The "Parks and Recreation" star will appear on TV ads in a bid to convince consumers to sync their Amex cards to Twitter, Foursquare and other social networks.
Brands are enamored with the power of "big data," but do little with it. When it comes to data, they are like awkward adolescents on the way to adulthood.
Jo Holdaway, commercial director, digital, for The Independent, i and the London Evening Standard really doesn’t want to kiss anyone she has just met, would love to have a go at being a travel editor and knows first hand the perils of leaving an unattended briefcase at Heathrow.
It is not the same. Read it. Also, why should you need for a sound insulation in an isolated place? Perhaps the isolation is more useful from ants than to the sound in a quiet place.
Advertising Agency: Inferno, London, United Kingdom
Director: Amanda Boyle
“The wait is over.”
Advertising Agency: DLV BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Copywriter: Dario Lo Nardo
Art Directors: Simone Di Laus
Photographer: Davide Bellocchio
Post Production: Davide Bellocchio
(TrendHunter.com) Rife with clashing patterns and kaleidoscopic colors, the Flare April 2012 editorial is absolutely electric. Models Wei and DJ seem energized by this electricity. The photo shoot is full of movement,…
Online fashion retailer BrandAlley aims to tap into its customers’ emotions for the first time, with a campaign based around a ‘Shop Savvy Feel Good’ strapline.
TV works well with online advertising, although digital remains at the heart of Google’s marketing activities, according to Obi Felten, director of consumer marketing for Google EMEA, ahead of the launch of the Google+ ad campaign.
The advertising watchdog has slammed Bar Fusion in Kent for offending people of short stature by advertising a “midget” Christmas party on Facebook.
Initiative has promoted its futures sports and entertaiment director Kevin Alavy to the newly created role of managing director of the division.
hilarious!!
Advertisers in major markets are still concerned about the opaque nature of media agency rebates, fuelled by online deals.
Discovery Networks UK has announced an extensive 12-month motoring content sponsorship with Admiral, starting on 1 April and encompassing a broad range of on-air activity and digital support.
Twenty-year Procter & Gamble vet takes his post at the No. 2 burger chain on April 2.
take in consideration also this one:
http://www.ibelieveinadv.com/commons/Traveller-YMCA.jpg
Google is today rolling out its first UK ad campaign for Google+, the social networking product it launched last summer.
ITV has appointed mobile ad network 4th Screen Advertising as its exclusive third-party mobile sales partner.
A probe into the causes of last year’s riots has suggested that “aggressive marketing” helped to fuel the unrest and calls for the appointment of an “independent champion” to manage a dialogue between brands and government aimed at investigating commercialism.
Advertising Agency: Elephant, Cairo Production Company: Eleven, Cairo Creative Director: Ali Ali, Maged Nassar Copywriter: Ali Ali, Maged Nassar Art Director: Maged Nassar, Ali Ali Agency Producer: Heba Radwan Producer: Mohamed Mourad Editor: Mohsen Abdelwahab, Azman Post Production: Zanad Director Of Photography: Ahmed Morsi Via [DubaiLynx]
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