As you may have heard yesterday, Michael Phelps won his 19th Olympic medal, the most any Olympian has ever won. And in doing so, TBWA\Chiat\Day quickly crafted a congratulatory ad which ran on NBC just after midnight following the win.
The spot includes footage from Phelps’ record-setting, his fans cheering him on and footage sent in to the brand’s Facebook page. The work follows a similar strategy the brand employed four years ago with a Phelps congratulatory ad.
Just like all those “big game” Super Bowl wannabe ads, media outlets this week are currently filled with wannabe Olympic ads. One such ad comes to us from Serve Marketing for the Milwaukee Health Department’s effort to reduce the infant mortality rate.
The ad features a baby named GianCarlo who assume the iron cross position. Past efforts have made residents aware of elements positively and negatively affecting infant mortality such as immunization, smoking cessation and breast feeding. This current effort aims to tout the benefits of a full term pregnancy not that a woman usually has control over that sort of thing but what do we know? We’re just an ad critic.
There’s a few good jokes in this tweet-themed video created by Deutsch interns (@AsianDonDraper) but, for the most part, it’s not all that exciting. We’re sure all the interns did amazing work while at Deutsch but, much like agency self promotional videos, most videos that hype intern life really just aren’t all that exciting.
That’s not to say the experience wasn’t excited but, as history has proved, it’s very difficult to represent anything positive about an agency in the form of video. If you don’t know what we mean, see the Agency.com Subway pitch video.
As part of a five year plan to revitalize the brand, Hooters has launched a new campaign designed to appeal to a broader and younger audience that includes women. While the brand’s CMO, Dave Henninger promises the tight tops and orange shorts are here to stay, the new campaign will focus on new menu items and new locations.
The campaign, created by Fitzgerald & Co., will, in addition to the television spots, include radio, billboards and social media.
In terms of the spots themselves, they introduce two new finger puppet characters that take on the personas of devil and angel, an attempt to access the psyche of those having an internal conversation with themselves as to whether dining at Hooters is all about the food…or all about the boobs. The ads aim to highlight the food moreso than the boobs.
Of course one of the spots, which, takes on a bit of an Eastbound & Down tone, pulls no punches for its disdain for elderly thighs and its penchant for eating at a restaurant where all the waitresses are hot and stacked. The brand is, after all, called Hooters and it is all about hot waitresses so it can’t stray too far from its origins.
And speaking of hot Hooters waitresses, make sure you check out Hooters waitress Danielle Houghton, a Hooters waitress with, perhaps, the biggest hooters of them all.
And here’s Eastbound & Down writer and director Jody Hill, who directed the spots, talking about their development.
O Google, que não perde uma oportunidade de explicar a tecnologia de maneira analógica, fez dessa vez uma incrível animação para resumir a Google Wallet.
Com uma carteira popup, a empresa mostra seu sistema de pagamento através de diversos elementos que saltam na tela puxados por fios.
(TrendHunter.com) There is no need to wonder why the photo series titled ‘The Edge’ by Richard Machado, a photographer based in New York, has been named so. Utterly edgy and fantastically futuristic, it…
Christopher Nolan, um dos criativos mais talentosos do entretenimento atual, finalizou a sua ambiciosa trilogia do Homem-Morcego. O Braincast 27 discute a reinvenção do personagem pelo diretor no cinema, as influências dos quadrinhos, suas opções técnicas e narrativas para criar uma saga que certamente merece estar ao lado de outras trilogias clássicas do passado.
Nesse programa – excepcionalmente publicado na quarta-feira – Carlos Merigo, Saulo Mileti, Cris Dias e Alexandre Maron não só comentam o conjunto da obra, como opinam sobre o capítulo final desse Batman realizado por um britânico: “The Dark Knight Rises”.
Ah, e muito importante avisar: Esse Braincast tá cheio de spoilers! Fique atento ao aviso.
This week Amice Lock, managing director of Liquid Thread, Starcom MediaVest Group’s branded content division, cheers on her son through ‘Bugsy Malone’, trains for a charity run, talks Olympics with Bauer and discovers raw chocolate.
Today, we're launching an experiment: a tool to provide our readers with a snapshot of what's working (and not working) among YouTube's original "channels."
Media Week talks to Tracy De Groose, managing director of Carat, about winning and retaining new business, the Olympic Effect and the potential Dentsu takeover.
(TrendHunter.com) Online retailer Guylook’s Jewelry Spikes High Shoes and Funk Designer Spikes High Shoes are different from ostentatious rivals solely because of the price.
British Olympic gold medal winners Helen Glover and Heather Stanning are to be celebrated in a commemorative stamp that Royal Mail will print overnight and rush out tomorrow.
British Olympic gold medal winners Helen Glover and Heather Stanning are to be celebrated in a commemorative stamp that Royal Mail will print overnight and rush out tomorrow.
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