Hasta La Creative!

Foi revelado hoje pela FIFA, em evento no Rio de Janeiro, o poster oficial da Copa do Mundo de 2014. Inspirada pelo mapa do Brasil, a peça traz detalhes de cada região do país no desenho.

A criação foi da agência Crama, que ganhou a disputa com outros dois concorrentes após votação de uma comissão julgadora formada por Valcke, pela ministra da Cultura, Marta Suplicy, pelo presidente do COL, José Maria Marin, pelo artista plástico Romero Britto, e por Ronaldo e Bebeto.

No vídeo abaixo, a FIFA apresenta a cadeia de inspirações para a Copa do Mundo no Brasil, que serve de referência para todo o material criado para o evento.

Compare o poster brasileiro com os de edições anteriores da Copa, desde 1930:

Post originalmente publicado no Brainstorm #9
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