CP+B is out with its latest for Old Navy. Entitled “Da Bears,” the spot features (an unrecognizable…at least to us) George Wendt, Bears play-by-play announcer Jeff Joniak and retired Bears and sports announcer Tom Waddle. The spot touts Old Navy’s NFL gear. Mike Ditka shows up to give his stamp of approval.
This week, Out and About’s media activities were curtailed by the bank holiday weekend, but it still managed to head to Carat’s offices to touch the FA Cup and go behind the scenes at Sky Living’s Britain and Ireland’s ‘Next Top Model’ show.
Le designer Po-Chih Lai a réalisé cet objet entre un longboard et un snowboard appelé « Stair Rover ». Utilisant divers matériaux comme l’aluminium ou encore le bambou, l’objet est ici mis en avant grâce au talent de réalisateur de Juriaan Booij. De superbes images pour découvrir cet objet sobre au design très efficace.
Pernod Ricard has launched a project designed to better harness the opportunity to reach consumers via their mobile phones at point of purchase and has reaffirmed its premiumisation strategy.
Clemenger BBDO Melbourne has crafted a with new commercial for Carlton Draught that pokes fun at every car chase cliche you have ever seen. From the cops who always crash to the plate glass window scenario to the hill jump to the waterway chase to the roadblock that never works to the drawbridge jump, the commercial leaves no 80’s cop film stone unturned.
While nothing will ever top the brand’s now classic George Patterson Partners-created Big Ad, this outing is amusing in its own right.
The ad launch was teased on Facebook and will air on television within airings of movies that feature chase scenes.
Carlton Draught Big Ad:
The AOL Advertising.com group has hired Steve Filler as its new UK managing director.
Trinity Mirror, the owner of the Daily Mirror and the Liverpool Echo, has appointed former HMV boss Simon Fox as its chief executive, replacing Sly Bailey.
The Kia Hamsters have come a long way. In a new, epic 1:30, the Hamsters find themselves on stage in an 18th century opera house livening things up. Entitled “Bringing Down the House” and set to “In My Mind” (remixed by Axwell), the hamsters take over an ornate theater with a shocking (to stuffy 18th century, wig wearing patrons) display of modern music, high-energy dance moves, a laser light show and a balcony stage dive that gets the audience on their feet and digging the futuristic vibe.
The commercial will debut in 18,000 movie theaters inside National CineMedia’s FirstLook pre-show program on August 31. Television will follow during the MTV Music Awards on September 6.
Over the years, the hamsters have progressed from early onset hipsters to full blown hip hop stars to video game heros to, with this outing, time-travelling entertainers for all generations. And this outing is truly epic. Wall of sound-style brilliance.
David&Goliath, creator of the campaign since its inception, has always worked towards placing the hamsters at the forefront of pop culture and emerging music scene. The latest ad continues in that vein. With a wide variety of soundtracks ranging from the classic hip-hop track “The Choice Is Yours” by Black Sheep to LMFAO’s smash hit “Party Rock Anthem,” previous Soul campaigns have had success in raising consumer awareness and perception and helped Kia become the fastest-growing car company in the U.S. over the last five years.
With more than 20 million views, 2011’s “Share Some Soul” is the third most-watched automotive ad in YouTube history, and last year the hamsters were recognized as the Madison Avenue Advertising Walk of Fame’s first-ever “Rookie of the Year” after being named the “Automotive Ad of the Year” for two straight years by Nielsen Automotive.
Of it’s work for Kia, David&Goliath Founder and CCD David Angelo said, “Since the launch of the Soul in 2009, music has been a driving force in moving the Kia brand into the mainstream and connecting with consumers in a more relevant and conversational way. Our theme line, ‘A new way to roll,’ enables us to always bring a fresh musical perspective to each Soul execution while staying current with the latest pop culture trends. In ‘Bringing Down the House,’ we take the conventional approach of remix and turn it on its head by blending the worlds of electronic dance music and opera in a way that is both musically and visually unexpected.”
