Nike is focusing on the new generation of football players in its ‘My Time is Now’ campaign, which stars Santos FC’s Neymar and Bayern Munich’s Franck Ribery.
Advertising Agency: M&C Saatchi, Sydney, Australia
Advertising Agency: M&C Saatchi, Geneva, Switzerland
Executive Creative Director: Ben Welsh
Creative Director: Olivier Girard, Graham Johnson, Oliver Devaris
Art Director: Graham Johnson
Copywriter: Oliver Devaris
Planner: Pippa Kulmar
Account Director: Miki Richardson
Photographer: Steve York
Art Buyer: Ben Nash
Subway UK’s Facebook page has overtaken McDonald’s equivalent in terms of fans, making it the most popular UK fast food page.
Unrecyclable plastics will turn black when scanned through X-ray. Based on this theory, Mitsubishi Electric has developed a scanning technology which makes it possible to blacken and withdraw only unrecyclable plastics from the pile instantly. It was Mitsubishi Electric’s opportunity to endorse its eco-friendly image by proposing to the consumers the technology. However, just by describing the technology concisely in the ad did not seem to move consumers’ heart. Thus we came up with a revolutionary newspaper ad, ”The TRANSCENDENT TRANSLUCENCY AD” for consumers to ”experience” and intuitively understand the value of the technology. This ad redefined the flimsiness of newspaper material as a fabulous tool to provide a solution to the client’s communication challenge and to the newspaper, a traditional mass media, as well.
“Can you tell which of these plastics are unrecyclable?
Unrecyclable plastics will turn black when scanned through X-ray.
We invented a revolutionary technology that exploits this nature of
unrecyclable plastics.”
Advertising Agency: Dentsu, Tokyo, Japan
Creative Director: Yoji Sakamoto
Art Director: Takayuki Murano
Copywriter: Kosuke Wakasugi
Photographer: Kazunari Koyama
Executive Creative Director: Yoshihisa Suzuki
Producer: Haruhiko Ishikawa
Designer: Kazuya Goto
Advertising Agency: CG Works, Greece
Creative Director: Alessio Criscuoli
Art Director / Copywriter: Alessio Criscuoli
Post production: Tereza Ferentinou
Photographer: Vassilis Michail
Illustrator: George Kazakos
“Some of them just stick.
Show us yours and we’ll show you ours.
Tuesday, 15th of May,
Calea Serban Voda 133, after 8pm.”
Advertising Agency: Centrade, Saatchi & Saatchi, Romania
Creative Director: Johan Ohlson
Art Director: Bogdan Vintila
Copywriter: Andrei Nica
Senior Account Manager: Ioana Hurdubelea
Sr. Account Executive: Madalina Floria
Account Executive: Cristina Alexandru
Prepress Manager: Dan Butoi
Corporate Communication Manager: Corina Pisc
(TrendHunter.com) While the color scheme and fashion choices featured throughout the Fashion Gone Rogue ‘In The Pink’ online editorial may be rather girly, the emotions are decidedly not. Instead, they…
(TrendHunter.com) Those who are familiar with Tati Ferrigno will be surprised to see these simplistic drawings in comparison to her usual kickass paintings, but it’s obvious the talented artist is branching out…
Sabeena Karnik is a Graphic Designer from Mumbai. She is a freelancer specializing in paper typography and has developed her own style in 3D sculpturing using paper. Her recent works include a typography campaign for Tanishq jewellery and a title design for a short documentary for The American Cancer Society. She teaches painting, calligraphy and sells art in her free time.
Why are you a Graphic Designer?
Right since I can remember, art was chasing me. I always had a pencil in hand and colors were in plenty. I would be doodling all the time, even the walls of my house were not spared. So taking up art as a career was a very natural instinct. It was a hard choice to make between applied art and fine art. But I can never make something just to keep myself happy, I think that is what fine art is all about. For me creating something has to be for others be it a product, the way it looks, the way it is presented. That is basically the work of a graphic designer. Hence it had to be applied art. I do a lot of paintings too, but its again an idea that I am presenting and working around.
Did you attend school for fine art or design?
Yes, I graduated from Sophia Polytechnic Institute of Art and Design in Mumbai, with a typography major.
You have a distinct style of Typographic expression. How did you develop this style?
Its been a fascination ever since I was a kid. I used to cut out and collect alphabets that looked unique. I loved letters so much that I started drawing them out and developing my own style. Thats when I got immersed in Calligraphy too. In the meantime paper brought the sculpturor out in me. Paper has the most magnificent ability to turn into anything with the right technique and application. Each fold, bend and curve can be interpreted differently. It has so much of depth.
In a way now, I am combining the three, paper, typography and calligraphy. Typography being the skeleton while the inner detailing being calligraphy, just done all with paper. The photography is an integral part of my work. The end product has to be captured in the right kind of light, which can give multiple views to the viewer and thereby alter what is being conveyed.
Were there any particular role models for you when you grew up?
I haven’t had any one particular role model. Places and people in general have always fascinated me. My travels to Africa as a child have helped to find my own perspective as an artist. Stories I came across in people, nature, artworks I have seen have played a major role in bringing out the artist in me.
Who was the most influential personality on your career in graphic design?
