Brand of the Year 2012: only two days left to vote!
Posted in: UncategorizedMarketing’s journalists, together with The Marketing Society, present their shortlist of brands that have stood out in this momentous year. Now, it’s over to you, our readers, to help choose the winner by casting your vote.
Iconically-Inspiring Art Posters – SOUPer Sayings Uplift Audiences with Artistic Quotes (VIDEO)
Posted in: UncategorizedDrag Race Decides Guitar Solo Versus Drum Solo Debate
Posted in: UncategorizedRemember back in the day when advertising was just advertising? Everyone understood it. Everyone put up with it. And no one had ever heard of RTB, SEM, DSP, CTR or any of the other mind-numbing terms we have come up with to describe what we do.
When TV ads ruled the airwaves and spokespeople just told us what to buy? It was a much simpler time. But we don’t create TV ads any more. We create “brand experiences” and viral videos that pit guitar solos against drum solos. Wait, what?
Yup. Now to sell iced coffee, we drag race to determine whether the guitar solo or the drum solo is king of rock. And somehow that sells coffee. Whatever.
Chelsea Workspace
Posted in: UncategorizedL’équipe design de Synthesis DNA a récemment installé cet espace de travail « Chelsea Workspace » pour un de leurs clients désirant vouloir continuer à travailler chez lui dans les meilleurs conditions. Le rendu de ce bureau est tout simplement incroyable, proposant un espace à la fois confortable et optimisé pour le travail.
Julyna: Ribbon, Martini
Posted in: UncategorizedMen have Mo-vember. Women have Julyna – a non-profit organization that encourages creative grooming to raise money and increase awareness of cervical cancer and HPV. This print campaign promotes their fundraising event.
“Join us July 26th for a night of fundraising in the fight against cervical cancer.”
Advertising Agency: Cossette, Toronto, Canada
Creative Directors: David Daga, Matt Litzinger
Art Director: Angela Sung
Copywriter: Rachel Abrams
Photographer: Phillip Rostron
Israel Fights Violence With Bloody PSA
Posted in: UncategorizedIt would seem asking a person to stop making noise, to move a car or to put out a cigarette is cause for violence in Israel. Otherwise, why would there be a non-violence campaign addressing these scenarios? Of course, there’s violence all over the world and for much smaller offenses. Hell, you can get your head cracked open just for looking at a person the wrong way.
It’s sad we need campaigns like this in the first place. It’s even sadder we have to risk violence just for asking a person to do what they should be doing in the first place.
Created by Y&R Israel, the campaign is for the ministry of public security.
University of Phoenix Aims to Solve America’s Job Problem
Posted in: UncategorizedIn its latest campaign to corral as many applicants as possible, University of Phoenix, with help from Arnold Worldwide, is out with a new campaign that says there isn’t a shortage of jobs. There’s just a shortage of qualified applicants. And the university is out to fix that with a new curriculum and partnerships with corporations that will enable to school to fine tune the education od students to meet the fast and ever changing needs of todays employers..
JAM with Chrome
Posted in: Uncategorized
Google Chrome lançou semana passada o “Jam with Chrome”, um site sensacional onde você pode tocar música online com seus amigos. Na teoria, é a idéia repetida que eles já tinham mostrado no próprio Google com aquele “Doodle” do sintetizador. Mas na prática a brincadeira ficou séria.
Agora você pode escolher diversos tipos de instrumentos diferentes. Além disso convidar até 3 amigos para fazer uma JAM ao vivo, cada um tocando um instrumento! =)
Destaque para o modo “Pro” onde o teclado do seu computador vira praticamente um instrumento musical.
O site, além de lindo, é impecavelmente bem produzido. E o vídeo de lançamento com o Keyboard Cat é simplesmente genial. Se divirta!
Post originalmente publicado no Brainstorm #9
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Kimberly-Clark launches cold and flu season campaign for Kleenex range
Posted in: UncategorizedKimberly-Clark, the American personal care corporation, has rolled out an integrated marketing campaign in support of Kleenex Balsam that encourages families to “give a little extra care” this winter.
Spotify takes plaudits at IPA Media Owner Awards
Posted in: UncategorizedSpotify romped home with the Best Media Owner and Best Innovation awards at last night’s IPA Media Owner Awards, which marked its second year with a packed ceremony at The Honourable Artillery Company venue, within a stone’s throw of Old Street, last night.
My Media World: Mike Harty
Posted in: UncategorizedMike Harty, COO and co-founder of Powerlinks, actually started in media when he was just 14 years old, would like to have been Mark Zuckerberg, and enjoys spending his weekends exploring the capital.
Planet Toronto
Posted in: UncategorizedFocus sur le travail « Planet Toronto », le nom de cette très belle vidéo en time-lapse afin de présenter la ville canadienne sous son plus beau jour. Une superbe création signée Ryan Emond sur une musique de Joseph McDonald. L’ensemble est à découvrir en HD dans la suite de l’article.
Art From Salt
Posted in: UncategorizedVoici une vidéo belle et émouvante sur le travail de Motoi Yamamoto qui compose des installations magnifiques en utilisant du sel. Réalisée pour The Avant/Garde Diaries, cette vidéo donne la parole à cet artiste qui utilise le symbole funéraire du sel afin de guérir le chagrin qu’il a connu à la mort de sa soeur.
AKT Motorcycle: Facebook House, Twitter House
Posted in: UncategorizedMy Media Week: Paul Carolan
Posted in: UncategorizedThis week Paul Carolan, commercial director at JCDecaux, returns from Gleneagles, goes jogging in the “pesto triangle”, celebrates some new internal promotions and convenes at the Media Business Course in Brighton.
Harold Street Residence
Posted in: UncategorizedLe studio d’architecture Jackson Clements Burrows a récemment réalisé cette superbe structure située à Melbourne en Australie. Cette résidence familiale de plain-pieds « Harold Street Residence » est à découvrir en images dans la suite, entre modernité et respect des traditions.
Sophisticated Cyborg Catalogs – The Zayneptosun Tulip Collection is Fiercely Futuristic (GALLERY)
Posted in: UncategorizedKarmarama ‘enormously distressed’ after campaign sparks fury from cyclists
Posted in: UncategorizedKarmarama has apologised for a number of ads created by a member of its staff, which used provocative language such as calling cyclists “stupid twats”, to promote road safety.