Hasta La Creative!

It’s a nice attempt, but it won’t have any impact. Kuddos to JWT, Tunisia for trying though. All the advertising in the world wouldn’t be able to convince the general populace to take a stance against getting quality content for nothing.

It also doesn’t help that they use established, big-wig names. Sure, there’s recognition, but who could feel bad for Nintendo, Scorsese or Elton John? They’ve made a fuckload of money already, they’re rich, and will continue to be so regardless of piracy. Those really being hurt are those just now entering the entertainment industry, especially music wise. Most musical artists get fuckall for their work and make most of their profits from merch and ticket sales.

These industries need to accept that piracy will continue to thrive and that if they want to keep making money they need to offer the consumer more incentive to give it. The oldest of these industries is only about 90 years old. That’s a pretty good run if you ask me, but inevitably times change, the market changes, and as a result, your approach needs to change as well.

As part of Pepsi “Refresh your world” project, we asked 20 young Czech artists to “refresh” the famous “Slavic Epopee” by Alfons Mucha. Artists interpreted the original paintings to reflect different issues facing young people today.

Advertising Agency: Mark BBDO, Prague, Czech Republic
Creative Director: Sndrej Stuk
Art Directors: Ales Kolaja, Lubos Vacke
Copywriters: Jan Holecek, Iva Macku
Digital: Martin Kermes / 2fresh
Account Director: Mirka Korbelova
Account Manager: Sarka Sudova
Production: Jan Soupa, Savage
Executive producer: Jan Daczicky
Producer: Michaela Berkova
Director: Daniel Bird

Advertising Agency: Grey, Tokyo, Japan
Chief Creative Officer: Kanji Miyagawa
Creative Director: Koichi Hosoya
Art Director: Daisuke Suzuki
Producer: Yuta Sato
Production company: Amana
Assistant Producer: Katsuro Okunuki
Retoucher: Kazuyo Ohi
Designer: Daisuke Suzuki

(TrendHunter.com) Tumblr is renowned for distracting people when they’re in dire need of extra time to meet deadlines and this ‘Text From Dog’ Tumblr is no different. But if you only have time for one…

(TrendHunter.com) The Delaostia FW 2012 campaign explodes with rebellious energy and evokes an overwhelming longing to party. The shoot is lensed by photographer Nacho Ricci, who outlines chaotic compositions of…

The target youth fall in to the Sec B category. These are deep-rooted young Indians, slowly exposed to the world through the internet and are anxious to make their mark. They are passionately daring to achieve and feel anything is possible and it is this angst to get there somehow, that takes on a darker tone.

Advertising Agency: Bronze Communications, Bangalore, India
Creative Directors: Mandappa K. C, Suresh
Art Director: Jeba
Copywriter: Mandappa K C
Stylist: Uday
Photographer: Arun Natrajan
Business Head: Sujit Sarkar
Agency Head: Suresh

(TrendHunter.com) “Pass me the screwdriver please,” may now have two possible connotations: manual labor and transportation (thanks to the invention of the Rennholz). German for “Racing Wood,”…

(TrendHunter.com) The Chances of Dying Infographic breaks down activities and tells you which ones are most likely to kill you and which ones are a safer bet.

Some of the more dangerous sports include hang gliding,…

Dagmar Mussey, a Duesseldorf-based journalist who was Advertising Age's correspondent in Germany for many years, died on March 14. She was 86.

Advertising Agency: Wax, Canada
Creative Director: Joe Hospodarec
Art Director: Brad Connell
Copywriter: Shannon King
Illustrator: Katherine Streete