Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Dima Tsapko, Anze Jereb
Art Directors: Roman Davydyuk, Dima Tsapko
Designer: Roman Davydyuk
Copywriter: Nadya Skrynnyk
“Silver Snail Comics & Collectibles
Halloween Party
Come in disguise.”
Advertising Agency: Cheil, Canada
Executive Creative Director: Joe Mussico
Art Directors: Donald Vann, Laura Kitching, Helene Larochelle
Copywriters: Tom Mednick, Scott Lew, Jason Partridge
Graphic Designer: Joe Borges
Photographer: Alex Lukey
Costumes: http://heroes-in-tights.com
Published: October 2012
Advertising Agency: Masscreation, Stockholm, Sweden
Agency producer: Alexa Wolf
Production company: Film de Liberté
Director: Markus Johnson
Producer: Anders Eklund
Stunt: Aaron Hakala
When’s the last time you felt compelled to look into your pension plan? Jung von Matt Stockholm went on a hunt for meaningful, snail mail letters in order to encourage Swedes to read their yearly mailing from client Collectum about how to maximize their pension plans. The agency searched for life-changing letters from social media and retirement homes, and selected the best ones to feature in outdoor ads, showing how a single piece of mail could change their lives. The result? 30% more people decided to open the Collectum letters.
Advertising Agency: Jung von Matt, Stockholm, Sweden
“Spot the hunter.
Al Flaherty’s Outdoor Store.
Everything you need to be invisible.”
Advertising Agency: Cheil, Toronto, Canada
Creative Director: Joe Mussico
Art Director: Donald Vann
Copywriter: Jason Partridge
Advertising Agency: Y&R, Portugal
Executive Creative Directors: Pedro Ferreira, Judite Mota
Art Director: Pedro Ferreira
Copywriter: Sofia Moutinho
Photographer: Sergio Rosário
Account manager: Sonia Felix
Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Directors: Sujeesh Sukumaran, Lyndon Louis
Art Directors: Sarthak Sawant, Jayant Dethe
Copywriter: Lyndon Louis
Advertising Agency: Station X, Vancouver, Canada
Creative Director / Copywriter: Josh Budd
Production: Lunch
(TrendHunter.com) The FT How To Spend It Ornate Expectations editorial showcases opulent adornments.
Starring models Nina Porter, Louisa Facchino-Stack, Edda Oscars, Elenor Hayes and Sam Rollinson, this editorial…
“Help us building a better future for them.”
Advertising Agency: TBWA\Central Asia & Caucasus
Creative Director / Art Director: Juan Pablo Valencia
Designer: Yulia Shevchik
Illustrator: G. Arevalo
(TrendHunter.com) The REVS Magazine ‘Crash’ editorial is full of cinematic drama. It is hard to determine whether the photoshoot is inspired by an actual car crash or if its title alludes to the movie of…
Activision has booked some heavy-hitting talent for the the ninth edition of the “Call of Duty” franchise, “Black Ops 2,” which it’s kept closely under wraps. The live-action “trailer” created out of 72andSunny and released today features Robert Downey Jr. in his first-ever North American TV ad and French movie star Omar Sy. It’s directed by Guy Ritchie (Mr. Downey’s director in the “Sherlock Holmes” films) and will debut tonight on TV during Monday Night Football on ESPN.
Last year’s release crossed the $1 billion sales threshold in 16 days, so expectations are high. Video-game marketing typically relies on carefully orchestrated releases to fire up franchise loyalists, which is why the mid-year leak of details about “Call of Duty: Modern Warfare 3” in 2011 was a PR crisis for the company, but one that it managed to turn into an opportunity to connect with fans, Activision CEO Eric Hirshberg has said.
But this year, the theme of the marketing has been “surprise,” according to chief marketing officer Tim Ellis, now culminating with Mr. Downey’s appearance in the TV spot. It began with the tapping of weapons blogger FPSRussia — known for blowing things up on his site — to post a video of himself reviewing a prototype of a futuristic weapon that he said wouldn’t be available for another decade “but might just be in the next Call of Duty game” in late April. It served to tip off fans to the near-future 2025 setting of “Black Ops 2,” “a big surprise and a major piece of news for the community,” Mr. Ellis said, and to tee up the game-play trailer, which first aired during the NBA playoffs and now has almost 27 million YouTube views.
