Abercrombie & Fitch hit the top of the chart this week after a video featuring their “hottest guys’ lip-syncing ‘Call Me Maybe’ by Carly-Rae Jepson was shared nearly half a million times.
Abercrombie & Fitch hit the top of the chart this week after a video featuring their ‘hottest guys’ lip-syncing ‘Call Me Maybe’ by Carly-Rae Jepson was shared nearly half a million times.
MINI challenged DDB PARIS to find a smart way to drive more people to the MINI Stores in Paris for them to book a test drive. However, opening a new store in Paris is extremely costly, thus MINI had only 3 stores where people could experience the cars. We realized that the only thing you need to sell a MINI is a MINI itself, so we came up with a fun execution that literally transforms MINIs into… MINI Stores. We created custom signage and transformed the MINI cars into actual stores, complete with a salesman, brochures and opening hours. People could “come in” the stores and take them for a ride, directly experiencing the best part about MINI – the car itself. We opened 10 new stores (first in Paris and now to be deployed all over France) multiplying the access points to the MINI brand and the number of test drives. Additionally, wherever we parked a MINI Store, we immediately branded the location as a MINI location – all for the price of a parking ticket. For those who really wanted to, the MINI stores were for sale themselves. As a result, we changed the way a store should look like and added another piece to the MINI universe, creating more buying opportunities and a whole new business model that only MINI can propose.
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé?
Copywriter / Art Director: Alexander Kalchev?
Managing Director: Vincent Leorat?
Account Director: Florent Depoisier?
Account Executive: Paul Royer?
Agency Producer: Christine Bouffort?
Director of Partnerships: Guillaume Cossou?
Production company: Standard Films?
Director: Clemens Purner?
Producer: Capucine Charbonnier?
Merlin Inkley, Channel 4’s head of airtime management, is leaving the broadcaster after 20 years.
Nous sommes fiers de vous présenter aujourd’hui l’Issue 07 du programme hebdomadaire Fubiz TV. Au sommaire cette semaine, nous avons sélectionné le meilleur de l’actualité et nous avons rencontrer Orelsan et le réalisateur David Tomaszewski pour une interview exclusive.
Google has launched the mobile version of its Chrome browser for the iPad and iPhone at its developers conference in California.
BlackBerry maker Research in Motion (RIM) is to axe 5,000 jobs from its global workforce as it reveals a further delay of the launch of its next generation of smartphones.
Unruly, the UK-based social video promotion and distribution specialist, has launched a “social video lab”, which its claims will be a boon to brands and agencies.
BlackBerry maker Research in Motion (RIM) is to axe 5,000 jobs from its global workforce as it reveals a further delay of the launch of its next generation of smartphones.
Morrisons and Waitrose are the supermarkets that boast the largest proportion of “grocery groupies”, according to research from media agency Starcom MediaVest Group (SMG).
Under Armour, the sports apparel brand, has unveiled details of its multi-platform partnership tie-up with MTV.
(TrendHunter.com) Effortlessly elegant, model Frida Gustavsson embraces her ladylike persona in the Vogue Japan August 2012 editorial without compromising her youthful energy. Shot in studio against simple white,…
(TrendHunter.com) Spanish artist and photographer Chema Madoz continues to break down the boundaries of reality when it comes to his photographic works of art. Expanding on his previous impressive oeuvre, he once…
(TrendHunter.com) Some people unfairly believe that those who have lung cancer deserve to get it, and now the agency Laughlin Constable, together with the Lung Cancer Alliance, is sending out the message that “…
(TrendHunter.com) As striking as any of the other photoshoots inspired by mermaids has been, the Haute Living ‘Le Petite Sirene’ editorial has a softness about it that is more romantic than mythical. The…
(TrendHunter.com) With the London 2012 Summer Olympics just around the corner, fashion editors and photographers are stepping up their game with a slew of athletic-inspired photoshoots, the latest being the Harper’…
Agencies and marketers looking for the perfect YouTube star to appear in a viral video, your job just got easier.
(TrendHunter.com) The Harper’s Bazaar Mexico July 2012 editorial is mystical for many reasons. First of all, it is shot in Vietnam at an exotic location known as the Fairy Stream in Mui Ne. Effectively setting the…
Cultural icon Barry Becher, one of two "Ginsu Guys" behind the cutlery that helped create direct-response TV as a business, has died at 71.
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