"My hope is a junior planner or buyer will think of themselves more as marketers than media professionals," says MediaVest USA CEO Brian Terkelsen. "We sell things. Period, full stop."
Sea salt brand Maldon Salt is running its first digital campaign, targeting food enthusiasts and bloggers as it celebrates its 130th anniversary.
Following Apple being awarded $1bn in damages by a US jury as a result of Samsung allegedly “ripping off” designs for the iPad and iPhone, Marketing asks industry experts what the litigation sweeping the globe means for the increasingly bitter mobile war.
Le collectif artistique coréen Jonpasang a élaboré pour cette installation époustouflante appelée « Hypermatrix » à l’occasion du 2012 Yeosu Exposition Hyundai Motor Group. Cette oeuvre de projection-mapping vidéo est composée de 3 murs contenant des milliers de cubes contrôlés individuellement.
Robinson’s owner Britvic is in merger discussions with Irn Bru maker AG Barr following an approach by the latter.
Coca-Cola is crowdsourcing its 50 million Facebook fans to ask for creative input about how it can “make the world a happier place”, in a scheme that collects customer data.
(TrendHunter.com) The Anti-Date Rape Straw ensures that women of all ages at clubs can dance the night away while feeling safe. This ingenious design is still in development, but it is a step in the right direction…
Maria Miller’s elevation to secretary for culture, media, sport and the Olympics has been broadly welcomed by advertisers and media analysts, who believe her “fresh pair of eyes” could prove crucial to the role.
Pernod Ricard is to increase its focus on limited edition marketing initiatives, as part of the group’s continued “premiumisation” drive.
EasyJet is introducing allocated seating in November, priced from £3 per passenger, after a trial run improved customer satisfaction.
Vauxhall has escaped a ban from the advertising watchdog despite complaints that its TV ad, which showed passengers holding flares out of car windows, encouraged dangerous and irresponsible driving.
La société américaine IBM nous propose de découvrir leurs nouveaux locaux situés à Rome en Italie. Ces derniers ont été rénovés et proposent un environnement futuriste très réussi par le designer Massimo Iosa Ghini. Des locaux à l’architecture très bien pensée à découvrir dans la suite de l’article.
The Government has revealed its intention to spend £285m on communications for 2012/13 in its first annual “proactive communications plan”, which sets out the marketing priorities of Whitehall departments.
New Year or end of summer: saying adieu to the holidays and hello to a full email inbox and new deadlines is never easy.
(TrendHunter.com) If you liked the look of Invert Jewelry collection with its striking inside-out diamond ring, you might find yourself tempted by the Bright-Cut Ring. This is yet another fine finger-worn accessory…
(TrendHunter.com) SOTO II Worktools are a clever solution to the modern and flexible workplace in which many people are simply temporary tenants of their desks. This is a collection of objects by Steelcase that…
Seat belts save.
Advertising Agency: Draftfcb+Ulka, Mumbai, India
National Creative Director: Ks Chakravarthy
Creative Director: Kartik Smetacek
Art Director: Sandeep Urane
Copywriters: Ashish Thakur, Ishrath Nawaz
Associate Creative Director / Art Director: Devendra Mankame
Photographer: Rajdatta Ranade
(TrendHunter.com) These incredibly diverse cardboard products highlight how versatile this very commonplace material can be.
Recyclable, and better yet cheap, cardboard has been used to make furniture, packaging,…
(TrendHunter.com) These edible Star Wars tributes show fandom in a delicious new way.
Star Wars characters have influenced everything from interior design to clothing, so it’s no surprise that the galactic…
(TrendHunter.com) These bold bodybuilding features show off the popularity of this distinct fitness craze.
Often seen as a subculture, the world of bodybuilding is often treated as strange by the outside…
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