Advertising Agency: Leo Burnett, London, United Kingdom
Creative Directors: Richard Robinson, Graham Lakeland
Copywriters / Art Directors: Rob Tenconi, Mark Franklin
Planners: Charlie Kirkbride, Josh Bullmore, Michelle Radley
Media agency: MEC
Production company: BlinkInk
Director: Noah Harris
Editor: Sam Sneade at Speade
Post Production: MPC
Audio post-production: Jungle Studios
In the final days of the 2012 presidential campaign, Vibe is reporting that an anti-Obama ad is running on BET in markets including Cleveland and Seattle, sponsored by a super PAC called Pivot Point Washington. The ad says that Obama has cut aid to black colleges and black businesses and “his support of gay marriage is a slap in the face to people of faith.” It then asks rhetorically, “How can I vote for someone who doesn’t respect me?”
It is interesting that Black Entertainment Television chose to accept the ad, not just because it opposes the re-election of the first black president, but because BET is owned by Viacom, the media conglomerate that owns LOGO, the LGBT-themed network that offers such programming as “RuPaul’s All Star Drag Race” and “1 Girl 5 Gays.”
So why did BET run it?
Back in September we shared a story about health provider Health Net which used fake tweets to promote its services. We called the work “a juvenile marketing move and yet another example of testimonials gone wrong.”
Now, the brand is doing a bit of back peddling presenting us with what they claim to be the real people behind the Twitter accounts they used in the campaign. The move is laughable as the accounts – NonStopMom2, HealthNut_2 and Biz_Guy1 – have just one or two tweets, all of which read “Thank you for your interest, learn more here” with a link that points to three “testimonials” from the “owners” of these Twitter accounts.
On the testimonial page, the brand writes, “You might have seen our ads and have some questions. Our campaign features real testimonials from Health Net members. We thought this would be a fun way to show what our members think of us. While the execution may not have been perfect, it was always well intentioned.”
Really? Really? The tweets on the billboards are still no where to be found on these three accounts and the claims in the testimonials that “I am the real person behind [twitter account]” are a joke.
The words juvenile and rookie are front and center when we think about the mentality that went into creating this campaign. And for the brand – even upon being called out the first time – to continue this charade is doubly juvenile.
While the frequency of social media missteps such is this one are, thankfully, declining, there are still plenty of brands out there that simply don’t get it.
Leading up to election day and Washington State’s referendum 74, Redhook beer, with help from Seattle-based Frank Unlimited, has taken a pro same-sex marriage stance with an ad that says “getting married is so gay. It’s about time.”
It’s always a gamble when a brand takes a stand on such polarizing issues. At risk is the loss of business from one end of the spectrum or the other. But it’s admirable when a brand is brave enough to publicly share its collective beliefs
Jessica Drenk et Lionel Bawden sont 2 artistes qui composent chacun des sculptures très réussies en utilisant des crayons taillés et coupés. Avec des créations colorées, ces deux artistes possédant chacun leur style nous montrent que les crayons peuvent avoir divers utilisations. Plus d’images dans la suite.
We love this Spillman/Fesler/Leo Burnett-created tourism spot for Switzerland that goes to great lengths to prove just how serious the country is when it comes to providing a pace to relax on vacation.
The work is beautifully shot and captures the true beauty of the country. You can almost believe the two men in this commercial actually did travel the entire country dismantling it of all time pieces.
We especially like the treatment the rooster gets at the end. Nicely done.
(TrendHunter.com) Model Rose Botman is like the female equivalent to the Phantom of the Opera in the Elele Magazine November 2012 editorial. It may be lacking an actual opera, but the Dutch beauty has sequestered…
BSkyB has won a trademark dispute over the Now TV brand after a High Court judge threw out a challenge from Hong Kong-based telecoms company PCCW.
A Samsung não está economizando esforços (e dinheiro) para trazer aos seus smartphones aquilo que sempre pareceu propriedade da Apple: a aura cool. Na época do lançamento do primeiro iPod, por exemplo, sair com fones branco na rua te transformava automaticamente em alguém legal e moderno.
Mas além do tom de provocação em seus últimos comerciais, a Samsung tem apelado para a quase infalível tática do endosso de celebridades. E veja bem, não é qualquer celebridade, não estamos falando aqui de um clamor para as massas, e sim de jovens estrelas que falam diretamente com o público capaz de trazer para a marca a influência que tanto deseja “roubar” da concorrência.
O Galaxy Note foi promovido, primeiramente, por James Franco. Um ator multi-tarefa e carismático que transita perfeitamente no universo early adopter, de gente descolada.. Agora, o mais novo garoto-propaganda do produto é Lebron James, o astro da NBA, três vezes MVP e campeão na temporada passada com o Miami Heat.
É fácil pensar que um jogador de basquete teria sido escolhido para falar com o público médio, mas Lebron James não é exatamente uma unanimidade entre os fãs do esporte, considerado um anti-herói e traidor por muitos depois da sua conturbada saída do Cleveland Cavaliers.
Sem revelar o valor do acordo, a Samsung agora quer mostrar que Lebron James é um usuário entusiasta do novo Galaxy Note II, com uma versão especialmente criada para ele, e até com a inscrição “LJ” na capa, como se pode ver no comercial.
Ainda que a Samsung não tenha abandonado a sua estratégia de ser extremamente expositiva em suas campanhas, com a necessidade exagerada de mostrar e exemplificar usos de seu produto, dessa vez pensaram em um filme totalmente coordenado com a vida real.
O comercial com Lebron James se proprõe a mostrar um dia na vida do jogador de basquete. Justamente o dia da sua estreia na atual temporada da NBA e, não por coincidência, o dia em que o comercial iria ao ar na televisão norte-americana.
