(TrendHunter.com) This playful series ‘Sum Times’ by tape artist Aakash Nihalani is a fresh take on traditional street art.
The artist is known for staging playful interventions in dull street landscapes….
(TrendHunter.com) The color palette giant is renowned for detailing the specifics regarding shade trends and these Pantone designs are examples of the company’s pervasive place in our society. Pantone is the…
(TrendHunter.com) With the world’s most romantic holiday around the corner, this list of fashions for Valentine’s Day is sure to come in handy.
Valentine’s is that special time of year where…
(TrendHunter.com) Now that the holidays have passed and we have all over-indulged, it’s time to get our fitness on with this list of exercise gear finds.
One of the worst feelings is gaining weight and feeling…
Pour une nouvelle année, Fubiz est partenaire du festival My Provence : un concours (photo, cre?ation graphique) ouvert a? tous et lance? avec un the?me qui laisse libre court a? l’imagination « Bain de Foule ». A l’issu du concours, les laure?ats et artistes membres du jury viendront partager une re?sidence artistique e?phe?me?re.
(TrendHunter.com) For ladies who would prefer to avoid spending an enormous amount of their hard-earned income on fashion items and accessories, these ‘a pair and a spare’ DIY fashions are a fantastic…
(TrendHunter.com) These stunning photography captures offer the viewer a glimpse into some of the most astounding terrains in the world with a hyper-reality feel. While some utilize fancy after-shot effects to help…
(TrendHunter.com) Get a load of these quirky reimaginings of everyday items captured by Brock Davis. The Ad agency creative director has just released his favourite images taken on his iPhone from 2012.
From…
(TrendHunter.com) Resolutions are tough to keep and your New Year’s weight loss goal may seem impossible to achieve, but these fantastic fitness finds will help keep you on the right track. Weight loss isn’…
(TrendHunter.com) Though advertisements often tell us that Valentines Day is reserved for the ladies, we can’t forget about male counterparts, which is why this list of Valentines gifts for him may come in handy….
Dirigido por Antoine Bardou-Jacquet, da Partizan, a Virgin Atlantic lançou recentemente o filme Flying in the Face of Ordinary, que marca o novo posicionamento global da companhia aérea. A campanha da RKCR/Y&R conta a história de crianças que revelaram ter certos superpoderes já no berço. Estas habilidades especiais, que lembram em muito os X-Men, poderiam ser úteis para salvar o mundo de muitas maneiras, mas são muito melhores para operar os voos da companhia.
O roteiro é bacana, assim como o cuidado na produção, edição e efeitos visuais. É daqueles comerciais que dá gosto de assistir.
Post originalmente publicado no Brainstorm #9
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Jason Kilar, the former Amazon exec who launched Hulu in bid to re-invent TV for the web, abruptly announced Friday that he will leave the company in the first quarter of the year.
The decision came as little surprise to staff; Mr. Kilar had long had a difficult relationship with Hulu’s backers — ABC parent Walt Disney Co.,, NBC parent Comcast and Fox parent News Corp., who pushed for more revenue and increasingly pulled shows off Hulu when they could make more money elsewhere as part of their “windowing” strategy.
Competing with the likes of Netflix and Amazon is getting more expensive and Mr. Kilar was looking for increased investment to pay for programming. The WSJ reported in December Mr. Kilar asked had asked the board for an additional $200 million to acquire programming and finance expansion in 2013. An exec with knowledge of the talks told Ad Age the board has not yet made a decision on the request.
Jason Kilar, the former Amazon exec who launched Hulu in bid to re-invent TV for the web, abruptly announced Friday that he will leave the company in the first quarter of the year.
When the idea for Hulu was hatched in 2007, YouTube and short clips were ascendant and past web TV failures like Joost were fresh. Many in the media and tech punditry concluded that viewers had no patience to watch full-length TV on the web. Even before Hulu had a name, the critics gave it one: “ClownCo.”
