Bing steps up challenge to Google with new ‘social search’ feature

Microsoft is rolling out an update to Bing that brings in results from users’ Facebook, Twitter and LinkedIn data, in a bid to challenge Google’s new social search service.

HIV clinic and Stephen Fry crowdsource video campaign

HIV and sexual health clinic, 56 Dean Street, and actor Stephen Fry are crowdsourcing an ad campaign to raise awareness of the life-threatening disease.

Haymarket Network relaunches Jaguar Magazine iPad app

Haymarket Network, the customer division of Haymarket Media Group, has launched a new version of the iPad app for Jaguar Magazine, featuring more exclusive images, information and video about the car marque.

Runnersworld.co.uk hits ad revenue record

Hearst-Rodale UK notched up a record month for ad revenue on runnersworld.co.uk due to April’s London Marathon, with campaigns from Asics, Fedex, Lucozade and Garmin helping to boost figures by 22% year-on-year.

Zoopla acquires dotcom Upmystreet.com to boost traffic

Zoopla, the online property portal, has acquired Upmystreet.com, one of the original local information sites from the dotcom goldrush era, for an undisclosed sum.

Smooth Radio to launch ‘Feed Your Soul’ campaign

Smooth Radio, the GMG Radio station, is set to launch a targeted marketing campaign to promote the “emotional lift” music can provide, on Monday (14 May).

Time shocks readers with breastfeeding image

Time magazine is pulling no punches with its unsettling cover of a 26-year old mother, Jamie Lynne Grumet, breastfeeding her almost four year old son this week.

100 Unconventional Lodgings – From Secret Agent Chambers to Deep Sea Vacation Dwellings (CLUSTER)

(TrendHunter.com) If you, like many people before you who have created these unconventional lodgings, are looking for more than a standardized hotel room with a predictable and traditional experience, you’re in…

Idea Transplant? / Transplantation d’idée créative?

ticket2009

Click here to view the embedded video.

THE ORIGINAL?
Hospital de clinicas : Transplants – 2009
“61,702. This could be your number if you needed
an organ transplant”.
Source : I Believe in Adv, CCSP, Adsoftheworld
Agency : RMG Connect Curitiba (Brazil)
LESS ORIGINAL
Santa Casa de Misericórdia : Organ Donation – 2012
“That would be your position if you were in line
waiting to receive an organ”
Source : Adsoftheworld
Agency : Young & Rubicam (Brazil)

5158 Miles

Une initiative de Jorge Gonzalez et de sa compagne qui ont décidé de partir à travers les USA avec leur Canon 7D à la main, afin de découvrir des paysages magnifiques. Ce voyage de 5158.3 miles à travers près de 17 états est à découvrir en vidéo.



5158-miles3

5158-miles2




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Louie Louie Record Store: We got the music

“It turned out better for us. We got the music.”

Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Erick Rosa
Creative Director: Luciana Cani
Art Director: Fábio Cristo
Copywriter: Pedro Ribeiro
Account Director: Tiago Reis
Account Executive: Beatriz Rebelo
Illustrator: Fábio Cristo, Fábio Galindro
Typographer: Fábio Cristo
Art Assistant: Douglas Cardoso
Client Responsible: Jorge Dias


NYT Battle: Real Life Game

Advertising Agency: 358, Helsinki, Finland
Creative Director: Ale Lauraéus
Art Director: Ale Lauraéus
Copywriter: Valtteri Väkevä
Graphic designer: Mark Nurmi, Pol Solsona
Agency producer: Petra Yli-Hemminki, Roosa Rudkiewitch
Client team director: Robert From
Strategist: Robert From, Milla Kokko
Photographer: Riku Pihlanto, Pekka Mustonen
Production company: Tres Papricas
Director: Tuukka Lappalainen
Clients: Caroline Lilius, Terhi Vaalavuo, Sari Jussila, Taru Peso, Mari Muukari


Turner Media Innovations appoints Ian Davis as business development director

Turner Media Innovations, the ad sales arm of Turner Broadcasting, has appointed Ian Davis, formerly managing director of Optimal Media Sales, to the new role of business development director.

Purina: Daiary Cooler

“Your dairy cool off from inside out.”

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Director: Stefania Siani, Federico Pepe
Deputy Creative Director: Valentina Amenta, Davide Fiori
Art Director: Valerio Mangiafico
Copywriter: Matteo Maggiore
Photographer: Francesco Van Straten


Marketing spend to increase in 2012, indicates survey

A new survey of marketers shows the majority are likely to keep marketing spend level across all channels or increase it during 2012, agency intermediary FindGood claims.

Pepsi launches ‘crowd surfing’ football game for Xbox Live

Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its recent ‘crowd surfing’ football ad, which is the first of its kind for the gaming and entertainment service.

Expedia’s senior marketing director joins Media360 client panel

Andrew Warner, senior marketing director at Expedia, has joined the client panel that is taking place at Media360 on Thursday 17 May in the Hilton at T5.

Fit Buns High Protein: Bread

We got into cooperation with bakery that supplies bread to neighborhood stores. Together we created FIT BUNS — a branded healthy buns with coupon for a free visit to fitness center inside the box.

Results:

2996 packs of buns sold the first month.
658 people came for a trial session, 217 purchased membership cards.
That increased the number of fitness centre clients by 25%.
FIT BUNS sales generated 115% return on investments.

Advertising Agency: MEX, Ukraine
Creative Director: Yegor Kharkoff, Ivan Tsupka
Art Director: Andrey Dashkevich
Senior designer: Julia Bakhtina
Account manager: Artem Karan
New Business Manager: Anastasia Vasilikhina


Koolfoam Mattress: Lullaby Granny, Lullaby Baby, Lullaby Fatman

granny_2

baby_2

fatman

“Soft mattresses for sound sleep.”

Advertising Agency: Rediffusion Y&R, Mumbai, India
Creative Directors: Anisha Sarin, Sanket Pathare
Art Director / Copywriter: Prasad Jindam
Illustrator: Nishikant Palande


Toyota: Hatchback, Sedan, Pickup

yaris

corolla

hilux_0

“Non original part.”

Advertising Agency: Artwork, Lima, Perú
Creative Directors: Joe Gusukuma, Oscar Takahashi
Art Director: Oscar Takahashi
Copywriters: Joe Gusukuma, Gustavo Makino
Illustrator: Frank Delgado
Account Director: Nao Akamine
Designers: Luis Leon, Jussy Montero