WPP chief executive, Sir Martin Sorrell, has blasted Prime Minister David Cameron’s decision to hold a referendum on Europe if the Conservative win the next general election.
(TrendHunter.com) The urban landscapes of the western world have become prime real estate for inspiring cityscape photography. And such photography has then become an inspiration for a host of products ranging from…
BSkyB and Freesat should stop charging public service broadcasters (PSB) millions of pounds for carrying their channels on satellite platforms, the communications minister Ed Vaizey said today.
Focus sur l’excellent illustrateur estonien Eiko Ojala qui a imaginé de magnifiques collages de papier avec différentes couleurs pour nous propose des compositions réussies. Des personnages variés et une sélection de ses travaux à découvrir sur son portfolio et dans la suite de l’article.
Back in November we reported Kate Upton would play the role of “object of sesire” in a Mercedes-Benz Super Bowl commercial. Well, the teaser is out and it’s the lamest piece of trash we have seen in, perhaps, forever.
In the ad, Upton, dressed extremely conservatively, is the furthest thing from an object of desire. In fact, she’s hardly the focal point of the teaser.
The ad kicks off with a title card that reads, “Kate Upton Washes the New Mercedes CLA in Slow Motion.” That statement is a flat out lie. Kate Upton doesn’t come even close to washing the car in slow motion. What we do get to see is some slow mo love of the vehicle along with a few shots of three dumfounded guys (fully dressed, no less) washing the Mercedes while staring at Upton…who doesn’t even look all that hot in this ad.
Now, we get that this isn’t a Carl’s Jr. ad and we get that Mercedes is unlikely to run an ad with a bikini-clad Upton slathering herself all over the hood of the Mercedes like Paris Hilton did with a Bentley in a 2005 Carl’s Jr. ad. But for God’s sake, could the ad’s creators, Merkley + Partners, have been any more misleading?
And given that all Upton has done and what she stands for, was she really an intelligent choice as spokesperson for the brand? Whomever made this call certainly wasn’t thinking of the brand’s heritage.
(TrendHunter.com) Costume hoodies can be a fun way to straddle the line between keeping warm and having some fun with your wardrobe this winter.
Now mid-January, it’s full blown hoodie season as the snow comes…
The multi-faceted Peter Stormare has been tapped by 72andSunny for this new Call of Duty Black Ops 2 Revolution video. In the ad, he takes on the persona of The Replacer, the man whose job involves making more time for men to play Black Ops 2 Revolution.
After Stormare notes there will be certain life events that may interfere with your playing time, we see him in several “replacement” scenarios, one of which gives a nod to the scene in Fargo in which he makes use of a wood chipper.
Say what you will about video games perpetuating violence, this ad is funny.
As sports fans become ever more connected, what are the opportunities for brands to butt in to the banter? Vincent David, deputy director of market research at Eurosport, draws on the company’s latest research to find out.
United Colors of Benetton is aligning the social issues it features in brand advertising with its product campaigns for the first time, through activity starring both a trans-sexual and disabled model.
This week, Mark Swift, vice-president, commercial director, Viacom International Media Networks UK, Australia and Eastern Europe talks commercial partnerships, parties with the cast of ‘Geordie Shore’ and enjoys the new musical talent at MTV Brand New 2013.
(TrendHunter.com) Waking up is already one of the most difficult tasks of the day and the only thing that could make it worse is an annoying alarm clock.
Although one can vaguely see the humor in these clocks,…
Armando Testa has been appointed to handle Alfa Romeo’s global advertising, having previously won the Giulietta and MiTo brands.
McDonald’s today announced the creation of 2,500 jobs, in an effort to deflect from the gloom on the high street.
Randy P. Martin est un photographe vivant à Chicago et qui réalise de magnifiques clichés. Avec des images de différents endroits du monde où il aime confronter une silhouette humaine à un paysage onirique, l’artiste nous invite dans son univers travaillé et poétique. Plus d’image dans la suite.
Weapon7 has picked up a digital brief from the health and wellbeing website Headspace.
Na era pré-internet, reservar um hotel era mais ou menos como a história da caixa de bombons contada por Forrest Gump: as pessoas nunca sabiam o que iriam encontrar. Mesmo com a internet e os milhões de sites especializados – ou não -, ainda bate aquela insegurança, já que opiniões, cada um tem as suas. Foi exatamente essa insegurança serviu de matéria-prima para a Wieden+Kennedy Amsterdam para a primeira campanha do Booking.com nos Estados Unidos.
Com um roteiro acertado, o filme consegue traduzir exatamente como muita gente se sente quando reserva um hotel baseado nas opiniões alheias da internet, e o que eles encontram quando estas opiniões estão no Booking.com. A ansiedade enquanto nos dirigimos ao hotel ou ao quarto e a consciência de que depois de um ano planejando aquela viagem, o que vamos encontrar pode ser determinante para que as férias sejam inesquecíveis estão presentes no filme. Assim como o alívio que bate quando acertamos. It’s Booking awesome!
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) As snowflakes gracefully descended onto the icy walkways and one’s breath could be clearly seen while exhaling, the Trend Hunter team ventured outside to begin their ice skating adventure. …
Sainsbury’s is attempting to change consumer attitudes towards sustainable fish by offering shoppers a free, sustainable alternative, when they try to buy the most popular types of fish.
Advertising Agency: BEING TBWA, Paris, France
Creative Director: Thierry Buriez
Art Directors: Julien Chiapolini, Stephane Sacuto, Mathieu Camillieri
Copywriter: Riccardo Fregoso
TV Production: TBWA\ELSE, Guillaume Faurel
Sound Producer: TBWA\ELSE, Fabrice Pouvreau, Philippe Mineur
Production Company: WIZZdesign/QUAD
Producer: Matthieu Poirier
Directors: CRCR
Designer: McBess
Music: Pop Levi “Wannamama” (White Arc Dub-Deezer Remix)
Diz a descrição de Power of the Everyday no YouTube: “Ao começarmos um outro ano, nós abraçamos a ideia de que o maior impacto em nossas vidas não se dá nos grandes gestos, mas nos atos do dia a dia. Nós nos lembramos que as grandes mudanças começam nos momentos mais simples – a conversa com seu filho de 10 anos durante o café da manhã, ou nos primeiros passos do seu bebê. Na P&G, vemos o poder que esses atos cotidianos têm para definir as nossas vidas, na vida de nossas famílias e do nosso planeta. Chamamos isso de efeito do poder do cotidiano.”
Apesar da bela ideia, traduzida por imagens do dia a dia e uma narrativa que desperta empatia, infelizmente o filme não consegue o mesmo “efeito do poder do cotidiano” alcançado com Obrigado, Mãe!, lançado pouco antes da Olimpíada de Londres no ano passado. Mas, só para constar, a P&G já havia tentado dar continuidade à ideia com Kids, que também não agradou tanto quanto o original.
Talvez tenha faltado coração, algo que realmente despertasse nas pessoas um sentimento de conexão com a ideia de que é no dia a dia que fazemos a diferença. Em vez disso, é só uma grande propaganda de pasta de dente, detergente, xampu, fraldas, sabonete… Talvez eu estivesse esperando demais, mas a responsabilidade é toda da marca, que elevou as expectativas.
Paralelamente ao filme, a campanha segue no Facebook.
Post originalmente publicado no Brainstorm #9
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