Mr. Kilar alluded to that time in a note to staff about his exit:
(TrendHunter.com) Cyclist safety is an important factor in every urban metropolis where the streets are filled with various types of commuters. As such, this collection of bicycle accessories are perfect for helping…
To surprise their customers the agency came up with a rocket that can be launched from a safe distance via an app. The mechanism is in the base. This starts the rocket and works via an app, coupled to Twitter. By sending a New Year’s tweet the rocket will be activated and launched within ten seconds. Communication between the app and rocket goes via Bluetooth.
Advertising agency: SSSS & Orchestra, Amsterdam, The Netherlands
Creation: Mischa Schreuder, Ramon Stalenhoef, Remco Rouffaer, Tom van Zijl
Design: Arthur Mornier, Mischa Schreuder, Ryo Manga
Account: Yoeri Kastelein
No último dia 21 de dezembro, pouca gente acreditava que o mundo realmente iria acabar. Especialmente os fãs de De Volta para o Futuro. Afinal, se Marty McFly esteve em 2015, já tínhamos provas suficientes de que os maias estavam errados. E falando em tempo, e se De Volta para o Futuro se misturasse a Doctor Who? O vídeo Blink to the Future responde a pergunta neste mashup de viagens no tempo criado pelo roteirista e animador James Farr.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Keeping things in order is a job all it’s own, but these office organizing solutions can help transform your business space into an efficient working environment. First off, an efficient desk…
HBO is promoting the return of Lena Dunham’s series “Girls” on Jan. 13 by planting itself where the “real” girls are — working with youth and female-oriented brands like Soul Cycle, Drybar and Urban Outfitters.
Flagship Urban Outfitters stores, for example, will include “Girls” displays with character-inspired nail art appliques and codes to download episodes from the first season. HBO is running a social-media campaign over Instagram and Twitter is offering winners free rent for a year and gift cards to Urban Outfitters.
SoulCycle will run a series of “Free Girls” events in New York and Los Angeles leading up to the second-season premiere, using the show’s theme song in the classes. And Drybar will offer free blowouts, champagne and giveaways at its 25 shops during HBO “Happy Hours” Jan. 11-13.
Kimberly-Clark Corp. would like to start a conversation about vaginas.
On Jan. 7 its U by Kotex brand is launching a “Generation Know” campaign featuring 30- and 15-second TV spots. While the spots dance around the “V” word for the sake of getting past network standards, they support a much franker series of online videos and a GenerationKnow.com website styled as a sort of social network for discussing vaginal health.
Work from WPP’s Ogilvy & Mather, New York, leads the effort for the nearly three-year-old offshoot of the venerable Kotex brand. U by Kotex reversed a decades-long decline for the franchise by using offbeat, colorful designs, new packaging and a campaign that broke the conventions of feminine-care marketing.
ThingLink é uma plataforma criativa em que você pode postar imagens e torná-las interativas, adicionando conteúdo digital através de links, áudios, vídeos, perfis de redes sociais, textos e social tags em geral. Dessa forma, é possível criar um conteúdo mais rico e repleto de caminhos e possibilidades.
Além de possuir integração com Abas do Facebook e Postagens no Tumblr, a empresa fechou recentemente uma parceria com o Twitter, transformando os 140 caracteres em muito mais conteúdo.
Ao integrar essa mídia com a rede social, muitas oportunidades se abrem às empresas na tentativa de compartilhar uma experiência mais imersiva. O Grammy usou o ThingLink via Twitter para promover uma homenagem a Whitney Houston: a foto postada ganhou informações sobre a cantora, lista dos prêmios que ganhou, vídeo de apresentação e fotos do Instagram mostrando os bastidores do evento.
Na essência, uma imagem se tornou um pequeno ecossistema do tweet.
Ainda na indústria da música, Ingrid Michaelson postou uma imagem com a letra de uma composição sua. Nela, foram linkadas suas redes sociais, seu CD para ser comprado na Amazon, a música para baixar no iTunes, o vídeoclipe e a própria faixa no Soundtrack para ser escutada ser sair da página.
A Nike também tem usado a plataforma via redes sociais para promover a campanha #makeitcount neste ano.
Post originalmente publicado no Brainstorm #9
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