Hasta La Creative!

Lápiz created an interactive radio spot for P&G’s Clearblue pregnancy test product, which allows women – those who are eager to become pregnant and those who are not yet prepared to be mothers – the chance to hear their own point of view about pregnancy. It’s not easy to sell a product with such a dual nature; because women have mixed emotions about pregnancy. While some women are looking to become mothers, others aren’t yet prepared. With that in mind, Lápiz designed a radio spot that relates to both types of feelings, simultaneously. On the radio you hear two stories: through the right speaker you hear a woman who wants to get pregnant and through the left speaker you hear one who doesn’t. Based on your current mindset – yearning for pregnancy/not ready – you turn the speaker in your car to only play audio out of the right or left speaker, hearing the message that’s relevant to you. The intuitive campaign allows women to choose their own story, while communicating the benefits of using Clearblue.

Advertising Agency: Lápiz, USA
Chief Creative Officer: Laurence Klinger
Creative Directors: Maria Bernal, Pablo Ferrari
Art Director: Jorge Pomareda
Copywriter: Carlos Bretel
Art Director: Gaston Soto
Copywriter: Omar Sotomayor
Account Director: Elizabeth Papasakelariou
Senior Account Executive: Lucille Gratacos
Agency Producer: Ximena Aguirre
Planning: Ana Maria Matta
Sound Studio: Earhole Studios
Sound Engineer: Beto Santoyo

“Don’t let it sneak up on you.”

Advertising Agency: Draft FCB, Johannesburg, South Africa
Chief Creative Officer: Brett Morris
Executive Creative Director: Gareth Paul
Creative Director: Gareth Paul
Art Director: Brad Stapleton
Copywriter: Melusi Mhlungu
Copywriter: Lawrence Katz
Photographer: Michael Meyersfeld
Illustrator: Ministry of Illusion

The skylines of large cities symbolize progress, growth and urban living. But increasing urbanization comes at a price. Every year more than 130,000 square kilometres of forest worldwide fall victim to it – with dramatic consequences for nature and the environment.

“Urbanization is destroying nature. Stop deforestation!”

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Director: Hans-Juergen Kaemmerer
Art Directors: Hans-Juergen Kaemmerer, Markus Georg, Claudia Boeckler
Copywriters: Benjamin Merkel, John Wilson, Hans-Juergen Kaemmerer
Photographer: Markus Georg

Advertising Agency: McCann Erickson Portugal, Lisbon, Portugal
Creative Director: José Marques
Art Director: Tiago Pinto
Copywriter: Pedro Dias
Account Director: Sónia Correia
Print Producer: Rui da Paz

PUMA strengthened its motorsport presence when the brand joined forces with formula one giant Mercedes AMG. Mercedes’ precision racing, paired with PUMA’s stylish eye, was a match made for the track. The decision to use racing legends Michael Schumacher and Nico Rosberg as ambassadors of the new relationship, showed the world that PUMA was indeed the new pit crew of style for Mercedes AMG.

Advertising Agency: PUMA Internal Creative Agency
Art Director: Jason Woz
Copywriter: Jenni Williamson
Photographers: David Stuart, Mark Teo
Retoucher: Scott Dorman / Smalldog Imageworks

Advertising Agency: ABJ Genius, Seoul, Republic of Korea
Creative Director: NOH Da Hye
Art Directors: SON So Hyun, SON Sang MIn
Copywriter: Jung Kyu (RHYS)LIM
Planner: Jung Kyu (RHYS)LIM
Illustrator: SON So Hyun

Advertising Agency: The Richards Group, Dallas, USA
Creative Directors: Dennis Walker, Ron Henderson
Art Director: Kiran Koshy
Copywriter: Sue Batterton
Photographer: Liz Von Hoene

Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York.

(TrendHunter.com) The Elegance Netherlands May 2012 editorial takes the 50s fashion fad and livens it up even more through a saturated photoshoot that plays on the model’s expressions of giddiness and glamor….

WPP’s chief Sir Martin Sorrell talks about the logic of partnering with an IT company, his desire for “horizontality” and his mixed feelings about Google, Facebook and Twitter.