Primark rolls out music CD trial

Primark is exploring new revenue channels and has begun selling music CDs in a handful of its UK stores.

Tunnel of Love

Le studio Vollaerszwart a pensé ce « Tunnel of Love », expérience lumineuse réalisée dans le cadre du festival Glow à Eindhoven. Utilisant des miliers de coeurs en papier, le tunnel propose ainsi une lumière chaleureuse pour un lieu mettant l’accent sur l’interaction entre l’architecture et le sentiment de joie.

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Food Network partners 15 street vendors for interactive campaign

Food Network UK is launching a digital campaign based on a partnership with 15 street food vendors to push its forthcoming ‘Andy Bates American Street Feasts’ series.

Gillette: True Stories

“Changing the face of history since 1901.”

Advertising Agency: BBDO, New York, United States
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Creative Director: Oliver Handlos, Nick Klinkert, Tom Kraemer, Jens Waernes
Copywriter: Oliver Handlos, Tom Kraemer
Art Director: Nick Klinkert, Jens Waernes
Illustrator: Issam Kerriou
Art Buyer: Betsy Jablow
Account Manager: Henrie Clarke, Dylan Green, Cassi Pires
Retouch: Steve Lakeman

90 Plush Plaid Looks – From Pattern-Blocked Blouses to Debonair Suiting Campaigns

(TrendHunter.com) These plush plaid looks will give any outfit a casual, yet stylish feel. The plaid pattern is associated with many laid-back styles, but when paired correctly the design can be elevated into a modern-…

Volkswagen Voyage: Beep-beep

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Copywriter: Ana Carolina dos Reis
Art Director: Pedro Rosa

KykNET: Nothing’s Put On

KykNET is a local TV channel broadcasting in Afrikaans. Launched by satellite operator DStv in October 1999, it’s since become a local hit through its mix of actuality and reality shows presented by average South Africans instead of presenters or celebs, thus the translation ‘Nothing’s put on’.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Executive Creative Director: Fran Luckin
Creative Director: Mariana O’Kelly
Copywriter: Nico Botha, Mariana O’Kelly
Art Director: Renier Zandberg
Photography: David Prior
Account Handler: Caree Ferrari
Marketing Manager: Haddad Viljoen

Solar-Powered Trees – The SonUmbra Emits Light After Being Charged with the Sun’s Rays (GALLERY)

(TrendHunter.com) Not only has society reached the age of fiber optics, but also the era of free and clean energy such as solar power, as exemplified with SonUmbra.

SonUmbra created a way to store the solar energy…

Alcoholics Anonymous: Jack Daniel’s, Absolut, Heineken

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“Happy hour with colleagues on friday
Relax without relapse. AA”

“Weekend on the beach with your friends
Relax without relapse. AA”

“A concert of your favourite band
Relax without relapse. AA”

Advertising Agency: D J Com, Fortaleza, Brazil
Creative Director: DJ
Art Director: JB
Copywriter: David Rodrigues

Industry Group Calls Out Kia for Not Disclosing Behavioral Ads


The advertising self-regulatory body charged with policing behaviorally targeted ads today issued its first decision against a major advertiser, Kia, for a campaign that failed to comply with the industry's guidelines.

Sociedade do Notícias: Son, Mother, Father

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In Mozambique, malaria kills millions of people annually, mostly in rural and remote regions. The mosquito net is one of the best forms of protection against malaria overnight.

“Don’t let malaria take the ones that you love.
At bedtime, always use a mosquito net. It may save you and your family.”

Advertising Agency: DDB, Maputo, Mozambique
Creative Directors: Lenilson Lima, Zeca de Oliveira
Art Directors: Victor Holanda, Lenilson Lima
Copywriters: Sergio Aires, Zeca de Oliveira
Illustrator: Victor Negreiro

Luke Cannon: Cannonball Lego Man, Soldiers

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Advertising Agency: Collect, Manchester, UK
Art Director: Rich Edwards
Photographer: Luke Cannon

Wonderbra model covers up in change of tactics

Wonderbra is breaking lingerie advertising tradition by hiding its uplifting product under a layer of clothing, but is inviting women to download an app that will reveal ‘the Wonderbra behind the look’.

ZenithOptimedia cuts global adspend growth forecast to 3.8%

The Eurozone’s travails will dampen global adspend growth this year, despite the recovery in North America gathering steam, according to ZenithOptimedia, which has downgraded its forecast for a second time.

Agencies urged to express views on Government procurement

The Marketing Agencies Association (MAA) is calling on agencies to submit their views on the progress of the Government’s procurement reforms to the Confederation of British Industry (CBI).