The Royal Bank of Scotland Group has consolidated its digital creative account for NatWest and its main consumer banking brands into its above-the-line agency, M&C Saatchi.
LV=, the insurance brand, is holding a review of its digital marketing account, currently held by Harvest Digital.
Hertz is reviewing its estimated £10 million pan-European media planning and buying account.
(TrendHunter.com) These strange seating arrangements are entirely bizarre, and are moreover currently paving the way for new architectural breakthroughs. Whether at home or in public spaces, visionaries are opting…
(TrendHunter.com) Birthday parties, new years and annual holidays all necessitate social affairs. Confectionery bakers and event planners have found ways to add even more punch to the gatherings, brandishing…
(TrendHunter.com) For those looking for street-savvy eyewear, this collection of hipster frames offers plenty of great styles to choose from. The looks range from suave summer shades to geek-chic glasses and they all…
(TrendHunter.com) The ‘Stilubung’ Vogue Germany editorial is the perfect way to ring in the hotter months. Starring supermodel Lindsey Wixson, this striking seasonal shoot is a part of the magazine’…
By Terence. Terry is a dear friend and runs a creative hotshop somehere in the Himalayas!
HEY SEXY !
Dear Lech,
I’m not talking Polish and you don’t need your x-ray goggles to read this. Down boy. Sit. Play dead if you want but the truth is here to stay. In fact, by the time we’re done here you’ll be wearing it like the coarse leather collar you should have been born with.
Casting is anything but serious business as long as the industry is amply populated with simians. It doesn’t matter who you may be on the corporate stratosphere or how high or low in the echelons you dangle. If you harbour so much as half a non-professional attitude towards the ‘faces’ you work with, you’re just plain shrink-worthy. The couch, and let me introduce you to this one, is all yours. So what’s your Freudian alibi – infantile amnesia?
Somewhere down the dank corridors of your libidinous imagination, I may be just a face but here’s where the cookie crumbles. I am more than what I am. I am who I am. Think about it (oops I used the T word). Let the facts sink in. Way past the stupefaction. Way past the bottled testosterone. Despite what you may be given to think by the numbers you’ve scored so far, I am not an anatomical prospect itching for a lifetime of touchy-feely. I am an intrinsic part of the marketing and advertising process. I am just as much a part of your bottom line as your brand identity. I am more than just the speck of beauty on the periphery of your warped personal agenda. I bring brands to life. I speak for them. I emote for them. For certain slices in time, I actually become them. I am all your logo can’t do. I am what your graphics can’t touch. I am what your headlines and body copy can’t sum up. I am as memorable as your most hummable jingles and at times, far more meaningful. I am capable of doing more to brand personality than all your best laid brand plans can. Not affording me the respect I fundamentally deserve is why your profession is ranked one measly notch below the infamous other. Grope with that.
But as you do, look at the bright side of things too. You’re not a solo statistic in a limpid pool of wannabes. What’s the collective noun for MCP? Isn’t it absolutely thrilling to know you actually own it? And if you thought there’s safety in numbers, you’ve just met the piper.
Over and ouch.
Regards,
The Model.
ps. don’t blame it on the headline.
(TrendHunter.com) Valentino Fiadini snaps some stunning shots of deceptive LEGO rooms. They are deceptive because although the rooms look like they can fit a human body or two, in reality a person would have trouble…
(TrendHunter.com) If there was ever a wall that was just begging to be licked, it would be one that was artistically transformed by Shelley Miller. Forget about the Jaffa Cakes lickable wallpaper, Shelley Miller’…
Porque esperar até o lançamento do próximo “Call of Duty” para saber quais os novos armamentos que serão usados?
Um canal de vídeos do YouTube chamando “FPS Russia”, apresentou um spoiler do que poderemos ver na próxima franquia que será anunciada no começo de maio durante os Playoffs da NBA.
Já acompanho os caras a algum tempo e os testes que eles fazem com armas são insanos.
Nesse vídeo eles apresentam uma novo protótipo ainda sem nome oficial que eles apelidaram carinhosamente de Sharlene.
O brinquedinho é composto por um helicóptero Quadrotor, uma submetralhadora com um pente com capacidade para 100 balas e uma câmera acoplada na frente. Voa a 50 km/h e atinge até 400 metros de altura, impressionante não? Tudo isso é controlado por uma simples tablet.
Além de toda a sofisticação tem um bonus feature! O quadrotor vem equipado com um sistema de auto destruição, ótimo para acabar com festas de vizinhos indesejáveis.
Muita criatividade e tecnologia a serviço da guerra. Mal posso esperar para ver se esse brinquedo de destruição poderá ser controlado no próximo lançamento da “Activision”.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: BBH, New York, USA
Creative Directors: Jessica Shriftman, Zac Sax
Art Director: Willy Wang
Other Credits: Rosemary Melchior, Dane Larsen, Brian Moore, Heidi Hackemer, Saneel Radia, Robert Weeks
(TrendHunter.com) ‘SleekSpeak’ was designed by David Meisenholder as an alternative to earbuds when biking. Listening to music while biking can be enjoyable but having earbuds in doesn’t work…
Advertising Age is inviting young creatives from all over the world to design a global-themed cover for Ad Age's June 11 issue — and will award the winner a free trip to Cannes.
Though the company declined to discuss details, the beef industry's recent "pink slime" crisis is said to be one factor that inspired the search.
Undertone says it's running its first TV spot to "present our POV on the power of digital advertising."
Advertising School: Miami Ad School, Sao Paulo, Brazil
Copywriter: Nayara Lima
Art Directors: Stéphanie Zampollo, Lucas Santos
Other credits: Paulo Andre Bione, Fabio Astolpho, Mihnea Gheorghiu
Six new scripted and unscripted series hope move to prove Vevo can be more than YouTube's music-video channel.
Advertising Agency: Memac Ogilvy Label, Tunisia
Creative Director: Nicolas Courant
Copywriters: Mehdi Lamloum, Asma Kanzari, Yosri Mimouna
Art Director: Yassine Boughaba
Producer: Imed Marzouk
Director: Fedh Chabbi
Agency Producers: Moez Nemsi, Aziz M’Bazaia, Bedis Benamor
Other Credits: Gerald Heraud, Cherifa Benslamia
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
