“All You Can.”
Advertising Agency: Ogilvy & Mather, London, United Kingdom
Creative Director: Gerry Human
Copywriter: Laura Rogers
Art Director: Trevallyn Hall
Illustrator: Keita Sagaki
Typographers: Trevallyn Hall
Art Buyer: Brigitte Martin
Account Director: Stephen Hillcoat
“The taste of Angola.”
Advertising Agency: BAR, Lisbon, Portugal
Creative Director: Diogo Anahory, José Bomtempo
Copywriter: Diogo Anahory
Art Director: Eduardo Tavares
Photographer: Masayuki Kondo
Production: Heitor Estúdio
Com a proximidade do Dia Mundial da Luta Contra a Aids, comemorado em 1º de dezembro, a Durex lançou uma campanha bacana que integra responsabilidade e mídias sociais. Tudo começa no hotsite 1share1condom, onde é possível obter informações sobre o combate ao HIV/Aids, além de acessar vídeos e conhecer o trabalho das entidades parceiras. Mas o mais legal é que, para cada fato sobre o o vírus e a doença compartilhado com a hashtag #1share1condom, a Durex promete doar uma camisinha para os grupos de combate a Aids.
O objetivo é alcançar 2,5 milhões de compartilhamentos – que representa o número de pessoas infectadas pelo HIV somente em 2012. Parece absurdo pensar que apesar de todas a informação e campanhas de conscientização esse número seja tão alto, mas isso é o que torna ações como essa ainda mais necessárias.
A campanha foi lançada ontem, e quando este post foi escrito, o número de compartilhamentos/doações estava por volta de 750 mil. Será que eles conseguem atingir a meta até sábado?
Post originalmente publicado no Brainstorm #9
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Channel 4’s ‘Meet The Superhumans’ and The Guardian’s ‘Three Little Pigs’ were the most awarded campaigns at last night’s British Arrow Craft Awards.
A great aspect of the Arctic Home effort is the public’s ability to join Coca-Cola and World Wildlife Fund in making a real difference in the Arctic for only a dollar – and to be able to do that by simply sending a text via mobile device. These posters were created to illustrate how our collective texts (illustrated by thumbprints) can protect the polar bear and its Arctic habitat in a striking, graphic manner. All those thumbs, and the texts they send, can add up to something amazing – ensuring a future for the polar bear.
“The more you text, the more you can protect.”
Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Dave Loew, Jon Wyville
Associate Creative Director: Chris von Ende, Mike Ward
Copywriter: Mike Ward
Art Director: Chris von Ende
Designer: Eing Omathikul
Agency Producer: Patrick Smith
Studio House: Visualwright
Account Director: Emily Davison, Ben Stobart
Account Supervisor: Katie Nikolaus
The commercial departments of The Independent, the London Evening Standard and i, are rebranding under the new name ESI Media, as the Evgeny Lebedev-owned titles seek to present a united offering to clients and media agencies.
(TrendHunter.com) These Christmas gifts for fashionistas are a great place to start to gather inspiration for the fashion obsessed friend or family member. The label monger will be obsessed with this curated list of…
Arctic animals are in danger. Because they live in such remote places, we don’t think that their extinction will have any affect on us. Mankind has to realize we are in this together. We are one. Act now. Support WWF.
“We are one.”
Advertising Agency: BBDO, Moscow, Russia
Creative Director: Luis Tauffer, Andres Vergara
Copywriter: Luis Tauffer, Andres Vergara
Art Director: Andres Vergara, Luis Tauffer
Illustrator: Kentaro Nagai
Jeremy Issacs, the first ever chief executive of Channel 4, said the Paralympics will be remembered as “perhaps Channel 4’s finest hour” at an event to celebrate the broadcaster’s 30th birthday.
The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience.
“All you need to tell the story.”
Advertising Agency: Ogilvy & Mather, Germany
Creative Director: Dr. Stephan Vogel, Helmut Meyer, Nico Ammann
Copywriter: Dr. Stephan Vogel
Art Director: Helmut Meyer
Photographer: Picture Alliance Stockmaterial
Graphic Design: Retouching: Joachim Becker
Art Buyer: Valerie Opitz
Advertiser’s Supervisor: Edith Stier-Thompson, Gunilla Graudins
Account Management: Yves Rosengart, Eva Hoffmann, Nadine Ries
« Leonid and Zodiacal Light » est le nom de cette jolie vidéo en technique time-lapse réalisée au Champ du Feu en Alsace, la nuit du 17 novembre 2012. Réunissant 610 clichés réalisés avec un Nikon D3 et un Sigma 8mm, cette impressionnante vidéo de Stéphane Vetter est à découvrir dans la suite.