Musically and visually unexpected is right. This one will be hard to top. But we’ll be waiting with baited breath to se what David&Goliath come up with next year.
A brand's Facebook page isn't any different from a person's, and ultimately what that means is that brands have to act just like people on these platforms.
L’ agence People’s Architecture Office a imaginé le design du siège de 21 Cake, une franchise de cuisine reconnue en Chine en imaginant une interaction avec l’installation de verres colorés selon les trois couleurs primaires. Un rendu coloré et bien pensé à découvrir dans la suite de l’article.
When Facebook revealed the names of ad-buying technologies that would have access to the new Facebook Exchange, one notable name missing was Google's Invite Media.
Paul Ryan's speech energized the crowd, but was marred by his plant-closing fib.
“Let the French music conquer you this fall.”
Advertising Agency: A Perfect World, Stockholm, Sweden
Creative Director: Pia Högberg
Art Director: Johan Gustafsson, Peder Anzén
Copywriter: Åsa Österlund
Photographer: RBLS
(TrendHunter.com) Everyday Object Art by Kevin Van Aelst makes even the simplest of objects truly extraordinary. From the apple that was carved to resemble the earth’s surface (almost to scale) to the tuxedo…
| THE ORIGINAL? Les Oiseaux de Céleste – Installation – 2008 Source : YouTube, Barbican Arts venue Artist : Ariane Michel and Céleste Boursier-Mougenot |
LESS ORIGINAL Standard Bank Pigeon Jazz – 2012 Source : Adsoftheworld Agency : TBWA Hunt Lascaris Johannesburg (South Africa) |
Kubrick (de longe, meu diretor predileto) fez 13 filmes em seus 46 anos de trabalho. O que é pouco se compararmos a outros diretores – Spielberg, por exemplo, dirigiu 51, produziu 133 e escreveu 21 títulos nos últimos 48 anos. E isso tem uma razão: Stanley era perfeccionista como poucos. Do tipo que levava atores, produtores e funcionários a completa exaustão. O próprio Jack Nicholson surtou com o diretor, depois de refazer um take centenas de vezes, dizendo:
“Just because you’re a perfectionist doesn’t mean you’re perfect!”
E talvez o ponto principal desse cuidado minucioso fosse “apenas” a preocupação com o envolvimento do espectador. Pois ele não via a obra apenas como um artista, mas também como um psiquiatra. Kubrick sabia exatamente como entrar nas nossas mentes e causar desconforto, medo, aflição e excitação. Tanto pela atuação dos atores (como o próprio Jack, em “O Iluminado”), pela fotografia (como a luz natural de “Barry Lyndon”), pela trilha sonora (“De Olhos Bem Fechados”) ou pela visão imposta por suas lentes.
O vídeo acima (One-Point Perspective) mostra uma prática comum do diretor, centralizando o ponto de fuga da cena como em uma pintura renascentista. Primeiro por encarar seus filmes como pura arte. Mas principalmente por saber que essa é a melhor forma de nos puxar para dentro de suas construções.
Kubrick não se provou gênio por um ou outro filme. Na verdade, temo que nós ainda não entendemos tudo o que ele nos disse em sua obra. E é bem provável que achados como o “One-Point Perspective” surgirão durante as próximas décadas, quando nós, pobres mortais, perceberemos mais e mais detalhes (como a história do banheiro, que já postei aqui) que esse mito deixou para nós.
Amém.
Post originalmente publicado no Brainstorm #9
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Comme déjà présenté sur Fubiz avec la série Fingerprints Art, le créatif Kevin Van Aelst basé à Cincinnati nous propose de découvrir ses œuvres de grande qualité. Avec ses créations, il aime donner une nouvelle interprétation visuelle aux objets de la vie quotidienne. Des clichés très réussis à découvrir dans la suite.
(TrendHunter.com) The Aloha-patterned look is seen on dowdy dad types, but these hipster Hawaiian fashions are nothing if not unexpected. From scenic swim shorts to eclectic-patterned caps, these edgy renditions of…
Google is the Silicon Valley giant with the most prominent presence at the Republican National Convention.
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