Dans la continuité de la vidéo Synchronized Drops, voici cette formidable installation « Rain Room » réalisé par le studio Random International. Une interaction et une chorégraphie avec l’eau, réagissant aux mouvements du public. Actuellement en exposition à Londres (The Barbican) jusqu’en mars 2013.
Do you suffer from Multicultural Marketing Conference Fatigue? Do your eyes glaze over when you’re subjected to generic case studies, lacking in metrics and heavy in hyperbole? Is your hope that finally you’ll hear something you’ve never heard before, in a way that it has never been said before?
Then you needed to attend the 14th annual ANA Multicultural Conference in Miami. This gathering continues to be in a class by itself.
The highlights?
This week Out and About gets trekkie, can’t resist a Huddle with Mindshare and feels very influential with the London Evening Standard.
(TrendHunter.com) A project curated by Japanese art director and designer Kenya Hara, Architecture for Dogs celebrates each breed’s individuality.
Hara commissioned 11 different architects to come up with…
No jornalismo, é comum deixar pronto obituário de gente famosa, principalmente se a personalidade em questão estiver velha, doente ou com histórico de abuso de drogas. Quando a morte acontecer (e ela invariavelmente virá), o jornalista estará preparado. Basta atualizar, dar uns retoques, e rapidamente colocar no ar.
O NY Times, aliás, transformou até em livro o seu bolão pé na cova. Obviamente já houve casos de vazamento do material antes da hora, como a Bloomberg que decretou a morte de Steve Jobs em 2008. Erraram por três anos.
Na publicidade, as previsões são menos macabras, mas também acontecem. No caso de uma final de campeonato, por exemplo, o patrocinador do time quer aproveitar a oportunidade, mas precisa deixar dois anúncios prontos: Um de comemoração, outro de consolo.
Na Copa do Mundo de 2010, os hipermercados Extra fizeram isso, mas se deram mal quando a Folha de SP veiculou o o anúncio errado no dia seguinte após a classificação para as quartas-de-final (quando aí sim, a equipe seria eliminada).
A quantidade de material de véspera que é feito nas agências é maior do que se imagina, e atinge até as eleições presidenciais nos Estados Unidos, como nesse caso apontado pelo Political Wire.
Uma falha – culpa do estagiário? – deixou no ar por alguns momentos o site de vitória do candidato derrotado Mitt Romney. A página trazia o discurso comemorativo, os planos de transição, todo o papo sobre o futuro da América nas mãos do novo governante, e até com material sobre a posse.
O site foi rapidamente tirado do ar, claro, mas não sem antes uns bons printscreens de prova. Não fique triste Romney, pelo menos no mundo encantado da internet você pode dizer que é presidente.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Photographer Sophie Isogai captures The Ones 2 Watch ‘Oliver’ editorial. The striking portrait series features Profile model Georgia Davies who channels a porcelain doll. Georgia sports…
Voici quelques photos d’un magnifique Triplex Penthouse à vendre dans la ville de Stockholm. Située en haut d’un bâtiment construit en 1914 dans le district d’Östermalm, cette superbe résidence de plus de 3 400m2 est à vendre pour la somme de 5,34 millions de dollars. Plus d’images dans la suite de l’article.
“Follow us on your iPad.”
Advertising Agency: Y&R, Rome, Italy
Executive Creative Director: Vicky Gitto
Chief Creative Director: Alessandro Canale
Client Creative Director: Mariano Lombardi
Art Director: Jessica Nardone
Copywriter: Gabriele Di Donato
Account Director: Pierluigi Scozzi
James Ranson, Future’s new advertising sales director, has introduced his first major commercial strategy move, creating a new agency-focused team which will be headed up by Robert Elms, commercial chief.
Microsoft is looking to “reinvent the next wave of digital advertising”, with its new ad formats for its Windows 8 platform, according to one of its senior product marketing executives.
(TrendHunter.com) The cocoon 1 is the most in futuristic furniture as it seeks to confront people’s understanding and relationship with furniture as we know it.
While inside the orb-like structure, one will…
The brands that decided to use Superstorm Sandy as an opportunity to drive sales showcased the very worst kind of marketing, writes Nicola Kemp.
Sally Balcombe, Avis’s interim European marketing director, is battling to keep the brand’s 50-year-old “we try harder” strapline, despite the US business’s decision to drop it.
London 2012 helped JCDecaux and CBS Outdoor to double-digit revenue increases in Q3 2012, while organic revenues at Clear Channel Outdoor’s international division, which includes the UK, increased by 1%.
Advertising Agency : Herezie, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Supervisor: Jean-Laurent Py
Creatives: Nicolas Dumesnil, Jacques Denain, Nicolas Bermond, Christelle Bochet, Edouard Dorbais, Rémi Arnaud
Director: Jon Barber
Agency producers: Barbara Vaira, Louise Trojani
Production company: OPC
Producer: Bennis Beier
D.O.P: Christophe Collette
Planning: Luc Wise, Céline Chouéri, Roxane Matthews
Morrisons has parted company with Richard Hodgson, its commercial director, after concerns were raised by Dalton Philips, chief executive, about its fresh food proposition being insufficiently communicated.
Sally Balcombe, Avis’s interim European marketing director, is battling to keep its 50-year-old “we try harder” strapline, despite the US business’s decision to drop it.
This week Bitch gets locked in the OMD UK lift with Rita Ora, does some Star Trekking with the Syfy channel and gets a special cuddle at Mindshare’s huddle.
Auto Trader is launching a monthly interactive publication called Ignition, ahead of the expected closure of its flagship printed title and the arrival of a rival News International car site.
(TrendHunter.com) The Acapulco Gold 2012 Fall Lookbook shows off the brand’s newest collection of street wear. The collection is large and diverse, but the hallmark of the collection has to be the head wear.
New…
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