Focus sur les clichés de cet artiste allemand, à l’origine biologiste, Ralph Graef. Un univers fort et des clichés splendides comme les séries « Broken Train », « Visiting the Factory » ou « Master of Containers » à découvrir sur son portfolio en ligne et en images dans la suite de l’article.
(TrendHunter.com) The UK Vogue Cut To The Chase editorial features an assortment of hats, all of which have been chosen here by the publication’s stylist Jane How. How worked with model Iselin Steiro who…
According to eMarketer, almost four billion dollars in advertising budgets were spent on Facebook ads during the past year, and that number is expected to grow to more than six billion in 2014.
Meanwhile, Facebook continues to grow its user base as more people join the world’s largest social network and spend more time within its walls. ComScore reports that the average Facebook user spends more than 6 hours on Facebook each month. This report answers questions about how women and men engage differently with ads on Facebook. And the answers are quite surprising.
Download the report now and find out why men are cheap.
Brad Pitt would love this! Just like Brad did in the movie Moneyball, KnowledgeTree says it’s time to start taking a different approach to sales and marketing content. Every piece of collateral content that marketing produces and sales uses contains data that is influenced not only by the contents of the collateral but by the approach taken during the sales process.
Moneyball Managers, as KnowledgeTree likes to call managers, must know how match-ups play out. Do case studies generate more interest than white papers? Does an ROI calculator really have any value? Do banks respond to case studies about insurance companies? Understanding this kind of data lets sales and marketing teams match-up their best content with different customers – and get more pipeline.
This data enables the Moneyball Manager to identify what collateral works based on defined criteria and historical data. Marketing is then able to refine collateral so that it stays relevant, not only for the prospect, but for Sales.
Download this report now and learn how KnowledgeTree can help your company use and improve your collateral. Sales teams get collateral that closes deals. Managers identify what’s effective. And Marketing makes collateral that drives more sales. Win, win, right?
The Federal Trade Commission has reportedly chosen a Barack Obama campaign insider, FTC Commissioner Edith Ramirez, as its next chairman. Ms. Ramirez has a background steeped in antitrust and competition issues, and served as director of Latino outreach for the Obama 2008 campaign. She has indicated support of comprehensive privacy legislation and robust rules around children’s data collection.
In addition, Ms. Ramirez, a bilingual Mexican-American, can be expected to champion globalized approaches to consumer privacy protection and to clamp down on fraudulent marketing aimed at Spanish-speaking communities.
Many believed fellow Commissioner Julie
There are two parables embedded in Episode 3 of “House of Cards,” explain Ashley Parker and David Car in their recap.
(TrendHunter.com) The Purple Fashion Re-Fashion Women Power editorial features models Kaitlin Aas and Magda Laguinge. The two are displayed while painted here in swishes of ink, designs that were overseen on behalf…
Bulmers is rolling out its first major marketing push, including TV advertising, using its new creative positioning which seeks to align the cider with the beginning of the weekend.
If you eat Abbott's Village Bakery bread, don't be surprised if it bleats a little, or feels a little woolly, on the way down. That's because Abbott's Village Bakery loaves are essentially free-range animals who roam the Australian countryside—judging by this amusing spot from ad agency BMF. "It may seem a little strange to some, but for us free range is the only way to raise bread," the company says on its Facebook page. "We like to shower our loaves with love, let them roam free and grow up in their own unique little way. It's what makes every loaf special." No idea what that really means, but hey, it makes for a kooky commercial. Credits below.
CREDITS
Client: Abbott's Village Bakery
Agency: BMF, Australia
Director: Christopher Riggert
Creative Director: Justin Ruben
Art Director: Alex Booker
Copywriter: Philip Sicklinger
Producer: Michael Hilliard
Digital Creative: Tim Hill
Executive Producer: Rob Galluzzo
Visual Effects: Colin Renshaw
Graphic Designer: Phil Banks
Visual Effects: marnie Ellis
Director of Photography: Sebastian Pfaffenbichler
Graphic Designer: Indah Shillingford
Planner: Thomasine Burnap
Account Director: Jason Carnew
Agency Producer: Whitney Hawthorn
Editing Company: The Butchery
Editor: Jack Hutchings
Photographer: Ross Brown
Retoucher: Andy Salisbury
Production Manager: Karen Liddle
Music: Michael Yezersky, Nylon
Account Manager: Nora Zenasni
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(TrendHunter.com) The CR Fashion Book Once Upon A Dance editorial is a part of the magazine’s Spring/Summer 2013 issue. The production comes of photographer Kacper Kasprzyk’s vision who has here captured…
Commuting to work in the morning is usually an insular, inward-focused, introspective, unexciting, reflective, mundane, uneventful experience. Unless, of course, you decide to get on the bus at a Weather Channel-sponsored busstop that’s promoting a new Android app.
