Sky, Jaguar and Gatorade have whisked out press ads in this morning’s papers to congratulate Bradley Wiggins on his feat of becoming the first Briton to win the Tour de France.
Bruce McColl, the chief marketing officer at Mars, named brand Advertiser of the Year at Cannes Lions, talks about the courage it takes to invest in creative marketing and the biggest challenges facing the confectionery giant.
News Corporation’s possible sale of The Times’ newspapers and The Sun has moved a step closer following Rupert Murdoch’s decision to step down from a string of director roles, according to a leading media analyst.
(TrendHunter.com) In a society where stigma is associated with mental disorders, these mental illness initiatives make a point of educating individuals out of ignorance and into understanding. Although, many may…
The Weather Yesterday est une installation réussie du studio Troika. Cette création permet en effet de montrer la température et la météo précise du jour précédent. Située dans le Hoxton Square jusqu’au 9 septembre, l’objet composé de LED est une commande de RIBA pour le London Festival of Architecture.
Creative and planning directors from Marketing Agencies Association (MAA) member agencies are to get involved in a Government-backed loans and mentoring initiative to help people under-25 start businesses.
Twitter chief executive Dick Costolo, AKQA co-founder Ajaz Ahmed and easyJet marketing director Peter Duffy are among the speakers lined up for the IAB’s flagship conference, backed by media partner Brand Republic.
Mail Online, the news website owned by Daily Mail & General Trust, became profitable for the first time in June, after achieving a near 80% year-on-year rise in revenues, mostly driven by advertising, which is set to generate almost £30m this year, Media Week can reveal.
Life of George is the world’s first interactive game combining real LEGO bricks with apps for your iPhone/iPod Touch. Follow George around the world as he challenges you to a series of fun building tasks. Build as fast as possible, capture your model with your iPhone/iPod camera and get scored on your building skills. Challenge your friends to see who’s the fastest and best Lego builder.
Advertising Agency: Hello Monday, Copenhagen, Denmark
Advertising Agency: Eyecue Vision. Copenhagen, Denmark
Creative Director: Jakob Kahlen
Art Director / Illustrator: Johanne Bruun Rasmussen , Jeppe Aaen
Interactive Designer / Illustrator: Brian Lund Lauridsen
Project Manager: Karen Cecilie Sørensen
Lego Business Development Manager: David Gram
Lego Design Lead: Mikkel Holm Jensen
Lego Concept & Model Designer: Cynthia Bodin
Lego Lead Producer: Jesper Soederberg
Lego Project Manager: Michael Stahl
Technology Partner: EyeCue
Music & Sound Design: Søren Svensson, SoundVenture
Advertising Agency: Fuel, Lisbon, Portugal
Creative Directors: Marcelo Lourenço, Pedro Bexiga
Creatives: Marcelo Lourenço, Pedro Bexiga
Account: Sergio Resende
Post Production: Frederico Almeida, Ricardo Mateus
Photographer: John Pina
Nissan needed to boost test drives in Dubai on a banner-sized budget and attract new drivers. We looked to Dubai’s population of expats arriving daily and saw they shared the same challenge: finding a new home and buying a new car. So we teamed up with the most popular house-hunting site in the region and gave its search capabilities an upgrade – with a new media format. The HouseHunter Test-Drive ‘talks’ to the website’s search engine. When you search for a home, it matches your residence, budget range, selected neighborhood and family size with the Nissan for you.
Advertising Agency: TBWARAAD, Dubai, UAE
Head Of Digital: Preethi Mariappan
Interactive Art Director: Felipe Galiano
Sr. Content Strategist: Melanie Clancy
Sr. Interactive Art Director: Rafael Guida
Graphics / Motion Designer: Juan Behrens
Sr. Flash Developer: Sarabjeet Singh
Account Director: Bassam Ayass
Account Executive: Iman Al Shaybani
Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Executive Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriter / Art Director: Adriano Alarcon
Illustrator: Rabiskeria
Photographer: Paulo Barros
Typography: Laura Texeira
Retouchers: Rodrigo Cortez, Fábio Vido
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Nilton Bonini
Account Manager: Luciana Ribeiro
Planners: Pedro Cruz, Cinthia Kim, Pedro Schneider
Advertiser’s Supervisor: Jessica Gonzalez
Le constructure IFR présente son nouveau modèle de Sports Car au design incroyable. La Aspid GT21Invictus dispose de lignes splendides et propose un moteur de 450 chevaux, pouvant atteindre 305 km/h. Fabriquée à 250 exemplaires par an, le modèle se dévoile dans une série d’images dans la suite.
(TrendHunter.com) The ‘Love+Leather’ jewelry collection is by an up-and-coming designer named Renee Tobias in Orlando, Florida. Her line aims to bring the runway to your neck, by creating fashion-forward pieces,…
Fingerprints is a creative studio and branding agency based in Chennai, India. They are a business-driven design agency spanning advertising, branding, online and multimedia needs.
