Wrigley’s Airwaves repositions with ‘Pow!’ campaign

Wrigley’s is repositioning its Airwaves sub-brand to drive awareness of the product among young adults, using the messaging, ‘Pocket Some Pow!’.

Mod British Swimwear – The Wildfox Swimwear 2013 Collection Channels the Sixties (GALLERY)

(TrendHunter.com) With the debut of Wildfox’s exclusive swimwear line for the 2013 season, the James Bond-themed lookbook sports a mod British 1960s appeal. The appropriately titled look book ‘Diamonds…

Aegis shareholders approve sale to Dentsu

Dentsu’s £3.16bn takeover of Aegis Group, owner of the networks Carat and Isobar, moved closer to completion yesterday when Aegis’ shareholders voted overwhelmingly in favour of the deal.

A pegadinha do iMac quebrado

É besta, mas diverte. O cara acaba de sair da loja com um iMac novinho, mas deixa cair no chão na frente de um monte de gente. Note o barulho de vidro quebrado, como se fosse um vaso dentro da caixa.

E não, repetir a pegadinha com um PC não funciona. Ivo Holanda concordaria.

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie


Advertisement


NEWSPAPER ABCs: Desmond’s Daily Star shines bright in July

Richard Desmond’s Daily Star was the best-performing tabloid in July, nudging up its circulation by over 3% to 623,534, in a quiet month for national newspapers when compared to last year’s circulation figures.

Google plots first tablet television campaign

Google is preparing to run its first UK television campaign for a tablet device as it continues to increase marketing spend on its hardware portfolio.

MAGAZINE ABCs: Future’s T3 claims 17,682 tablet circulation

T3, the Future-owned gadget magazine, has posted an ABC-verified figure of 17,682 copies for its interactive tablet edition circulation, as the popularity of digital editions of magazines continues to take off.

Future’s T3 claims 17,682 tablet circulation

T3, the Future-owned gadget magazine, has posted an ABC-verified figure of 17,682 copies for its interactive tablet edition circulation, as the popularity of digital editions of magazines continues to take off.

Jacob’s Creek sponsors The Jonathan Ross Show

Jacob’s Creek has signed up as the sponsor of ‘The Jonathan Ross Show’ on ITV as part of a drive to bring to live its ‘True Character’ positioning.

28 Instagram-Inspired Photo Shoots – The Instagram 3.0 Update Furthers the Popularity of this App

(TrendHunter.com) With the recent software update for Instagram 3.0 and the widely succesful Rich Kids of Instagram Tumblr, a lot of smart phone users are flocking to the popular photo sharing application to see what…

Horizons Steel

Focus sur le talent de Neil Dawson, un sculpteur qui aime impressionner avec ses œuvres surréalistes. Avec des trompe-l’œil géants construits à base de feuilles en acier, le résultat est hallucinant. Des œuvres réunies sous le nom et la série « Horizons Steel » à découvrir dans la suite de l’article en images.

dawson_16
dawson_09
dawson_08
horizons sculptures7
horizons sculptures6
horizons sculptures5
horizons sculptures4
horizons sculptures3
horizons sculptures8

Willie Walsh hits out at Hunt’s tourism plans over Chinese visa issue

British Airways chief Willie Walsh has hit out at culture secretary Jeremy Hunt’s plans to attract 500,000 Chinese tourists to the UK and has called for urgent change to the Government’s visa system in order to secure vital visitor spend.

Bauer Media intensifies lobbying against Global/GMG deal

Bauer Media has continued its campaign against Global Radio’s purchase of Real and Smooth Radio by sending a letter from Bauer’s managing director of radio, Dee Ford, to media agencies and advertisers warning it will lead to “reduced choice for advertisers”.

38 Spring/Summer 2013 Menswear Styles – Metallic Gingham Menswear to Heavyweight Champ Couture

(TrendHunter.com) These Spring/Summer 2013 Menswear Styles display the wide spectrum of the season’s offerings.

The menswear runways have a decidedly optimistic mood with the highly imaginative exits that…

Sky Sports renews Absolute Radio sponsorship deal ahead of football season

BSkyB has signed a six-figure deal to extend Sky Sports’ sponsorship of Absolute Radio’s football programming to cover a new show on Sundays and a regular segment during the week for the rest of 2012.

Trinity Mirror signs up Betway for new fantasy football platform

Online betting company Betway is to sponsor Trinity Mirror’s rebranded fantasy football competition in a three-year deal, as it aims to bolster its UK presence.

Sal de Frutas LUA: Metal Band, Wrestling

metal_band

wrestling

“It ends with the heaviness.”

Advertising Agency: Proximity, Bogotá, Colombia
Creative Director: Alejandro Mesa
Art Directors: Julian Ardila, Andrés Cáceres
Copywriter: Luis Fernando Prada
Illustrator: Julian Ardila


Samsung Home Appliance: Seed Pot

ha_seed_submission

At some point in elementary school, all kids are tasked with the difficult project of growing a bean sprout. Capitalizing on this knowledge, Samsung and Cheil put direct mailer recipients to the test with a small bean planted in a mini pot shaped like a fridge, with the question: “If fresh food could talk, what kind of fridge would it recommend?” If you watered it correctly and treated your bean the way you’re meant to, it would sprout up to reveal Samsung as the fridge of choice (written on the actual plant). This witchcraft is made possible by laser sketching apparently, and proves that yet another elementary school project turns out to have real-world applications.

Advertising Agency: Cheil, Toronto, Canada
Creative Director: Joe Musicco
Art Director: Donald Vann
Copywriter: Jason Partridge
Design / Studio Director: Joe Borges
Director of Client Services: Cory Smythe
Account Supervisor: Demetri Conias
Creative Resource Manager: Pat Rawluk
Director of Strategic Planning: Allison Humphries
Printing: Frank Turner of Clockwork Productions
PR Agency: North Strategic


What the Olympics revealed about the shifting sensibilities of British consumers

It was a chance encounter: on the Tube, going to the Olympic Stadium, Lord Coe turned to thank one of the Olympic volunteers, engaging him in conversation.

Media Bitch’s Diary 17 August

This week Bitch discovers the post-Olympics sporty types at Initiative and Carat and gets vertigo climbing on the roof of the O2 with Smooth DJ Simon Bates.