Manchester City has the potential to double its sponsorship earnings over the next five years thanks to winning the Premier League title, according to sport sponsorship experts.
Flybe has launched a humorous campaign to set it apart from rival low-cost airlines.
DDB UK has created an emotional new campaign for the Volkswagen Polo, focusing on a father’s protectiveness towards his daughter, in a departure from its previous racy tango dancing ad.
"We want users to watch more and click less," said Cristos Goodrow, YouTube's director of engineering. "This is better for users because it takes less clicking to get to the video you want to watch."
News International’s commercial chief has hailed the first 10 weeks of The Sun on Sunday as a “success story with both readers and advertisers”, despite continued falls in copy sales.
Deloitte, the professional services company, has launched a new practice called Deloitte Digital, which it claims combines “the best aspects of a small creative agency” with its existing consultancy and strategy services.
Erskine, the charity that cares for ex-servicemen and women in Scotland, has awarded its media planning and buying account to MediaCom Edinburgh after a competitive pitch.
Resident Evil 6, the upcoming video game release from Capcom, has signed a partnership with Channel 5 to sponsor zombie series ‘The Walking Dead’ as part of its launch marketing activity.
Publicis has acquired Beijing-based marketing company Longtuo, as it looks to enhance its presence in the Chinese market.
Publicis has acquired Beijing-based marketing company Longtuo, as it looks to enhance its presence in the Chinese market.
BlackBerry has launched a multi-million pound global campaign pushing its smartphones and tablets with creative celebrating ‘people of action’.
Ashleigh Butler and her dog Pudsey’s victory in the ‘Britain’s Got Talent’ final on ITV1 on Saturday night helped the show to a peak audience of 13.8 million viewers, more than twice the peak of ‘The Voice’ on BBC One.
Office equipment brand Brother is sponsoring Channel 4’s ‘inspirational’ programmes including ‘Secret Millionaire’, ‘Undercover Boss UK’ and new show ‘Bank of Dave’ in a deal brokered by Carat.
Tesco is reprising its Clubcard Exchange voucher activity as the battle over voucher promotions in the supermarket sector intensifies.
Yahoo’s chief executive Scott Thompson has resigned from his post amid rumours of health concerns, ending a turbulent five months at the helm that have been dogged by accusations he embellished his credentials for the role.
Yahoo’s chief executive Scott Thompson has resigned from his post, amid accusations that he added a false computer science degree to his CV.
A Thai food company is gearing up for a £2.5bn acquisition of Birds Eye, the maker of Birds Eye fish fingers.
Advertising Agency: DDB, Dubai, United Arab Emirates
Advertising Agency: DDB Tribal, Dusseldorf, Germany
Creative Director: Makarand Patil, Kartik Aiyar
Art Director: Makarand Patil, Kapil Mayekar
Copywriter: Kartik Aiyar, Kapil Mayekar
Business Director: Gabriele Engler
Retoucher: Sanu Raju
Photographer: Hisham Bouini
Account Manager: Maren Otto
Advertising Agency: Piko, Moldova
Art Director: Eugen Catruc, Constantin Sarcov
“There is no sex in heaven.
Stay alive. Use a condom.”
Advertising Agency: Loducca, São Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Director: André Faria, Cássio Moron
Art Director: Cássio Moron
Copywriter: André Faria
Illustrator: André Maciel
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