Advertising Agency: Lowe, Vietnam
Executive Creative Director: Chris Catchpole
Art Director: Kumkum Fernado
Copywriter: Kumkum Fernado
Photographer: Jonathan Knowles
MD: Michel Borelli
Retouching: Gareth Pritchard
Advertising Agency: TBWA, Gurgaon, India
Executive Creative Director: Kunal Gill
Art Director: Akash Swami
Copywriters: Kunal Gill, Ajitesh Raina
Photographer: Akash Swami
Advertising Agency: BBDO Proximity, Berlin, Germany
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Sajesh Pudussery is an Art Director who started his career with Y&R, Dubai.
He currently works with FP7, Dubai.
I am from Kerala, where I did my schooling and then went to School of Arts, Thalassery (Kerala).
I love ideas, food and my wife. A lot.
Why are you into Advertising?
I’ve always loved art, beauty and scribbling.
I was doing textile design before joining Idiom in Bangalore as a graphic designer. They say the grass is always greener on the other side, but sometimes it really is greener on other side.
Soon after, I moved to Dubai and started my career as an Art Director at Y&R.
Did you attend school for fine art or design or Communications?
I went to School of Arts, Thalassery.
There were 200 people in the class.
Tell us about your recent campaign?
It’s the ‘Heroes Wanted’ campaign for the Lebanese Red Cross, featuring two red tapes forming the Red Cross logo to bring together the victims and the Red Cross personnel. All credit goes to my copy partner William Mathovani without who this ad would have never happened. It picked up two Silvers at the 2012 Dubai Lynx. Fingers crossed for Cannes.
Were there any particular role models for you when you grew up?
My parents. They are the most honest, hard working people I’ve ever known in my life.
Who was the most influential personality on your career in Advertising?
Shahir Zag, Komal Bedi Sohal and Kalpesh Patankar. Everything I have learned, I learned from them. They were and still are a source of huge inspiration. To add to that list now is Fadi Yaish. I’ve seen a lot of FP7’s work from outside. And now working with the man himself is an amazing experience.
Where do you get your inspiration from?
Books, internet and life. Ideas can come from anywhere.
Tell us something about the Y&R environment.
Y&R is probably one of the best places to learn and get inspired.
They have one of the strongest creative departments in Dubai and the whole region. And an incredibly supportive management headed by Nadine Ghossoub.
Tell us about your 1st wbrief as an art director in the field of advertising.
My first ad released was for Gulf News. It was for their one-year anniversary
and was quite a simple ad. Nothing beats the joy of seeing your work getting released.
Do you think brands who’s advertising wins awards, do well in the market?
Obviously. Just look at Adidas, Harvey Nichols, Volkswagen etc. For more details, read ‘The Business Case for Creative Bravery’ by James Hurman.
What advice do you have for aspiring creative professionals?
Check your ego at the door.
Be open to criticism.
Slog when you have to.
Don’t get involved in politics.
Who would you like to take out for dinner?
My wife. It’s been a long time since I went home early.
What’s on your iPod?
16GB of my life.
Mac or PC?
Definitely Mac.
Advertising Agency: Ogilvy, Sydney, Australia
Executive Creative Director: Brett Howlett
Planning Director: Gerry Cyron
Group Creative Director: Michael Raso
Copywriter: Mietta Macfarlane
Art Director: Luke Chard
Account Management: Alison Howlett
Executive Producer: Rob Spencer
Producer: Gabe Hammond
Director/DP: Peter Bloomfield
Editor: Fraser Kelton
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(TrendHunter.com) This post is brought to you by Intel. Click &k4=4682&k5;={banner_id}”]here to enter and win!
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Advertising Agency: Wieden+Kennedy, São Paulo, Brazil
Executive Creative Directors: Icaro Doria, Guillermo Vega
Copywriter: Hernan Rebalderia
Art Director: Santiago Dulce
Agency Producer: Endy Hedman
Creative VP: Sean Saylor
Creative Director: Hernan Damilano
Account Supervisor: Paula Obata
Planner: Tiago Pereira
Production Company: Hungry Man
Director: Bryan Buckley
D.O.P.: Scott Henriksen
Editor: Carlos Arias
Editing Company: Rock Paper Scissors
Executive Producer: Dan Duffy
Producer: Mino Jarjoura
Post-Production: The Mill
Music: Beacon Street Studios
Sound Design / Arrangement: Charlie Keating
Voice Over: Heard Cityse
Advertising Agency: DraftFCB, New Zealand
Executive Creative Director: Regan Grafton
Creatives: Freddie Coltart, Matt Williams
Group Account Director: Toby Sellers
Agency Producer: Eric Thomson
Photographer: Meek
Retoucher: Adrian Fitzgerald
Account managers: Jess Sheffield, Anna Samson
Senior Account Manager: Sally Willis
This one’s no where near as good as its sister ad, Hot Putt, nor is the woman in this second ad as hot as the woman in the first. But, hey, there’s only so many times BBH can create “hot” ads for Axe before they strike out once in a while. OK, OK. She has a really great ass. Satisfied?
The second ad, High Street Hurdles just doesn’t have the same oomph and lustful determination of the the first ad. In each ad, a woman is drawn to a man wearing Axe but the woman in the Hot Putt ad goes to greater lengths to get her man. And, unlike the woman going after the construction worker in the second ad, the woman in the first ad actually gets to full on have her way with the lucky guy.
While everyone’s calling these latest two ads, and the equally maligned Headless Breasts ad, a tragedy, we think the brand is headed in the right direction. While the much lauded Kiefer Sutherland Susan Glenn ad was a brilliant pieced of work, not to mention a big departure for the brand, it’s not these seemingly intelligent, Susan Glenn-pining men the brand is after.
Axe, smartly, is after the horny male middle school mindset. Because, after all, there’s a horny male middle schooler inside every man no matter how sophisticated he ultimately becomes.
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Apple's clear victory in its patent dispute with Samsung Friday increases pressure on smartphone makers around the world to create handsets that stand apart from the iPhone and deliver more choices for consumers.
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Advertising Agency: Prkvadrat, Minsk, Belarus
Creative Group Head: Vladimir Mogilevets
Project Managers: Anna Gritsuk, Alesya Mitrofanova
Production studio: Pylilo
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
