Bauer’s Heat to produce ‘dual viewing’ shows for Channel 4

Channel 4 has signed a partnership with Bauer Media that involves Heat magazine editor Lucie Cave hosting special online shows for viewers tuning in to Channel 4 shows, including ‘Hollyoaks’, on TV.

Bauer ‘s Heat to produce ‘dual viewing’ shows for Channel 4

Channel 4 has signed a partnership with Bauer Media that involves Heat magazine editor Lucie Cave hosting special online shows for viewers tuning in to Channel 4 shows, including ‘Hollyoaks’, on TV.

Pilsner Beer: General Vladimir, Joseph From Pilsen

“Neverending story.”

Advertising Agency: DDB, Warsaw, Poland
Chief Creative Officer: Marcin Mroszczak
Creative Director: Zuzanna Duchniewska, Maciej Waligora
Copywriter: Katarzyna Dudek
Art Director: Maksym Matuszewski
Photographer: Andrzej Dragan
Art Buyer: Magdalena Dobiszewska-Sobczak
Account Supervisor: Anna Polka
Advertiser’s Supervisor: Piotr Wronski
Account Manager: Anna Polka


Land Rover Defender: Night Eyes

bush baby

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Advertising Agency: Y&R, South Africa, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Art Director: Jac Sun
Copywriter: Layla Leiman
Retoucher: Rob Frew
Account manager: Jerome Styer


Big Foote Music & Sound: Hurricane, Car Explosion, Tsunami

hurricane

car explosion

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Advertising Agency: Neogama BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Creative Director: Márcio Ribas
Art Director: Daniel Poletto
Copywriter: Rodrigo Senra
Agency Producer: Mariah Bayeux
Retoucher: Fábio Queiroz
Illustrator: Caetano Silva


Glad Forceflex: Dumped Lover, First-time Cook, Wild Birthday Bash, Cat Vs Dog

dumped lover

first time cook

wild birthday bash

cat vs dog

Advertising Agency: DDB, Dubai, UAE
Art Directors: Jithesh Narayanan, Bosky Cherin
Creative Director / Art Director: Makarand Patil
Creative Director / Copywriter: Kartik Aiyar
Associate Creative Director / Art Director: sabina mustafa
Illustrators: Sanu Raju, Bosky Cherin, Aneesh Kumaran, Raghavan Kuniyil, Makarand Patil, Jithesh Narayanan
Accounts: Arpan Roychowdhury, Ruchdi Aragi


Tetley reduces Tea Folk role in summer campaign

Tetley’s Tea Folk characters are set to take a back seat in the brand’s forthcoming ads, as part of a fresh approach that will introduce the strap-line, “Make time. Make Tetley”.

Ben & Jerry’s urges brands to follow ‘values-led’ approach

Ben & Jerry’s co-founder Jerry Greenfield has criticised brand owners for focusing on profit above the ‘common good’.

Innocent tops the Social Brands 100

Innocent has been named the most ‘social’ brand in the latest Social Brands 100 ranking of consumer brands and their use of social media, beating Starbucks into second place.

Tetley campaign ‘evolution’ sees Tea Folk role reduced

Tetley’s ‘Tea Folk’ ad characters are set to take a back seat in the brand’s forthcoming ads, as part of a fresh approach that will introduce the strap-line ‘Make time. Make Tetley’.

Lottery promotes ‘genuine’ Olympic contribution through ad push

The National Lottery is repositioning itself as a “genuine supporter” of London 2012 and is rolling out an ad campaign to highlight the £2.2bn it has contributed to the Games.

Kellogg boss departs as food giant kicks off global rebrand

Kellogg has parted company with its European president Stephen Twaddell as it embarks on a global rebranding billed as the “most significant update” of its corporate identity in the company’s history.

Media360: MediaVest’s Steve Parker on the importance of strategic insights and data

The roles of traditional planning and buying agencies in the 21st century are being increasingly redefined around strategic insights and data management, two topics underlined by Steve Parker, managing director of MediaVest at Media360 this month.

Modified Benches

L’artiste danois Jeppe Hein a installé à la place de bancs traditionnels des bancs au design entièrement modifié, créant ainsi de nouvelles interactions avec les personnes assises. Une excellent idée pensée à l’occasion de la triennale de Beaufort04 à découvrir dans la suite de l’article.


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100 Delicate Cut-Out Creations – From Laser-Cut Leather Pants to Artful Slotted Spoons (CLUSTER)

(TrendHunter.com) These intricate cut-out creations are full of pint-sized features and diligent craftsmanship. It is necessary to get up close and personal with these works to appreciate their delicate, detailed…

Pandora’s New Data Not Turning Heads


Pandora has inked a deal with Triton Digital to report measurement metrics such as average-quarter-hour and cumulative audience for Pandora.

Saturated Bathtub Photoshoots – ‘Splash Out’ by Steve Marais is Soaking Wet (GALLERY)

(TrendHunter.com) The bathtub might be a strange and unorthodox backdrop for a photoshoot, but it certainly works for ‘Splash Out’ by Steve Marais. In fact, since it was put together to promote Gaschette‘…

Burberry boosts digital approach with interactive campaign

Burberry is to embrace ‘”fast fashion” by allowing consumers to buy items from its next collection online and in-store ahead of traditional drop dates.

Burberry boosts ‘fast fashion’ approach with Jubilee campaign

Burberry is to embrace ‘fast fashion’ by allowing consumers to buy items from its next collection online and in-store a season ahead of traditional drop dates.

Vodafone: Like An Inch Away

vodafone

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Group Creative Directors: Kainaz Karmakar, Harshad Rajadhyaksha
Art Director: Vishakha Modak
Copywriter: Kainaz Karmakar
Illustrator: Vishakha Modak