Rob Norman, the GroupM North America chief executive and GroupM Interaction global chief executive, has been promoted to the new role of chief digital officer, triggering a change of global chief executive at Maxus.
Fashion retailer Warehouse has appointed The Brooklyn Brothers to handle a strategic creative project after a two-way pitch against an undisclosed agency.
Além de patrocinar o aniversário de 25 anos da tradicional “Shark Week” no Discovery Channel, a Volkswagen queria participar com um product placement.
Sendo um programa sobre tubarões, debaixo do mar, a ideia não parece tão simples. Em conjunto com o biólogo marinho Luke Tipple, a equipe de engenheiros da montadora desenhou uma “jaula” no formato de um New Bettle.
Feito de alumínio, o carro-gaiola conta com sistema completo de propulsão e duas hélices. Uma maneira marcante e natural de se aparecer dentro do conteúdo.
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