Wrigley’s Airwaves repositions with ‘Pow!’ campaign
Posted in: UncategorizedWrigley’s is repositioning its Airwaves sub-brand to drive awareness of the product among young adults, using the messaging, ‘Pocket Some Pow!’.
Wrigley’s is repositioning its Airwaves sub-brand to drive awareness of the product among young adults, using the messaging, ‘Pocket Some Pow!’.
Dentsu’s £3.16bn takeover of Aegis Group, owner of the networks Carat and Isobar, moved closer to completion yesterday when Aegis’ shareholders voted overwhelmingly in favour of the deal.
É besta, mas diverte. O cara acaba de sair da loja com um iMac novinho, mas deixa cair no chão na frente de um monte de gente. Note o barulho de vidro quebrado, como se fosse um vaso dentro da caixa.
E não, repetir a pegadinha com um PC não funciona. Ivo Holanda concordaria.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Richard Desmond’s Daily Star was the best-performing tabloid in July, nudging up its circulation by over 3% to 623,534, in a quiet month for national newspapers when compared to last year’s circulation figures.
Google is preparing to run its first UK television campaign for a tablet device as it continues to increase marketing spend on its hardware portfolio.
T3, the Future-owned gadget magazine, has posted an ABC-verified figure of 17,682 copies for its interactive tablet edition circulation, as the popularity of digital editions of magazines continues to take off.
T3, the Future-owned gadget magazine, has posted an ABC-verified figure of 17,682 copies for its interactive tablet edition circulation, as the popularity of digital editions of magazines continues to take off.
Jacob’s Creek has signed up as the sponsor of ‘The Jonathan Ross Show’ on ITV as part of a drive to bring to live its ‘True Character’ positioning.
Focus sur le talent de Neil Dawson, un sculpteur qui aime impressionner avec ses œuvres surréalistes. Avec des trompe-l’œil géants construits à base de feuilles en acier, le résultat est hallucinant. Des œuvres réunies sous le nom et la série « Horizons Steel » à découvrir dans la suite de l’article en images.
British Airways chief Willie Walsh has hit out at culture secretary Jeremy Hunt’s plans to attract 500,000 Chinese tourists to the UK and has called for urgent change to the Government’s visa system in order to secure vital visitor spend.
Bauer Media has continued its campaign against Global Radio’s purchase of Real and Smooth Radio by sending a letter from Bauer’s managing director of radio, Dee Ford, to media agencies and advertisers warning it will lead to “reduced choice for advertisers”.
BSkyB has signed a six-figure deal to extend Sky Sports’ sponsorship of Absolute Radio’s football programming to cover a new show on Sundays and a regular segment during the week for the rest of 2012.
Online betting company Betway is to sponsor Trinity Mirror’s rebranded fantasy football competition in a three-year deal, as it aims to bolster its UK presence.
At some point in elementary school, all kids are tasked with the difficult project of growing a bean sprout. Capitalizing on this knowledge, Samsung and Cheil put direct mailer recipients to the test with a small bean planted in a mini pot shaped like a fridge, with the question: “If fresh food could talk, what kind of fridge would it recommend?” If you watered it correctly and treated your bean the way you’re meant to, it would sprout up to reveal Samsung as the fridge of choice (written on the actual plant). This witchcraft is made possible by laser sketching apparently, and proves that yet another elementary school project turns out to have real-world applications.
Advertising Agency: Cheil, Toronto, Canada
Creative Director: Joe Musicco
Art Director: Donald Vann
Copywriter: Jason Partridge
Design / Studio Director: Joe Borges
Director of Client Services: Cory Smythe
Account Supervisor: Demetri Conias
Creative Resource Manager: Pat Rawluk
Director of Strategic Planning: Allison Humphries
Printing: Frank Turner of Clockwork Productions
PR Agency: North Strategic
It was a chance encounter: on the Tube, going to the Olympic Stadium, Lord Coe turned to thank one of the Olympic volunteers, engaging him in conversation.
This week Bitch discovers the post-Olympics sporty types at Initiative and Carat and gets vertigo climbing on the roof of the O2 with Smooth DJ Simon Bates.