Nov
09
Dove strengthens rugby tie-up to boost men’s range
Posted in: UncategorizedUnilever is placing rugby at the heart of its marketing strategy for its Dove Men+Care range.
Nov
09
Macy’s cria um novo Milagre na Rua 34
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Em 1947, a Macy’s foi cenário do filme Milagre na Rua 34 – talvez uma das maiores e melhores propagandas de uma loja já feitas na história. A história de Kris Kringle, o velhinho que se diz Papai Noel e tenta convencer todo mundo disso, se tornou um dos grandes clássicos de Natal. Este ano, a Macy’s resolveu trazer o Kris Kringle de 1947 de volta em Another Miracle on 34th Street, dividindo a cena com Martha Stewart, Donald Trump, Carlos Santana e outras celebridades.
Em Milagre na Rua 34, o Papai Noel cria um rebuliço ao indicar outros lugares para que os clientes da Macy’s encontrem os produtos indisponíveis na loja. A iniciativa faz tanto sucesso que é adotada como estratégia de marketing.
Em 2012, 65 anos depois, a Macy’s resolve recuperar o legado deixado por esta fábula natalina em uma parceria com a Twentieth Century Fox, em um comercial criado pela JWT em parceria com o estúdio de efeitos especiais Framestore, que usou chroma key e alguns truque de edição para produzir o novo milagre.
Matha Stewart brava com Papai Noel porque ele não trouxe o pônei que ela pediu no ano passado, Donald Trump puxando a barba de Papai Noel e Justin Bieber tentando convencer que foi um bom menino, tudo isso ao som dos riffs natalinos de Santana. Ficou, no mínimo, divertido.
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Nov
09
Naked appoints Richard Dunmall as global chief executive
Posted in: UncategorizedNaked Communications has hired Microsoft’s Richard Dunmall as its new global chief executive, replacing Steve Gatfield who left the communications planning shop in September.
Nov
09
Sky’s Reece Littlejohn joins Bauer Media as head of marketing
Posted in: UncategorizedReece Littlejohn has been appointed as head of marketing for Bauer Media’s men’s, music and film portfolio, replacing Patrick Horton, who recently moved to Bauer’s specialist division as marketing director.
Nov
09
Groupon revenues climb 32% as Europe faces challenges
Posted in: UncategorizedGroupon has reported quarterly results below analysts’ expectations, which it attributed to “continued challenges” for the business in Europe.
Nov
09
Cocoon Concept
Posted in: UncategorizedDécouverte du projet Cocoon Concept, un produit innovant pensé pour allier esthétique et fonctionnalité dans un espace de confinement chez soi. Cette sphère translucide permet ainsi d’être réellement dans un cocon sans être complètement isolé du monde. Une idée à découvrir dans la suite de l’article.
Nov
09
Sainsbury’s poaches three senior figures to bolster marketing team
Posted in: UncategorizedSainsbury’s has made three hires from O2, Mindshare and Lloyds as part of a restructure of its marketing team to help deliver more “efficient and integrated marketing campaigns”.
Nov
09
John Lewis and Waitrose rub shoulders in first shared store
Posted in: UncategorizedThe John Lewis Partnership has opened its first joint Waitrose and John Lewis offering as part of a £12m development in Ipswich.
Nov
09
Motor Accident Commission: Invisible Motorbikes
Posted in: Uncategorized
“Stare at the back spot for 30 seconds and see what happens.”
Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Greg Knagge
Art Director: Brenton Canty, Andrew Slattery
Senior Copywriter: Jeremy Egerton
Account Director: Erik DeRoos
Studio: Fiona Beauchamp
Print Producer: Michelle Treloar
Nov
09
Boots drops ‘Here come the girls’ after five years to widen reach
Posted in: UncategorizedBoots is dropping its “here come the girls” strategy after five years in favour of a “let’s feel good” positioning as it seeks to appeal to a more diverse audience.
Nov
09
Channel 4 to launch ad-funded offline viewing
Posted in: UncategorizedChannel 4 has announced a raft of digital initiatives, including demographic and location targeting for 4oD ads and ad-funded offline viewing of C4 programming, at its Upfront event at Tate Modern yesterday.
Nov
09
BT Vision adds British Eurosport to the line-up
Posted in: UncategorizedBT has struck a deal with British Eurosport to add two of its channels to its TV service BT Vision.
Nov
09
John Lewis: The Journey
Posted in: UncategorizedAdvertising Agency: Adam & Eve/DDB, London, United Kingdom
Executive Creative Directors: Ben Priest, Ben Tollett, Emer Stamp
Creatives: Frank Ginger, Shay Reading
Director: Dougal Wilson
Nov
09
First look: John Lewis’s Christmas ad
Posted in: UncategorizedJohn Lewis is unveiling its highly-anticipated Christmas TV ad tonight on Channel 4.
Nov
09
Artissima – Valerio Carrubba
Posted in: Uncategorized
I can’t get enough of those hairy people. The portraits start as found images, Carrubba then paints over them and constantly reworks the image continue
Nov
09
Campaign Viral Chart: Darth Vader does Disneyland
Posted in: UncategorizedDarth Vader’s tour of Disneyland could only manage second place in this week’s viral chart thanks to the comedy fantasy of Air New Zealand’s ‘The Hobbit’-themed safety video.
Nov
09
Eccentric Socialite Editorials – Glamour France ‘High Society’ Photoshoot Stars Rintje van Witjck (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The life of a socialite isn’t all glitz and glamor as the Glamour France ‘High Society’ editorial shows. It instead embraces a more eccentric style, modeled after Gwyneth Paltrow&#…
Nov
09
Video: EasyJet’s Peter Duffy on the Sophie Morgan tweet
Posted in: UncategorizedFollowing his presentation at IAB Engage, Brand Republic’s Loulla-Mae Eleftheriou-Smith talks to Peter Duffy, marketing director for EasyJet, about Sophie Morgan, C4’s Paralympic presenter who took to Twitter to complain about the airline’s disabled access.
Nov
09
Video: EasyJet’s Duffy on the Sophie Morgan tweet
Posted in: UncategorizedMarketing’s Loulla-Mae talks to Peter Duffy, marketing director for EasyJet, about the company’s new digital marketing strategy, their recent London/Moscow route win, and Sophie Morgan, C4’s Paralympic presenter who took to Twitter to complain about the airline’s disabled access.
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