River Island Asks ‘What’s So Funny A Cucumber?’

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Fashion brand River Island is out with yet another one of its kooky videos featuring their famed voice over guy who speaks to models as they figure out what do do with various props including a sock, a pineapple, a cucumber, a toilet seat, a lollipop and other random items.


Residence Villa Noi

Residence Villa Noi est une résidence unique qui a été séparée dans des logements plus petits pour s’accomoder à la forêt. Située à Phang Nga en Thaïlande, cette sublime structure pensée par Duangrit Bunnag est à découvrir en images dans la suite.



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Sky promotes Stuart Murphy to entertainment role

BSkyB has promoted Stuart Murphy, director of Sky 1HD and director of commissioning, to the new role of director for its Sky entertainment channels.

Improving the RFP: Better Questions Yield Better Results


Marketers: If you want to find your agency "soul mate," you'd better review, and possibly retool, your request for proposal process so as not to turn off the perfect prospect.

How Search Retargeting Can Improve Your Ad Response

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Learn how retargeting and, in particular, search retargeting can help improve your online advertising efforts.


How Did a Big-Government Republican Grab the Nomination?


For many in the GOP, libertarian and law-and-order Republicans alike, Mr. Romney is the only type of Republican that matters: the one that's running.

Barnes & Noble Surges After Microsoft Invests in Nook


A $300M partnership with Microsoft could give the Nook the content and global presence to make it a stronger contender in the tablet wars.

Multi-Era Ladylike Editorials – The Lydia Hearst Harper’s Bazaar Spain Photoshoot is Glamorous (GALLERY)

(TrendHunter.com) The idea of ladylike glamor often changes from year to year and generation to generation, which the Lydia Hearst Harper’s Bazaar Spain cover shoot shows. Although it really only concentrates…

From Social TV to Better TV: Will the ‘Second Screen’ Deliver for Networks, Brands and Users?


Hear from Viggle President Chris Stephenson and others at the Ad Age Social Engagement/Social TV Conference on May 9.

Nighthawk Bicycle

Focus sur le vélo BME X-9 Nighthawk voulant symboliser la nouvelle génération de bicycles. A la fois très léger et tres simple tout en possédant un design sobre et futuriste, cet objet pensé par Brano Meres totalement noir se dévoile dans la suite de l’article.



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Amnesty International: The Bigger Game

“The Bigger Game” is a one time ambient surprise in Battlefield 3. Download an update on Children’s day. After the first round you start without weapons or armor, and when you eventually get killed you see that you played the previous round as a child. Donate with already connected account for the children in war zones and get your reward.

Advertising School: Miami Ad School, Germany
Art Director: Andreas Schwitter
Copywriter: Philip Hovensjö


MTV: Green Picks Recycle Machine

A poster that transforms your expired cards into brand new guitar picks. It was installed in bars, night clubs and other places in São Paulo, Brazil.

Advertising Agency: Loducca, Sao Paulo, Brazil
Creative Directors: André Faria, Cássio Moron
Chief Creative Officer: Guga Ketzer
Art Director: Alex Adati, Raphael Franzini, Ricardo Alonso
Copywriter: Alex Adati, Raphael Franzini, Ricardo Alonso
Account Services: Sabrina Spinelli, Monica Di Pierro, Silvia Durazzo
Executive Producers: Sid Fernandes, Ana Luisa André
Development: Rui Americano Produções
Client: Helena Bagnoli, Wagner Gorab, Ana Penteado


Goodwill Industries International: Street Masks

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To promote Goodwill as a destination for Halloween costumes, stickers of eyes and hands were placed on various objects to create unique costume ideas. On everything from dumpsters to statues, the “Street Masks” showed that Goodwill is the place to “Be anything this Halloween” or “Go undercover this Halloween”.

“Be anything this Halloween. / Go undercover this Halloween.”

Advertising Agency: RED the Agency, Edmonton, AB, Canada
Creative Directors: Ryan Kelly, Dennis Lenarduzzi
Art Director: Regan Fraser
Copywriters: Sasha Newton, Ryan Kelly


OK Tire: Snow Logo

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“OK Tire. Grip the Road.”

As part of an ongoing effort to promote OK Tire, Canada’s largest independent tire retailer, ‘snow logos’ were strategically placed around the city to show the benefits of OK Tire’s winter tires. Made with a stencil and liquid ice melter system, the snow logos weren’t just imprinted on the snow, they literally gripped down to the road—as any good winter tire would do.

dvertising Agency: RED the Agency, Edmonton, AB, Canada
Creative Directors: Ryan Kelly, Dennis Lenarduzzi
Art Director: Regan Fraser
Copywriter: Sasha Newton


Avelar Machado Antique Bookstore: Mark Twain, Agatha Christie, James Joyce

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“Mark Twain and other classics almost as good as new.”

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias
Art Director: Ana Quina
Copywriter: Viton Araujo
Account Supervisors: Andrea Valenti, Pedro Santos


Esch cafe: Fidel Vs Kennedy, Churchill Vs Hitler, Groucho Vs Clark

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“There’s nothing like a good and long whiff of smoke.”

Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Director / Copywriter: Felipe Rodrigues
Art Director: Felipe Gomes
Illustrator: Estúdio Ícone


Veja for iPad: Fingers Water, Fingers Blood, Fingers Oil

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Advertising Agency: G2 Brasil, São Paulo, Brazil
Executive Creative Director: Carlos Silvério
Creative Director: Cristiane Albano
Art Director: Fernando Farillo
Copywriter: Cristiane Albano
Photographer: Ricardo De Vicq
Account Supervisors: Sérgio Brandão, Eduardo Teixeira, Flavia Mantovanini
Art Buyer: Soraya Borges
Additional credits: Burti


MASP Art School: Van Gogh, Dali, Picasso

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“MASP Art School. Open enrollment.”

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Wilson Mateos, Luciano Lincoln
Art Director: Leonardo Rotundo
Copywriter: Fred Sekkel
Illustrators: Marcos Falcão, 6B Estúdio
Photographer: Ricardo Barcellos
Account Supervisors: Mônica de Carvalho, Andrei Croisfelt, Daniel Malavazzi, Adriana Barreto


Panasonic Microwave: Turkey, Pig, Cow

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“Panasonic Flat Technology. No rotating plate. More internal space.”

Advertising Agency: G2 Brasil, São Paulo, Brazil
Executive Creative Director: Carlos Silvério
Creative Director: Cristiane Albano
Art Director: Manuel Veiga
Copywriter: Felipe Ribeiro
Illustrator: Gelmi Estudio De Arte
Account Supervisors: Sérgio Brandão, Paula Macedo
Art Buyer: Soraya Borges


China: Can You Afford to Ignore the ‘Other Internet?’


Marketing is everywhere you turn in urban areas, surprising, given press depictions of a government-driven and -controlled culture.