Hasta La Creative!

Gasoline brand advertising has always struck us as pointless.

Executives from Ikea, Little Caesars and Crocs reveal the necessary steps for a stronger creative partnership.

“If you can’t have it, build it.”

Advertising agency: Y&R, Paris, France
Creative Directors: Jorge Carreno, Robin de Lestrade
Art director: Emmanuel Courteau
Copywriter: Pierre – Philippe Sardon
Account managers: Xavier Real Del Sarte, Clarisse Duchemin, Nicolas Favier, Delphine Cotellon
Planner: Céline Mazza
Photographer: Achim Lippoth / Bransch
Art Buyer: Claire Nicaise-Schindler
Model maker: Charlie Leborgne
3D Artist: Elizabeth Sillard / Lamanufacture Paris
Digital retoucher: MK Studios

Viewers are fine with Charlie Sheen in ads, but is a sanitized version of actor too boring for prime time?

Cadillac ATS campaign makes debut; GM started scooping up Olympic ad time two years ago.

If my experience is a barometer, the next six months will be exceptionally difficult for Marissa Mayer, more difficult than she can even anticipate.

Each shelter has been completely transformed into a virtual aquarium. From the translucent, kelp-covered roof, to the side panels that are decorated with schools of sardines, bus riders and bystanders feel as if they are completely submerged in an aquatic environment. Using a touchscreen, the user selects “Dive In” and begins to descend “150 Feet of Awesome.” The user meets different animals at each level of the descent, interacting with sea turtles, sardines, and jellyfish. They are then prompted to pose for a photo, which generates a personalized postcard that can be saved to their smartphone, or uploaded to their Facebook and Twitter accounts. One commuter tweeted, “That touch screen interactive Monterey Bay Aquarium display made even waiting for MUNI fun.”

Advertising Agency: Engine Company 1, USA

The British Olympic Association (BOA) has made an embarrassing u-turn after an online campaign forced it to grant accreditation to The Voice newspaper.

(TrendHunter.com) The hysterical new Tumblr ‘Rich Kids of Instagram’ is in the process of gathering all of the over-the-top wealth-infused pictures that have made their way onto the popular photo-sharing…

Mutual funds rarely spawn funny ads, and Vanguard has focused mainly on straightforward online display. So how did the company's head of retail advertising get away with running movie-trailer spoofs on cinema screens?