Just when you are at peace with yourself, ignoring everything and everyone around you, the last thing you want is for it to rain. Rather, for it to rain INSIDE THE BUS SHELTER that has been outfitted with spinklers as props to help hype just how precise the new app is at forecasting.
Right, that sells the app. More likely, it pisses people off and sends then running off to Accuweather.
Debi Austin, better known as the lady who smoked a cigarette through a tracheotomy hole in her neck in the infamous "Voicebox" anti-smoking ad, died Feb. 22 after a 20-year battle with cancer. She was 62. The California Department of Public Health released a statement about Debi on its website in which CDPH director Dr. Ron Chapman applauded her for showing "tremendous courage by sharing her story to educate Californians on the dangers of smoking." He's absolutely right about that. The "Voicebox" ad, from 1996, is a good example of how advertising can use real people's stories for the greater good, and without exploiting them. More to the point, Debi was brave for putting what many would call a weakness or personal failing to work as a public service, and for doing so with dignity and poise. She would also become a powerful anti-smoking advocate, and made two ads more recently—see those after the jump. May she rest in peace.
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Country singer Brad Paisley is ready for a rocking chair.
The artist has signed with Cracker Barrel Old Country Store to sponsor his “Beat This Summer Tour,” which will hit 29 cities throughout the U.S. and Canada, kicking off on May 9 in St. Louis. The 40 year old singer – and the author of the 2011 New York Times best-seller “Diary of a Player” ranked No. 16 in Billboard’s Top 25 Tours of 2012, grossing over $33 million dollars in over 50 shows last year, 31 of which were sellouts.
“Brad (Paisley) is known for looking for very organic partnerships that are a true fit for him, similar to what he has done with Chevy and Hershey’s,” said Shari Lewin, Brand Partnerships Agent at William Morris Endeavor. “Those sorts of brand partnerships have always been very true to who Brad is. I think some of the other things that drew him to Cracker Barrel is that he is a family man and [Cracker Barrel’s] demographic really aligns with his – it’s country.”
For the third year in a row, collaborative marketing platform CrowdTap will host its legendary “can’t miss” party during SXSW in Austin.
This year’s event is promised to be bigger and better and will take place Sunday, March 10 from 8:30PM until 2AM at Haven. The party will take on a futuristic theme and feature emerging music acts, like mashup artists White Panda, as well as ready to break-out bands Radical Something and Little Daylight.
Returning from past events are internationally acclaimed VJ Culture, NYC’s top DJ Vikas and, for the second year, the Battle of Austin’s Best Food Trucks. Guests will also be entertained by live performances from a fire wielding troupe of dancers and have the opportunity to win a 3D printer from Cubify.
We’ve been to CrowdTap’s past two events at SXSW and they have been great! If you’d like to attend, hook yourself up and register with this special code: Steve1419. The first ten people who use that code will be granted VIP tickets to the party while others will be given priority status on the waitlist for the event.
Passionné par l’écriture gothique et sa typographie incroyable, le spécialiste dans le domaine Seb Lester a imaginé une série de lettres capitales reprenant les caractéristiques principales de cette écriture apparue en Europe au 12ème siècle. Un rendu splendide à découvrir en vidéo dans la suite de l’article.
Ride safe. Wear a helmet.
Advertising Agency: BBDO Proximity, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Vasan Wangpaitoon
Art Directors: Arayanan Markchoo, Suthisak Sucharittanonta
Copywriters: Suthisak Sucharittanonta, Phacharanath Jamornchureekun
Photographer: Remix Studio
Ride safe. Wear a helmet.
Advertising Agency: BBDO Proximity, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Vasan Wangpaitoon
Art Directors: Arayanan Markchoo, Suthisak Sucharittanonta
Copywriters: Suthisak Sucharittanonta, Phacharanath Jamornchureekun
Photographer: Remix Studio
High shoulder jackets. Stand tall.
Advertising Agency: Livingroom, United Arab Emirates
Creative Director: Mansoor Bhatti
Senior Copywriter: Umer Razzak
Senior Art Director: Nisreen Shahin
Illustrator: Jana Jelovac
High shoulder jackets. Stand tall.
Advertising Agency: Livingroom, United Arab Emirates
Creative Director: Mansoor Bhatti
Senior Copywriter: Umer Razzak
Senior Art Director: Nisreen Shahin
Illustrator: Jana Jelovac
High shoulder jackets. Stand tall.
Advertising Agency: Livingroom, United Arab Emirates
Creative Director: Mansoor Bhatti
Senior Copywriter: Umer Razzak
Senior Art Director: Nisreen Shahin
Illustrator: Jana Jelovac
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