunt coordinator Gary Powell (Skyfall, The Bourne Ultimatum, The Legend of Zorro); Academy Award-winning editor Kirk Baxter (The Social Network, The Girl with the Dragon Tattoo); and Carl Erik Rinsch, an award-winning director who worked on the most recent Kia Soul Hamsters campaign (Bringing Down the House) and is in the process of finishing a feature film called 47 Ronin, starring Keanu Reeves.
Viral Video Sweaters – Tana Makmanee Unveils DIY Apparel That Will up Your Swag (VIDEO)
Posted in: UncategorizedPantone Food
Posted in: UncategorizedVoici une série d’images rappelant le travail de la française Emilie Guelpa pour Fricote Magazine. En effet, Alison Anselot s’est inspirée de la couleur de certains plats pour s’amuser à composer des clichés représentant des couleurs Pantone. Une déclinaison à découvrir dans la suite de l’article.
BlackBerry distances itself from ‘traditional endorsements’ with Alicia Keys hire
Posted in: UncategorizedBlackBerry has claimed its recruitment of singer Alicia Keys, director Robert Rodriguez and author Neil Gaiman, will not form part of a “traditional product endorsements” strategy.
Aizone Typography
Posted in: UncategorizedLa luxueuse enseigne Aizone présente au Proche Orient a demandé au studio Stefan Sagmeister et à Jessica Walsh de diriger la création d’une série de photographies magnifiques utilisant la typographie sur corps pour magnifier les modèles. Plus d’images de cette série « Aizone Typography » dans la suite de l’article.
TNT: A dramatic surprise on an ice-cold day
Posted in: UncategorizedAdvertising Agency: Duval Guillaume Modem, Brussels, Belgium
Creative Director: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Agency Producer: Marc Van Buggenhout
Account Team: Jana Vervoort, Marc Wellens
Production Company: Czar
Director: Koen Mortier
Executive Producer: Eurydice Gysel
Producers: Matthias Schellens, Birgit D’Hont
DOP: Norman Baert, Konrad Widelski, David Ramboer, Brian Moons, Wesley De Grie
Editors: Manu Van Hove, Alain Dessauvage
Sound Design: Senjan Jansen
Post Production: Nozon
McDonald’s brings families together in new TV spot
Posted in: UncategorizedMcDonald’s is to launch the next part of its ‘Favourites’ brand campaign with a TV ad showing how a meal at the restaurant can bring people together.
Toyota RAV4: Wish Granted
Posted in: UncategorizedAdvertising Agency: Saatchi & Saatchi, Los Angeles, USA
GoDaddy: YourBigIdea.CO
Posted in: UncategorizedAdvertising Agency: Deutsch, New York, USA
Chief Creative Officer: Greg DiNoto
Group Creative Director: George Decker, Morgan Carroll
Creative Director: Jin Park
Art Director: Chuck Tso
Copywriter: Reuben Hower
Director: Mike Maguire
Executive Producer: Greg Tharp
Prod. Co.: Biscuit Filmworks
Producer: Susan Hebert
DOP: Neil Shapiro
Production Design: Alexis Ross
Editorial/Post Production: The Cutting Room
Editor: Chuck Willis
VFX: Light of Day
Color: Fergus McCall
SodaStream: Effect
Posted in: UncategorizedCreative Advisor: Alex Bogusky
Creative Director: David Littlejohn
Copywriter: David Littlejohn, Alex Bogusky
Director: Daniel Benmayor
Director of Photography: Juanmi Azpiroz
Producer: Michael Savitz
Production Company: Anonymous
Milk: Mustache
Posted in: UncategorizedAdvertising Agency: Deutsch, New York, USA
Chief Creative Officer: Greg DiNoto
Creative Director: Bernie Hogya
Copywriter: Charles Rich
Art Director: Bernie Hogya
Director of Integrated Production: Joe Calabrese
Senior Producer: Josh Litwhiler
Prod. Co.: Pony Show Entertainment
Director: Peter Berg
DOP: John Schwartzman