Campaign Viral Chart: Channel 4 and adidas ‘take the stage’

Channel 4’s Paralympics spot and David Beckham’s surprise appearance in an adidas photo booth have both debuted in this week’s viral chart.

Facebook ad revenue growth slows to 28%

Facebook’s ad revenue growth is showing signs of slowing as mobile usage surges, with its first results as a public company revealing the network made $992m (£632m) from brands paying to reach users.

Specsavers ad seizes on Korea flag fiasco

Specsavers has taken out a press ad based on the Olympic mix-up that took place on Wednesday, when the wrong country’s flag was displayed before a football match, following on from the optician’s recent activity that referenced Euro 2012.

Pedigree Dog Food: Dog Leash

Pedigree Dentastix is a chewing product for dogs that cleans the dogs teeth while he is biting and chewing it. It is dental care tor dogs. We placed dog leashes outside butchers and supermarkets, tied to the hooks that are meant tort his purpose. Only — our leashes were only halt leashes. The dog was missing — it had used its strong teeth to cut the leash. The target audience were all dog owners. They pay special attention to these hooks outside supermarkets, especially when they see a leash. On the leash one could read. Dental care with bite. Daily Pedigree Dentastix.”

Advertising Agency: TBWA, Zürich, Switzerland
Executive Creative Director: Magnus Sambo
Creative Director: Frederick Rossmann
Editor: Simon Smit
Art Director: Ondrej Maczko
Graphics: Johannes Doering
Account Manager: Lanny Cresta


Kinderhilfe West Afrika Children’s Aid: Knitted Food

“For a humane living children need clothes as well food.”

Advertising Agency: Draftfcb, Vienna, Austria
Chief Creative Officer: Bernd Fliesser
Executive Creative Director: Patrik Partl
Creative Director: Florian Schwab
Copywriter: Armin Winkler
Art Director: Daniel Senitschnig
Photographer: Georg Schnellnberger
Illustrator: Julia Müller-Maenher
Account Manager: Sonia Semaan, Michael Mesaric


Solar Aircraft

Ce Solar Aircraft appelé HB-SIA de Solar Impulse a permis de promouvoir le potentiel de l’énergie solaire en parcourant près de 6.000 km pour son 1er voyage intercontinental aller-retour entre l’Europe et l’Afrique. Un design simple et minimaliste pour cet avion solaire expérimentale pensé par André Borschberg.

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Viajes Century Travel Agency: Tuberculata Jellyfish, Tiger Mosquito, Stink Bug

Advertising Agency: JWT, Barcelona, Spain
Executive Creative Director: Alex Martinez
Creative Director: Helena Marzo
Copywriter: Mireia Vila
Art Director: Pol Úbeda, Javier Lorés


Tupperware: Steak, Tomato, Strawberry

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“Don’t let your food grow old.”

Advertising School: Sup de Création, Roubaix, France
Creative Director: Hervé Pommier
Art Director / Illustrator: Johann Delval
Copywriter: Charlotte Lahondès


B&B Hotels: Sandwich, Bacon, Eggs, Cheese

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“Bed & Breakfast – Double room starting from 61,00″

Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Volker Schrader
Creative Directors: Diana Sukopp, Mathias Henkel
Art Directors: Anne Henkel, Christian Kuzman
Copywriter: Felix Seiffert
Photographer: Marc Wuchner
Art Buyer: Katja Bonnert
Retouch: Werner Schlaghecken
Craft: Anne Henkel


New Bespoke Furniture: Toy, Glass, Coat

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Advertising Agency: Escala, Porto Alegre, Brazil
Creative Directors: Régis Montagna, Hugo Novaes
Art Director: Jacques Fernandes
Copywriter: Juliano Faerman
Photographer: Celso Chittolina
Retouching: Miagui
Account Managers: Andrea Klemm, Lia Pinheiro
Art Buyer: Pedro Freitas
Media Team: Renata Schenkel, Márcio Marchiori


Notitarde: Tsunami, Concordia, Desert Storm

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Notitarde is a local newspaper that takes pride in it’s certified daily publishing which tops the 82.000 newspapers each day, everyday.

Advertising Agency: Leo Burnett, Caracas, Venezuela
Creative Directors: Ali Armas, Virgilio Flores
Art Directors: René Bustamante, Mariana Ortega
Copywriters: Manuel Fleitas, Andrea Gil
Illustrators: Eduardo Gomes, Ali Armas
Photographer: Rodolfo Benitez


Mc’Cormick Spices: Chicken, Burger, Drumstick

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“Does all your cooking taste the same?”

Advertising School: Bezalel Academy of Arts and Design, Jerusalem, Israel
Creative: Yarden Kot-Gur
Instructor: Sivan Ben-Horin


Amstel Lager: The Boxer

This TV advert for Amstel Lager tells the story of boxer, Thapelo ‘Tick Tock’ Mokoena, and the community that supports him as he learns to take his time and rediscover the joy of boxing, setting him on the path to a glorious comeback.

Advertising Agency: OwenKessel, USA
Executive Creative Director: Donovan Bryan
Creative Director / Copywriter: Mike Cook
Art Director: Martin Sing
Production Company: Velocity Films
Director: Greg Gray
Editor: Ricky Boyd / Deliverance


McDonald’s to bring Ronald back to the fore

Ronald, McDonald’s long-standing mascot who health campaigners want banned for fuelling children’s obesity, is set to make a resurgence in a central role in the fast food chain’s marketing activity.

Hilarious Comic Hero Manatees – Joel Micah Harris Renders Famous Vigilantes as Chubby Sea Creatures (GALLERY)

(TrendHunter.com) The superhero craze has undeniably overtaken western civilization, but no incarnation of Marvel or DC Comics characters will be beloved by me as much as these Joel Micah Harris drawings. Rather than…

Disney Family Portraits – DeviantART User Grodansnagel Illustrates the Kin of Classic Cartoons (GALLERY)

(TrendHunter.com) If you ever wondered what became of Disney characters after the credits rolled, these illustrations by deviantART user Grodansnagel may have your answer. Hailing from Sweden, the young artist has a…

Bajaj Exhaust Fans by Leo Burnett Mumbai

Advertising Agency: Leo Burnett, India
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Art Director: Brijesh Parmar
Photographer: Amol Jadhav
Brand Partner: Sushma Singh
Brand Associate: Adya Thakur

 

 

Broken Compass Tours and Travels

Advertising Agency: Leo Burnett, India
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Art Director: Prasad Patil
Copywriter: Piyush Gupta
Illustrator: Santosh Harmalkar

 

 

 

Slick Sixth-Gen Smartphones – This iPhone 6 Concept Features a Clean Button-Free Face (GALLERY)

(TrendHunter.com) To appreciate this iPhone 6 concept is to acknowledge that there really isn’t much point in incorporating a button on the front face of the popular mobile phone. Such a feature robs the…

Baldwin&, Mono Take Top Honors at 2012 Ad Age Small Agency Awards


North Carolina-based Baldwin& wins Agency of the Year, while Mono's 'Human Doing' takes Campaign of the Year.