Advertising Agency: Rafineri & Istanbul, Istanbul, Turkey
Creative Director: Ayse Bali, Orkun Demirelli, Ufuk Uslu
Copywriter: Serkan Soylem
Art Director: Can Guven
Amazon has revealed pre-tax profits of £74m on sales of £3.35bn in 2011 after disclosing its UK financial results for the first time to a Government select committee.
Objective: Drivers have to be able to steer Mercedes-Benz transporters perfectly, even when they are fully loaded. Even if the driver has to swerve quickly, they should never lose control of the vehicle. Adaptive ESP makes sure this is the case in all Mercedes-Benz transporters. The goal was a solution that was as loud as possible, and had the aim of making the target group aware that safety is also the top priority when it comes to commercial transporters.
Concept: Given that dangerous situations aren’t announced publicly in advance, electronic swerving aids help drivers to stay in control of their vehicle, even when a nasty surprise occurs. We create awareness of this by illustrating the unlikely event, where an upcoming source of danger is actually announced on the radio and on posters.
In the same way that an event would be announced using classic promotional measures, a pensioner, a deer and playing children tell the listener, or the reader, when and where they will suddenly appear on the road concerned.
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Martin Pross, Matthias Spaetgens, Robert Krause
Copywriter: Christian Brandes
Art Director: Joerg Waschescio
Photographer: Alex Rank
Account Manager: Joseph Hoehnow, Anna Gabriel
Postproduction: F. A. Cesar
Our modern way of life keeps pushing us: Bigger, better, more successful and more self-optimized. Under this constant pressure we don’t find to ourselves anymore. With the traditional german outdoor wear from Schöffel we can step out of this treadmill. Far out enough to find a clearer perspective on our life. And the way we really want to live it.
Advertising Agency Ogilvy & Mather, Germany
Creative Director: Dr. Stephan Vogel, Helmut Meyer, Nico Ammann, Lothar Mueller
Copywriter: Lothar Mueller, Martin Gillan
Art Director: Nico Ammann, Till Schaffarczyk
Photographer: Uli Wiesmeier
Creative Planning: Thomas Strerath, Larissa Pohl, Magnus Höltke
Account Management: Christian von Dewall, Sarah Nawroth
Advertiser’s Supervisor: Corinna Umbach
(TrendHunter.com) Part of the holiday fun is Christmas drinking with your family or friends, but not everyone likes to broadcast their intake levels to everyone around them. Whether you’re trying to act like you&…
“Life passes by faster than you think.”
Advertising Agency: Zapping/M&C Saatchi, Spain
Creative Director: Manolo Moreno
Copywriter: Jorge Campaña
Art Director: Ana Delgado, Alvaro Moragón
Photographer: Alfonso Herránz
Voici un excellent projet intitulé Garden Cinema Studio, réalisé dans le Mapledene Conservation Area à l’est de Londres. Très réussi, il s’agit d’un complexe et un atelier d’artistes permettant la création et la projection de vidéos. L’architecture est à découvrir en images dans la suite de l’article.
Gerry Boyle is preparing to step aside from his role as chief executive of ZenithOptimedia, the agency he joined more than 13 years ago, according to internal and external sources.
“Roaches are dirty and deserve to die.”
Advertising Agency: Giovanni+Draftfcb, Rio De Janeiro, Brazil
Chief Creative Officer: Adilson Xavier
Executive Creative Director: Ricardo John
Creative Director: Ricardo John And Benjamin Yung Jr (Head Of Art)
Copywriter: Luiz Kanadani
Art Director: Henrique Del Lama, Benjamin Yung Jr (Head Of Art) And Gilberto C. Barros
Illustrator: Ricardo Salamanca
Art Buyer: Tina Castro
Account Supervisor: Patricia Marinho
Advertiser’s Supervisor: Rodrigo Rios Da Silva
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