Hasta La Creative!

A new infographic produced by market researcher Lab42 reveals a stunning discovery; 76 percent of people think ads are somewhat or very exaggerated. Well slap me upside the head with an SRDS book. Who knew?

In other stunning findings, 96 percent of the 500 folks Lab42 surveyed believe half or more of all weight loss ads are photoshopped. Bet this makes Jessica Simpson pretty angry.

While it’s obvious the majority of people distrust advertising, just 17 percent wish there were more laws to regulate advertising. Guess everyone’s fine with being duped.

Oh and when it comes to types of ads that make a product memorable, eight percent approve of the sex sells approach. Unsurprisingly, 92 percent of that eight percent were men. Men do love their sex.

But humor trumps all with 71 percent of respondents stating a funny ad makes them more likely to remember a product.

Of course, this is a study of what kind of advertising people SAY influences them; not a study of what ACTUALLY influences them. Apples and oranges, people. Apples and oranges.

Some ad campaigns are developed based on sound insight and detailed research. Others rely on “the big idea.” Both approaches have merit. Sitting squarely in the “big idea” category is this brilliant new campaign from Ogilvy for Expedia which combined airport IATA codes (the three letter tags they put on your checked bags) into words and phrases.

Of the campaign’s genesis, creative team members Jon Morgan and Mike Watson told Creative Review “It all started when we saw a woman walking through Heathrow with the word FUK hanging from her suitcase. Turned out she’d just flown in from Fukuoka in Japan. That got us thinking, ‘maybe there are more’.”

Using IATA codes from over 9,000 airports around the world, the team selected codes that created half-words and almost-words/phrases such as “SUN SEA SND SEX from airports Sun Valley, Seattle, Seno and Sernbach and WSH EWE WRE ERE from airports Brookhaven, Ewer Indonesia, Whangarei and Erave.

Nine iterations have run so far and more are planned leading up to summer.

(TrendHunter.com) This fabulously fun nineties throwback lookbook by Wildfox Couture takes its inspiration from the classic teen flick Clueless.

Wildfox got together with designers such as Alice + Olivia and Calvin…

(TrendHunter.com) Expedia Vacations just released a new set of print ads to entice consumers to book that winter getaway this season.

The top of the year is prime time when it comes to travel season. With the cold…

Starbucks has launched a campaign that celebrates special events that occurred on Mondays, such as Big Ben’s first “bong”, which took place in July 1859.

Chelsea Football Club and shirt sponsor Samsung and have launched a campaign to encourage youngsters around the world to train “the Chelsea way”, with support from players including Juan Manuel “Mata” García and Fernando Torres.

BSkyB has extended its commercial partnership with Absolute Radio by signing up to sponsor the ‘Geoff Lloyd Hometime Show’ from today, and backing a competition that will offer to clear three lucky listeners’ debts, as part of a two-week promotion.

L’artiste indienne Sabeena Karnik parvient avec des bandes de papier de différentes couleurs à créer de magnifiques typographies. Celle-ci a d’ailleurs récemment reproduit l’alphabet afin de nous proposer 26 créations toutes plus jolies les unes que les autres à découvrir en images dans la suite.

Dans le même genre : Paper Art by Yulia Brodskaya

Change4Life, the Government’s healthy living campaign, is to endorse Asda fish, Quorn, Uncle Ben’s rice, Cravendale milk and Co-operative fruit as alternatives to pizza and fizzy drinks, in a special ad break on ITV tonight.