Achyut Palav under whom I learnt calligraphy has been very influential. Im also inspired by Jen Stark a young paper sculpturer, her works defy the force of gravity.
When did you start freelancing?
I started Freelancing in 2008. I did a lot of logo and corporate identity independently, lived in Africa for a few years and worked for design houses, made paper products for an NGO, did paintings for an art store. Freelancing happened out of choice. It gives a me time and opportunities to discover my own potential everyday through the assignments I get. Over the last one year the focus has shifted to typography purely. The paper typography project that started as personal work, has now garnered so much interest by public and designers from all over the world, it made me take my capability of it more seriously, and to develop it further.
Was there any time when you wanted to quit graphic design?
I have taken breaks but never felt like quitting.
Are many advertising agencies hiring graphic designers/typographers? Do you work more with agencies or publishers?
Yes agencies are hiring designers with special skills all the time. There is always a demand for fresh new work and ideas that are out of the box. Your work has to be seen by the right people at the right time.
Unfortunately, type design is not given the importance it deserves in India.
I have worked with agencies, a tv producer and at the moment with a publisher too for a book cover design.
Do you have clients who give you steady work or do you advertise for new clients often?
Steady work is constant and clients change constantly too. The best way to advertise yourself to the world is to showcase all your creative work and keep updating your skills.
Any other Indian graphic designers who you admire?
I admire the work of Raja Sandhu. He is based in Canada. Strong typography, simple and stylish work.
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
I would advice aspiring creative professionals to not forget to draw. The computer is a tool. Find your own calling and pursue that. Do not hesitate to be different. Have the best work from your portfolio in design sites and promote your work in the right way. Keep looking for inspiration and keep sketching. The pencil is mightier than anything else. Also, I will add, designing and art isn’t everything. Travel, read, meet people, broaden and expand Syour horizon.
Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
Clients have a very big budget to advertise their brand. To an extent it depends on the brand also.
And if that involves good design so be it. The agency gets the better of it and a small part of it goes to the designer thats been hired. Like I said earlier, very few campaigns in India involve good illustration and type design. The trend is slowly changing.
Who would you like to take out for dinner?
Leonardo Da Vinci. We would need an interpreter though.
Jeff Nishinaka. He is the most brilliant Japanese paper sculpturer.
What’s on your iPod?
From western Classical to pop, Bach to Backstreet Boys
Mac or PC?
Neither at the moment
But a mac as a laptop and PC as desktop.
Sabeena’s work can be found here.
(TrendHunter.com) Most people enjoy a good drink or two now and then, but all too often, the pain of the morning after hangover trumps all the fun of the night previous. Never fear, liquor enthusiasts, for…
Advertising Agency: Ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues, Fuku
Copywriters: Charles Faria, Daguito Rodrigues
Agency Producers: Silvia Moreli, Thaysa Mamed
Sound Studio: S de Samba
Artistic personalities see the world from a different angle. For them simple, everyday objects have fantastic meanings. This way of thinking is useful for creative process. Vilnius College of Design teaches not only theory and craft but also how to expand your imagination. That‘s why we say that this College provides you with fantasy development studies.
Advertising Agency: Astos Dizainas McCann Erickson Vilnius, Lithuania
Creative Directors: Simonas Tarvydas, Jonas Valatkevicius
Art Director: Ignas Kozlovas
Copywriter: Kotryna Sokolovaite
Designer: Ignas Kozlovas
Advertising Agency: McCann, Lima, Perú
Creative Director: Mauricio Fernández-Maldonado
Head of Art: Giovanni Macco
Art Directors: Luis Beltrán, Maritza Mercado
Copywriter: Christopher Barrón
Agency Producer: Jacky Salhuana
3D production: Magma Creations
Advertising Agency: Draftfcb, Caracas, Venezuela
Creative Director: Exequiel Rodríguez
Art Director: Nairobi López
Copywriter: Exequiel Rodríguez
Producer: Ciano González
The most intense colors are those we can remember, such as the red of a clown´s nose, the yellow of a rubber duckie, the pink of cotton Candy or the green of a swamp monster.Well, Clorox for Colors keep colors in that way.
“Clorox for colors. Keep colors the way you remember them.”
Advertising Agency: DDB, Colombia
Executive Creative Director: Rodrigo Dávila
Creative Directors: Juan Carlos Palma, Juan Carlos Espitia
Copywriters: Santiago Cuesta, Alberto Triana, Julián Urrego
Art Directors: Gustavo Zapata, Maria Paula Camacho, Humberto Franco, Wladimir Sánchez
Illustrator: Gustavo Zapata
Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luís Silva Dias
Art Directors: Filipa Pinto, Ricardo Silveira
Copywriter: Viton Araújo
Photographers: Paulo Andrade, Jarbas Teixeira Alves
Producer: Manuela Fonseca
Art buyer: Paula Gomes
Account supervisor: Carlos Baptista
The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national press sector to advertisers since 2003, has re-launched today as Newsworks, a move said to recognise that “the old language of press or paper doesn’t fit any more”.
(TrendHunter.com) These Melodie Monrose editorials capture the rise of this Martinique-born supermodel. Monrose has recently entered the foray of the fashion industry. Officially discovered in 2010, she has since…
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