Public Waiting Photography – The Richard Hooker Bus Stop Project Shows Variances of People (GALLERY)

(TrendHunter.com) A documentation of different people waiting to take public transit, the Richard Hooker Bus Stop photography project shows that no two groups of people are exactly alike.

People-watching is a fun…

19 Multifunctional Phone Cases – Keep All Your Valuables In One Place With These Wallet Phone Cases

(TrendHunter.com) In this world of perpetual multitasking, people need their gadgets and accessories to do more than one thing too, which is why the idea of multifunctional phone cases is growing.

Instead of buying…

Sensorial Stimuli Cutlery

Sensorial Stimuli Cutlery c’est le projet de Jinhyun Jeon afin de créer une expérience plus riche de la dégustation grâce à la création de couverts aux caractéristiques spécifiques afin de stimuler davantage les sens. Une idée intéressante inspiré par le phénomène de synesthésie à découvrir en images dans la suite.

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31 Balloon-Inspired Furnishings – From Whimsical Inflated Lighting to Modern Balloon Furnishings

(TrendHunter.com) Whether balloons make you feel nostalgic about your parties growing up or act as a reminder of the plethora of festivities you’ve been to over the years, these balloon furnishings offer any…

Norwegian Air usa medidor de chuva para incentivar pessoas a viajar

Outubro é o mês das chuvas em Oslo, na Noruega, e para incentivar as pessoas a viajar – para lugares mais ensolarados, é claro – a Norwegian Air resolveu mostrar isso na prática.

Anúncios em pontos de ônibus traziam uma medidor de chuva, junto de ofertas de viagens, mostrando a quantidade de água que estava caindo na cidade no período.

Uma ideia barata e criativa da agência norueguesa Kitchen, que adiciona praticamente uma interatividade analógica para a mídia exterior com um simples índice pluviométrico.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Bizarrely Specific Flattery – ‘Daily Odd Compliment’ Will Uplift Your Spirit in an Unexpected Way (GALLERY)

(TrendHunter.com) Whether you just really need to let someone know you love them more than squirrels probably love spagetti or that they are just “that’s so Raven,” the Daily Odd Compliment Tumblr…

Tree House Architecture

Dans la lignée des précédentes résidences, The Treehouse est une superbe construction dont le design a été pensé par l’architecte Andreas Wenning. Située dans la région de Limburg en Belgique, cette structure basée autour d’un arbre avec un équipement moderne est à découvrir dans la suite en images.

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Kate Upton to Play ‘Object of Desire’ in Mercedes-Benz Super Bowl Ad

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In a role that is quite apropos, model of the moment, Kate Upton, will appear in a Mercerdes-Benz Super Bowl commercial as an “object of desire.” Upton, who does not have a license of her own, won’t be driving in the ad but is said to represent just how far a person might go to attain their heart’s desire.

Heart’s desire might be a bit of a highbrow description for the kind of desire most people experience when they think of Upton but we won’t quibble.


Daily Diary – Campaign Media Awards 2012 in pictures

Last night the crème de la crème of Media land gathered to laugh, cheer and drink at this year’s Campaign Media Awards. And they did just that.

Out and About 22 November

This week, Out and About witnesses the ITV Upfronts, has a monster mash with Dennis Publishing, congratulates ZenithOptimedia on a gold and goes to the MTV EMA with GTN and PHD.

Telegraph, Guardian and Indy are big winners in October

The Telegraph, Guardian and Independent websites were three of the big winners in October, with all three titles registering around a 10% uplift in monthly users, according to the latest round of digital Audit Bureau of Circulations (ABC) figures.

Typographic Anamorphism

Teaching Character est le titre d’un article du New York Times sur la nécessité de stimuler la curiosité et l’envie d’apprendre chez les étudiants américains. Avec l’utilisation de rubans de couleurs, le photographe Stephen Wilkes a pu insérer sans retouche numérique des mots représentant les valeurs principales de l’article.

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Media Bitch’s Diary 22 November

This week, Bitch gets upfront and personal with ITV, plays chicken with Simon Redican and has No Doubt Arena Media’s social team are having a great time with Hewlett Packard in Paris.

Geometric Sliced Couture – The Mark & Julia Spring 2013 Collection is Mundane (GALLERY)

(TrendHunter.com) The geometric features of the Mark & Julia Spring 2013 collection make the slice and diced features of the line one to remember. As the model from the lookbook stands on staggering stilted high…

Elegant Hourglass-Enhancing Couture – The Zac Posen 2013 Collection is an Immaculate Conception (GALLERY)

(TrendHunter.com) Zac Posen 2013 collection is a compilation of custom ensembles made to convey extreme elegance.

American fashion aficionado Zac Posen strikes again and there are no complaints about it. This time…

Sainsbury’s ‘not afraid’ to use data in marketing

Sainsbury’s marketing director Sarah Warby said the supermarket was not “afraid” to use its data for marketing as it identifies changing shopping habits.

Companhia de seguros americana aposta em hit nas mídias sociais

São milhares de chamadas de emergência para incêndios residenciais nos Estados Unidos a cada ano, sendo que 69% são originadas por acidentes em cozinhas. Com base nestas estatísticas, começou a busca por uma solução inusitada que chamasse a atenção para este assunto sério.

Foi aí que a companhia de seguros americana State Farm optou por uma ideia nada inovadora: divulgar o mesmo vídeo de 2011, porém com uma cara diferente. O protagonista é o ator William Shatner que faz bem o seu papel, questiona a audiência e instiga sobre os cuidados necessários para a segurança na cozinha.

Com nova produção e um remix bem divertido, foi transformado em hit animado para as redes sociais, aproveitando a época das celebrações e do famoso peru de Thanksgiving.

E uma informação que vem por último, porém não menos importante: é possível que essa nova melodia te acompanhe durante todo o seu dia. Não que ela seja inesquecível, mas o refrão-chiclete pega.

O vídeo original de 2011 abaixo para você poder comparar.

Música, letra e remix foram produzidos pela State Farm em parceria com John D. Boswell, criador do “Remixes for the Soul” no YouTube.

Brainstorm9Post originalmente publicado no Brainstorm #9
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15 Community Character Projects – Is Chevy Chase Leaving Community and This Cast for Good? (TOPLIST)

(TrendHunter.com) The TV show Community is one of the most hilarious and quirky shows out there, which is why it’s shocking to hear rumors of Chevy Chase Leaving Community.

Fans of the show, myself included,…

Tony Hall appointed director general of the BBC

Tony Hall, the chief executive of the Royal Opera House and a former director of BBC News, has been appointed director general of the BBC, replacing George Entwistle who resigned after just 54 days earlier this month.

Future readies Tech interactive digital magazine

Future Publishing is rolling out a weekly iPad title called Tech for technology enthusiasts, as it seeks to build up its technology portfolio of titles.