Filmado uma semana antes do jogo, a agência 72andSunny procurou prever no comercial diversos detalhes que estariam presentes quando Lebron James entrasse em quadra para a partida contra o Boston Celtics, primeira pela temporada 2012-2013, e que contaria também com a cerimônia de entrega do anel de campeão da temporada passada.
Aproximadamente duas horas antes do jogo – e consequentemente antes do comercial ir ao ar – Lebron postou no Twitter uma foto da roupa que pretendia usar na entrada do estádio: um terno claro com gravata vermelha, como mostrado a um minuto e sete segundos do filme da Samsung.
A foto foi publicada com desenhos supostamente feitos com caneta S Pen do Galaxy Note II, que o filho do jogador aparece usando no início do comercial.
Game day look by Bronnie & Bryce. twitter.com/KingJames/stat…
— LeBron James (@KingJames) October 30, 2012
Aos 14 segundos do filme, Lebron James recebe um SMS de Magic Johnson o parabenizando. No dia anterior ao da veiculação, o jogador agradeceu via Twitter. A pulseira com a inscrição “I PROMISE”, mostrada no comercial, é da fundação The Lebron James Family, que ajuda crianças e que também participam da publicidade.
No segundo 1:15, Lebron James é mostrado tirando uma foto do seu tênis dourado da Nike. Momentos antes do jogo, ele realmente publicou no Twitter uma imagem do par.
Horas depois da partida, em que o Miami Heat venceu o Celtics por 120-117, o jogador postou no Instagram uma série de fotos de seu novo anel de campeão, assim como o comercial da Samsung sugeriu que ele faria.
A escolha de Lebron James parece uma das mais acertas escolhas publicitárias da marca no últimos tempos, que sempre oscilou entre emplacar virais de sucesso, mas veicular enfadonhas campanhas formais na televisão. Segundo declaração de Teri Daley, VP de relações públicas da Samsung, a proposta é se associar com pessoas que “são a próxima grande coisa [slogan do Galaxy] em suas áreas, e que estão organicamente interessada nos nossos produtos”.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The newest venture between Disney and Lucasfilm Ltd. has inspired illustrator James Silvani to create some adorable mashup art of Disney fairytale characters and Star Wars creatures. George Lucas is…
Le milliardaire russe Vladislav Doronin a demandé à Zaha Hadid Architects de concevoir ce projet « Spaceship House ». Située en bordure de Moscou à Barvikha, cette résidence de 2650m2 au design inspiré des vaisseaux imaginés en science-fiction est censée être la future résidence de sa compagne Naomi Campbell.
Knorr, the Unilever-owned food brand, is launching its first marketing push for a new product, jelly format gravy pots, featuring brand ambassador and chef Igor Zago.
The fruit of Nike’s latest tie-up with a technology brand, a fitness training programme for the Xbox with the Kinect motion sensor controller, launches in the UK today.
On the walls of the Q-Park Lepage parking lot in Brussels Zacharevic created six unique 3D street art paintings featuring children playing. The realism is strengthened by projecting real objects from the murals: a shopping trolley, a tricycle and a ball. The result is a dynamic series of realistic installations that drivers actually can collide with unless they take care. They carry the strapline “Protect what’s behind you. Drive with a rearview camera” and are simply signed “Toyota”. The scarily life-like portraits include a boy playing ball, a girl playing hopscotch, drawing a dragon on the floor, riding down a slope on a tricycle, sitting in a supermarket trolley and a little girl graffiti-ing the message “Protect what’s behind you”.
In the USA alone two children are killed and almost 50 are injured every week in accidents involving reversing cars. Shockingly in over 70% of these accidents a relative is driving the vehicle. Toyota wanted to attract attention to the fact that a simple rear view camera can help avoid these kinds of tragic accidents.
Advertising Agency: Happiness Brussels, Brussels, Belgium
Executive Creative Directors:? Karen Corrigan, Cecilia Azcarate Isturiz
Creative Director: Peter Ampe
Concept Provider: Gregory Titeca
Head of Art: ?Cecilia Azcarate Isturiz?
Copywriter: ?Peter Ampe?
Art Director: ?Cecilia Azcarate Isturiz?
Account Director: ?Pascal Kemajou?
Account Manager: ?Mehdi Sel?
Producers: Dominique Van doormaal, Bart Vande Maele?
Artist:? Ernest Zacharevic?
Content Director: Joris Joosten
Social Media Manager: Maarten Breda
Interactive production: Bliss Interactive
Film Director & Photography: Bob Jeusette
Retoucher: Gregory Ellinger
Graphic Designers: ?Jeremy Vandenbosch, Daniel Nino
Parking: ?Q-Park Lepage
Acer has appointed independent media agency DWA to handle the EMEA media planning and buying for its Aspire s7 campaign.
Acer has appointed independent media agency DWA to handle its estimated £40m EMEA media planning and buying account, after a competitive pitch involving incumbent OMD International.
Acer has appointed independent media agency DWA to handle its estimated £40m EMEA media planning and buying account, after a competitive pitch involving incumbent OMD.
British Airways and VisitBritain have launched a £5m international marketing campaign targeting tourists from “fast-emerging” markets including China, India, Canada, Japan, the UAE and the US.
“For many authors, their work means certain death.”
Advertising Agency: McCann, Berlin, Germany
Chief Creative Director: Bill Biancoli
Creative Directors: Tilo Endert, Erik Gonan
Art Directors: Hugo Rohrbeck, Benjamin Möller, Jens Böckmann
Copywriter: Christian Netter
Photographer: Markus Bachmann
Account Direction: Nadine Lange
Post production: PX1
Producer: Karin Frey
Advertiser’s Supervisor: Anne-Catherine Paulisch
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