Gildan: Getaway

Advertising Agency: DeVito/Verdi, USA

Lynx: An astronaut never has to brag

Advertising Agency: TMW, London, United Kingdom
Creatives: Luke Clark, Alex King, Graeme Noble
Production company: Mind’s Eye

Samsung Galaxy: The Next Big Thing

Mercedes-Benz CLA: Slow Motion

Super Bowl 47: Pepsi faz piada com o comercial da Coca-Cola que será exibido hoje à noite

Super Bowl 47

A Coca-Cola criou uma ação em que os espectadores é que decidem o final de seu comercial no Super Bowl 2013. Cowboys, showgirls e badlanders disputam uma corrida para decidir quem vai alcançar o refrigerante primeiro.

A Pepsi aproveitou o teaser divulgado durante a semana, e realizou uma paródia da rival. Os personagens do comercial da Coca brigam com uma vending machine, tentando conseguir uma Pepsi Next.

Criado em parceria com o Funny or Die, a video é bem melhor do que a Pepsi vai de fato exibir no intervalo do Super Bowl essa noite. Ainda assim, a marca vai investir em veiculações pós-jogo e mídia online.

A paródia não economiza em citar diretamente a Coca-Cola, e a Pepsi publicou o vídeo em seu próprio canal do YouTube com um título sem rodeios: “Behind the Scenes at #CokeChase”.

A criação é da TBWA/Chiat/Day.

Pepsi

Brainstorm9Post originalmente publicado no Brainstorm #9
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Super Bowl 47: Samsung aposta em celebridades e deixa a provocação de lado

Super Bowl 47

O teaser é melhor que o comercial, mas pelo menos a Samsung resolveu falar dela dessa vez, deixando de lado sua obsessão com a concorrência.

Seth Rogen e Paul Rudd participam de uma reunião com Bob Odenkirk (Better call Saul!), conversando sobre como deverá ser o comercial da marca no Super Bowl 2013. Até LeBron James – que virou novo garoto-propaganda da Samsung em novembro passado – faz uma participação.

Além dos dois minutos comprados no intervalo comercial mais caro do mundo, esse é a contínua aposta da marca em celebridades como porta-vozes do “coolness” tão desejado para a linha Galaxy.

A criação é da 72andSunny.

Samsung

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DIY Love Origami – Create 3D Valentine Hearts for That Special Someone (GALLERY)

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Music Might Be the Most Crucial Element in Your Commercial Mix


With so much free content around, marketers need to up the bar when they use music in their ads.

The payoff can be substantial. Good music can get a spot noticed; bland music can get it ignored. As my granddaughter Ramsay Hanson, an advertising major at Southern Methodist University in Dallas, told me: “If a TV is on and I’m busy with something else and I hear “blah blah blah buy me now blah blah’ I won’t bother to look up, but if I hear great music, the commercial will definitely get my attention.”

And because the internet has created such sophisticated musical tastes, “music — great music — has become totally decentralized and diffuse, meaning it can come from anywhere (Psy in Korea, Swedish House Mafia, a cover-band singer from Manila), and the traditional revenue streams are struggling to keep up,” Yaron Schwartzman, a partner in Game7Films, said.

Continue reading at AdAge.com

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GoDaddy: Perfect Match

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Powerade: Giant

Advertising Agency: Anónimo, México City, Mexico
Creative Directors: Rafael Martínez, Arturo Castilla, Ray López, Jorge Méndez
Art Director: Jorge Méndez
Copywriter: Rafael Martínez
Illustrator: Salamanca
Additional credits: Perla Negra Producción

Ashley Madison Slyly Sleazes Way Into Super Bowl

ashley_madison_head_tail_super_bowl_2013.jpg

Right up there with PornHub in the great Super Bowl Free Publicity Land Grab game is Ashley Madison which just ran a print ad featuring a hotly-clad, coin-flipping female referee under the headline, “Do You Prefer Head or Tail?”

Oh how wonderfully witty! Head or Tail? Get it? Yea, we thought you did.

Ashley Madison, the website married people go to when they want to have an affair, placed the ad within a Super Bowl insert in the San Francisco Examiner.

Ashley Madison Founder Noel Biderman reportedly offered love-child fathering Dan Marinino a job saying, “The Dan Marino love child is just the latest in a long line of adulterous behavior supported by the organization. Should CBS fire Marino for his indiscretions, I’d be happy to have him on the team at AshleyMadison.”

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