Is Fingerprints Creative primarily an illustration and design company? Do you also work on brand building and corporate identities?
Fingerprints is an advertising and design studio, which believes in work that satisfies creative hunger while keeping the client happy. It’s important to us that we build, nurture and maintain brands as well as relationships.
Tell us about your designers/animators. Did they go to fine art or design schools? How do you pick them up?
Most of our designers are from design schools in and around Chennai. We only take in designers who get in touch with us and apply to our agency directly. We believe this brings out the fire in them to give us their best.
We have already managed to get a few good people on board, Vinayak Vohra, a graduate from Loyola and Venkit Kumar, help hold our creative fort strong. We plan to bring more people on board. Our people are our strength.
How would you define the design style at fingerprints creative?
Creative. Clean. Cutting edge.
We are in the business of doing good, clean and honest advertising. We want to do work that sells. We work with the client and not just for the client.
Were there any particular role models for you when you grew up?
Visually, my mind was opened up by the work of Salvador Dali.
But closer to home, is my mentor and friend Alexander Zachariah. As director at Rubecon and my first boss, he has really been a great inspiration and constantly supported my growth.
Who was the most influential personality on your career in graphic design?
Oh, the list can go on. I have loved the work of Alan Fletcher right from scratch. He has taught me to bring reason into design.
I also admire the work of Reza Abedini, Michael Wolf and Wally Olins. One learns constantly. Taking influences not only from other designers, colleagues and peers, but also from the depth and experience that life presents us with.
What made you start Fingerprints Creative.
I started off the agency with a single laptop – my first Macbook Pro. I worked out of a small cubicle at my dad’s office, which became 2 cubicles, and then 3. It was at this point that I decided to take a leap of faith.
Fingerprints was fortunate to bag Oriental Cuisine (OCPL) that year. It was our first big account and gave us the chance to work with one of Chennai’s great minds – Mr. Mahadevan – a foodie, professor, restaurateur and entrepreneur. With OCPL we did communication for over 15 popular brands – Benjarong, China Town, Ente Keralam, Kebab House, Kokum, Le Chocolatier, The French Loaf, Wang’s Kitchen and Zara to name a few. This was a huge learning experience and we benefitted a great deal from it.
How important is the focus on good design in fingerprints creative.
Needless to say, it is crucial. No agency can even hope to be successful if good design is lacking in every piece of communication. It is as important as wings are to a bird.
Are you working with any advertising agencies? Any brands?
You can tell a lot about a design studio by the company it keeps. Or luckily for us, the companies.
Fingerprints has been fortunate to work with various brands including The Hindu, Kumaran Silks, Tamil Nadu Tourism, the Taj group of Hotels, Mehta Jewellery, Just Casuals, Raj TV, Sathyam Cinemas, Mr. Butler’s, Brass Tacks, Geethanjali, Koblerr and more. We have also contributed our share to the Joy of Giving week.
What do you feel about the state of design in India? Do you feel that our collective aesthetics need to improve?
Design has come a long way in India. It is becoming more accepted, and no longer considered a wayward career choice. Easy access to international aesthetics, designers and work through social media is definitely allowing Indian design to grow.
In fact, India serves as inspiration for many designers abroad. On a whole, yes, our design sense has so much more potential.
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
Like I said, design is being accepted as a valid career path these days. It makes for an interesting and inviting choice because it offers freedom, creativity and propagates nonconformity.
I would advise students who are inclined towards creativity to definitely consider taking up design. There are many opportunities and prospects waiting for fresh young talent… like us!
Who would your design team like to take out for dinner?
Would it be wrong to say a potential client? 
What’s on the company iPod?
Kings of Leon. DMB, Mumford and sons. Some of the guys like the classics – Floyd, Dire Straits etc. And often we like to blast electronic music. We love our music – and are open to experimenting!
Mac or PC?
Paper! I believe in the power of scribbles before finally having to execute them on a system. But I sure do love my Mac : )
(TrendHunter.com) These crop circle uncertainties are only a few examples of the countless unexplained phenomenons sighted around the world.
Such sightings, mysterious in nature, have people questioning the prospect…
(TrendHunter.com) While some prefer to cruise on old school playgrounds, these unreal skate parks will have you itching for adrenaline-rushing ramps. Skateboarding is a culture in itself, where those who love the…
(TrendHunter.com) The high demand for the handheld touchscreen tablets has spurred the growing list of tantalizing tablet pouches available as an accessory.
You cannot let your sleek personal device go without a…
The whole “viral advertising” thing has been around for a while. The term itself has been misused and abused (“let’s do a viral video!”) and a clear definition has never truly been established. But, no matter. We’re going to take a look at ten videos that have, according to our guest writer, Tom Norman, achieved viral notoriety. Take away, Tom.
(TrendHunter.com) Fashion Etc., an online news source for all that is chic, has shed some light on Conde Nast salaries. This information is valuable to aspiring fashion professionals, as it is important to note the…
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