How to Improve Your Brand’s Facebook ROI

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Want practical tips on how to get the most out of your brand presence on Facebook? As part of our white paper series, we’d like to offer this best practices guide for creating Facebook pages and and a media strategy for those pages.


60 Endearing Easter Innovations – From Cult Marshmallow Lessons to Designer Egg Exhibits (CLUSTER)

(TrendHunter.com) Easter is fast approaching and for those of you who celebrate, it can be an exciting and lovely weekend filled with family gatherings and delicious food, as these cool Easter innovations demonstrate….

Hitler Sells Shampoo on Turkish TV

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An actual shampoo brand, Biomen, is using imagery of Hitler in a Turkish TV ad.


FTC Privacy Report Urges Congress to Pass Data-Security Legislation

Report also urges brokers selling personal information to let consumers see what's being collected about them.

Game Group to close 277 stores and put up for sale

Game Group, the high street retailer behind Game and Gamestation brands, is to close almost half of its stores and make 2,104 employees redundant, following months of sluggish sales and rising tensions with suppliers.

Disco Boy and Turkey Girl Promote Russian Nightclub

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And in the WTF category today come this new Red Pepper-created work for Russian brand Club Republic.


Ordering Pizza Online Finally Simplified

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Back in the day when the web was born, the first thing everyone thought it would be good for, aside from porn, was ordering pizza. Today, porn still rules the internet and you can still order a pizza online. But things have gotten more sophisticated. And simpler.


Pedigree Bus Shelter Dispenses Poop Bags

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During the month of March, Pedigree, with help from Proximity BBDO, erected bus shelters in Toronto that dispensed bags for dog owners to pick up their dog’s poop.


Gol Televisión: One Short


Advertising Agency: Tapsa, Madrid, Spain
Executive Creative Director: Adolfo Gonzalez, Tute Ostiglia
Creative Director: Adrián Rios
Copywriter: Juan Cenóz, Javier de la Vara
Art Director: Raul Barbolla, Miguel Molina, Borja Escriba
Production Companies: Refresh

ReplyBoard Captures (Manufactures) Crazy Craigslist Encounters

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Not that any service is going to knock Craigslist off its “shit for sale” throne of dominance but we have to hand it the guys over at ReplyBoard for trying.


New Era Flagbearers: Les Twins


Lectiva.com: Mug, Paper Shredder, Cutter, Pencil


“Make your CV stronger.”

Advertising Agency: DDB, Barcelona, Spain
General Creative Director: Josep Maria Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Aldo Ferretto
Copywriter: Jordi Mitjans
Account: Roser Vila
Photographer: Raúl Ortega / Red Light Studio
Production: Joan Gamper SL

Ad Age Dubs Allen & Gerritsen Best Place to Work

For the second year in a row, Ad Age has bestowed its top honor on Boston-based Allen & Gerritsen for Best Pace to Work.


Nintendo marketer jumps ship to BBC Worldwide

Nintendo UK has lost another senior marketer, as head of home console marketing Rob Lowe leaves the company after eight years to take up the marketing director role at BBC Worldwide.

Metro begins tablet push in London as free Wi-Fi commute looms

Metro, the city-centric free newspaper, is launching its first consumer marketing campaign to promote its tablet edition in London today, ahead of parts of the capital’s Tube and Overground rail networks becoming Wi-Fi enabled.

What CRM Means In a Social Age


Many marketers now have more fans and followers across social media than they do e-mail or direct subscribers.

Government comms boss Grey defends COI closure

The senior civil servant in charge of government marketing campaigns has defended the administration against charges that it does not see the value of advertising.

Make Copycats, Not War / Trop de la balle?

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THE ORIGINAL?
MTV To promote the use of condom “Aids kills” – 2006
Source : Cannes Archive Online,
Agency : Ogilvy Lisbon (Portugal)
LESS ORIGINAL
Love Store “Make Love, Not War” – 2012
Source : Adsoftheworld
Agency : Looma, Kishinev (Moldova)

Yahoo Names New Directors as Compromise With Third Point Fails


The new directors include former Fox Chairman Peter Liguori, American Express CMO John Hayes, and Thomas McInerney, who is leaving as chief financial officer of IAC.

Circus 2012 – Festival of Commercial Creativity

As Circus 2012 kicks off today I have started a new page on Storify and will do my best to gather the best content, tweets and quotes. Have a follow and if you are participating at Circus, send me a link to photos, videos and your impressions. Here is the Storify page.

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