Jul
17
Jul
17
AOL names former Reuters brand head Jolie Hunt as CMO
Posted in: UncategorizedAOL has appointed former Thomson Reuters brand head Jolie Hunt to the newly created role of chief marketing officer, following a global restructure that saw the company’s marketing function stripped out of the UK and relocated to the US.
Jul
17
Porter Novelli Recruits Digital Exec From Yahoo
Posted in: Uncategorized
The Omnicom Group PR shop has tapped Joe Shantz, Yahoo's former marketing-insights director, as it aims to renew its digital offering.
Jul
17
Instalação ensina turistas a pronunciar os nomes de ruas na Dinamarca
Posted in: Uncategorized
Momo Miyazaki e Andrew Spitz são bem diferentes – ela é norte-americana e ele francês – mas ambos foram morar em Copenhagen, na Dinamarca.
Assim como você já deve ter passado por isso em viagens, eles não fazem ideia de como se pronuncia os complicados nomes de ruas. Convenhamos que, para qualquer turista, compreender esses “detalhes” é essencial na hora de pedir informações.
Pensando nisso, Momo e Andrew criaram uma instalação tecnológica para ajudar os perdidos nas ruas turísticas de Copenhagen. Você chega na placa, aperta o botão e pronto, quase uma aula de dinamarquês.
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Post originalmente publicado no Brainstorm #9
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Jul
17
Omnicom Reports Margin Growth, on Track for 2012 Goal
Posted in: Uncategorized
Omnicom Group announced a 3.7% boost to its operating income in the second quarter, as well as 2.8% growth in net income.
Jul
17
Stanley, o piano interativo
Posted in: Uncategorized
Você já viu a programação dar vida a todo tipo de máquina. De cafeteiras que geram infográficos a assadeiras que usam Twitter para avisar que o pãozinho está pronto.
Já Stanley é um piano secular, que agora entende, conversa e toca músicas pedidas pelas pessoas. Qualquer um pode solicitar uma música através do Twitter, @stanleypiano,
De 20 a 22 de julho, Stanley irá realizar performances ao vivo num evento em Seattle, inclusive com streaming online para quem quiser assisti-lo no mundo todo.
Para os mais chegados em detalhes técnicos, a agência Digital Kitchen explica nesse esquema como funciona tudo. Aliás, a traquitana do piano fica exposta para que as pessoas possam ver a mágica acontecer.
E avisam: Stanley adora todo tipo de música, mas tem preferência pelas indies, e pode até negar pedidos.
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Post originalmente publicado no Brainstorm #9
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Jul
17
Obama and Romney Wondering What Happened in Attack Ads
Posted in: Uncategorized
Candidates want to know where the hope, change and tax returns went.
Jul
17
Color Human Bodies
Posted in: UncategorizedLe photographe français Julien Palast nous présente sa série de clichés appelée « Skindeep ». Reprenant la beauté de la forme humaine et de ses contours avec des corps enrobés, le rendu coloré et original est très réussi. Des courbes et des matières à découvrir dans la suite en images.
Jul
17
Zaarly Teams Up With Los Angeles Times, Everyday Health For Commerce Push
Posted in: Uncategorized
Zaarly wants to become a task master for publishers and retailers.
Jul
17
Interpublic Launches Unit Focused on Lowering Print Costs
Posted in: Uncategorized
Bad news for publishers? A new unit will focus on leveraging the ad holding company's global print spending to pass on savings for its clients.
Jul
17
Little Caesars’ Gleich: Shops Need ‘Latitude’ to Do Their Best Work
Posted in: Uncategorized
Jul
17
Why Hulu’s Deal to Carry ‘Larry King Now’ Matters
Posted in: Uncategorized
Hulu's deal to stream and sell ads in "Larry King Now," a series from fledgling digital network Ora TV, may open new avenues for fledgling online content producers.
Jul
17
The 300 Year Time Bomb
Posted in: Uncategorized
300 Years Time Bomb looks at the relationship between time and technology by presenting a long-lasting timed explosive. In the scenario, a time bomb is set to explode in 300 years time. The bomb’s timer displays the years in seconds making us question what meaning such a large number holds and changing our dramatic relationship with countdown timers continue
Jul
17
MINI: MINI Horn
Posted in: UncategorizedAdvertising Agency: WCRS, London, United Kingdom
Creative Director: Dave Johnson
Art Director: David Dearlove, Richard Knox
Copywriter: David Dearlove, Richard Knox
Agency Producer: Jack Bayley
Media Agency: Vizeum
Production Company: Betsy Works
Editing Company: Marcus Eley
Director: Kjetil Njoten
Producer: Peter Maynard, Debbie Impett
Post Production: Glassworks
Editor: Rachael Spann
Audio & Record Company: Will Cohen
Jul
17
Calderys India business card by Paradigm Plus, Pune
Posted in: UncategorizedChallenge: Our client Calderys India, world leader in refractory solutions, asked us to create a DM for their existing clientele to communicate the change in the company name from Calderys to Calderys India, while assuring continuing quality products, services and company support as before.
Concept: To create something on the line of a formal communication to maintain strong business relationships. It had to have a factor of surprise for customers while effectively delivering the message of change. That is how the innovative Business Card was born. There was an envelope that was designed to represent the old Business Card where the message ‘we have changed’ was communicated on the flap of the envelope. Once the recipient opens it, they would pull out a new Business Card with the New Company Name mentioned on it.
Result: These Business Cards have been sent to Calderys India clientele along with a personalized gift. Customers were surprised by this smart Business Card and thereby it delivered the message effectively.
This has generated a good amount of awareness about the company name change amongst existing clients while also presenting them with a new Business card for further communication.
Advertising Agency: Paradigm Plus, Pune, India
Copywriter: Akshay Kulkarni
Visualizer: Ramesh Kompelli
Account Executive: Akshay Kulkarni
Account Planner: Madhulika Basu
Jul
17
Fincube Structure
Posted in: UncategorizedRetour sur ce projet d’architecture « Fincube », le nom de cette structure pré-fabriquée qui peut être installée et démontée en très peu de temps. Située à Ritten en Italie, cette construction au design très réussi est une création du studio allemand Aisslinger. Plus d’images à découvrir dans la suite de l’article.
Jul
17
New Career: Stale Bread
Posted in: Uncategorized
Advertising Agency: Qi-Integrated, SIngapore
Creative Director: Maxx Koh, Perry Goh
Art Director / Copywriter: Perry Goh
Production Company: Ace Framing Gallery
Photographer: Wei Ming
Jul
17
50 Stunning Stacked Structures – From Building Block Abodes to Building Block Skyscrapers (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These stunning stacked structures represent the growth in alternative building designs. These designs are contemporary and immediately grab attention.
Stacked structures are easy to spot with…
Jul
17
Parkinson’s UK appoints The Assembly
Posted in: UncategorizedParkinson’s UK, the Parkinson’s disease charity, has appointed creative collective The Assembly to devise a brand campaign to raise its profile.
Jul
17
Social Media-Inspired Wardrobes – The ‘b for bel’ Outfits Will Match Your Online Profile (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Society’s obsession with social media has now extended to the spaces within closets, thanks to the ‘b for bel’ outfits. This stunning collection of fashion-forward apparel pays…
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