(TrendHunter.com) Starring in this Numero November 2012 editorial is model Ginta Lapina who dons decadent noir garments to make for an expressive femme fatale editorial.
Bringing an air of seductive allure, Lapina…
(TrendHunter.com) Nothing says morning like the fresh burning scent of bread thanks to these toaster-related products.
Easy to make and even easier to devour, toasted bread is a staple to many households. To live…
(TrendHunter.com) The Plaid Magazine ‘Stone Angel’ editorial has a wolfish quality that appears to be inspired by the model’s two wild costars. Aside from the dark palette and fur pieces, model Sam…
At any given moment, Diageo has between 2.5 billion and 3 billion bottles sitting in stores around the world, acting as passive “pitchmen” for its brands. Now Diageo has found a way for the bottles to literally speak to the consumers who buy them.
Using technology developed by software company Evrything, Diageo assigned an individual code that created a special identity for its whiskey brands in Brazil for a promotion timed to Father’s Day, celebrated there in August. When consumers scanned the code on the bottle using a smartphone, it allowed them to personalize a film template by adding a photo and a personal message to their dads. Dad could then view the film by scanning the bottle with his own phone.
“We call it +More because there’s more to the bottle than meets the eye,” said Venky Balakrishnan, Diageo’s VP-marketing innovation. “The bottle has become a medium, but it’s not one size fits all.”
Hey, ad agencies: Feeling lucky? You should be. With online gambling newly legal in Nevada and a host of states looking to follow suit, casinos are expected to flex some major marketing muscle, which could lead to the next boom category for spending.
According to Simon Holliday, director at H2 Gambling Capital, “somewhere between $3.5 billion and $4 billion could be spent by the internet-gaming sector” on marketing over the next five years. That’s more than General Motors spent in U.S. advertising in 2011. And if Mr. Holliday is right, by 2017 the online-gambling industry will be spending nearly as much as the entire insurance category did last year.
The business of online gambling became reality last year when the U.S. Justice Department granted states the power to legalize online platforms connected to bricks-and-mortar casinos. Nevada, the first state to pass a statute legalizing online gambling, is working through kinks in the regulations and its casinos will likely begin advertising in January. Meanwhile, industry executives said 10 additional states, including cash-starved California, as well as New Jersey and Delaware, will likely pass their own laws in the near future.
When I saw the recent headlines about Rupert Murdoch wanting to buy the Los Angeles Times and the Chicago Tribune, the first thing that came to mind was the old “Weekend Update” segment on “Saturday Night Live” called “Really!?! with Seth & Amy” — the one where Seth Myers and Amy Poehler would serve up a heady mix of incredulousness and condescension.
I thought: Really, Rupert!?! Your empire is coming apart at the seams because of newspapers, so you want to buy more newspapers? Really!?! You’re endlessly mired in a phone-hacking scandal — the one that started at your British tabloid newspaper News of the World — so you think you should spread Murdoch-style ethics to other papers? Really!?! You’re worth a gazillion dollars and could afford to invest in anything (steam locomotives, whale-oil lamps…), but you’re still banking on newspapers? Really!?!
The funny thing about Murdoch’s rumored interest in buying the L.A. Times is that word of it first appeared in a Murdoch property, The Wall Street Journal; The Chicago Tribune, a sister paper of the Times, was tacked on in later stories by other outlets.
Microsoft is pouring more than $1 billion into marketing its shiny new operating system around the world, but some tech watchers think much of that massive budget is going right out the window.
By most accounts, using Windows 8 — which is so unlike any of its predecessors that it doesn’t even have a start button — will require buyer education. Yet initial TV ads for the product ignore the issue and instead position Windows 8 as a cool lifestyle product. Analysts like Forrester’s Frank Gillett think that strategy could backfire when consumers become frustrated trying to do the awesome things that look so easy in the ads.
“They’re going to have to do much more to explain it,” he said. So far, Microsoft’s “marketing seems to be in denial that they’re moving everyone’s cheese in a dramatic way. Why can’t they say something like “Be patient with us, we’re taking you to a better place’ ? It should have more of that tone.”
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