Hasta La Creative!

Discovery is looking at more "digital, truly original content," one exec told the 4A's meeting. "We're starting to see an appetite from ad partners and an audience appetite to consume that in a major way."

Ghayth Chegaar, Eddy Loukil e Victor Jardel são três artistas egressos do Departamento de Animação/Video Games da escola Creapôle, de Paris. A França, inclusive, tem sido terreno fértil para a mercado da animação e seus profissionais, sendo a Supinfocom um ótimo exemplo disso. Daí não é surpresa descobrir uma animação como Calvaire Fruité, o belíssimo trabalho do trio que citamos no começo deste texto.

A trama gira em torno de dois personagens, Bold, um gigante inocente, que não percebe a própria força e vive sendo rejeitado por todos, e Dirt, seu completo oposto, um homem pequeno e frágil, lutando para sobreviver. Estas duas figuras tão distintas se encontram ao acaso, quando Bold tenta ajudar Dirt, mas é mal-interpretado. O que acontece é uma perseguição por um cenário fantástico.

O roteiro é bacana, tem inesperados momentos de humor. Os personagens são mais gestuais, com uma pegada mais forte de ilustração. O aspecto sombrio também lembra bastante o estilo de Tim Burton.

Post originalmente publicado no Brainstorm #9
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Advertising Agency: Taxi 2, Toronto, Canada
Creative Director: Lance Martin
Art Director: Craig Ferguson
Copywriter: Tal Wagman
Digital Imaging: Andrew O’Driscoll
Photographer: Raina + Wilson
Print Producer: Tara Greguric
Account Director: Matt Shoom-Kirsch
Account Manager: Karlee Bedford

Rupert Murdoch's News Corp. is taking steps to start a national sports network on cable TV aimed at challenging ESPN, according to people with knowledge of the situation.

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In a new ad, the Round Mound of Rebound has stuffed himself into a dress, pledging to do anything to get the attention of men looking to lose weight.

Advertising Agency: TBWARAAD, Dubai, UAE
Head of Digital: Preethi Mariappan
Senior Interactive Art Director: Rafael Guida
Senior Content Strategist: Melanie Clancy
Graphics Motion Designer: Juan Behrens
Sr. User Interface Developer: Jerome Conde
Technical Lead: Navin Chauhan
Producer: Kishore Ramachandran

Advertising Agency: Draftfcb, Chicago, USA
Chief Creative Officer: Todd Tilford
Group Creative Director / Copywriter: Jon Flannery
Group Creative Director / Art Director: Doug Behm
Creative Director / Copywriter: Ron D’Innocenzo
Copywriter: Terin Izil
Art Director: Derek Julin
EP / Producer: Ivo Knezevic
SR. Business Manager: Lisa Stevens
Group Management Director: John Rossmiller
Account Director: Hollie Platte / MJZ
EP: Emma Wilcockson
Director: Nicolai Fuglsig
Producer: Suza Horvat
DP: Dion Beebe
EFX: The Mill NY
EP: Verity Grantham
EFX Supervisors: Angus Kneadle, Corey Brown
Producer: Carl Walters
Editorial: Final Cut
Editor: Rick Russell
President: Stephanie Apt
Senior Producer: Viet-An Nguyen
Audio: Sound Lounge
Engineer / Sound Design: Tom Jucarone

“Switch to organic food. While you can.”

Advertising Agency: Thought Blurb, Mumbai, India
Creative Director / Art Director: Razia Kunj
Copywriter: Paresh K, Vinod Kunj
Illustrator: Abhinav Kafare
Photographer: Sandeep Patil
Digital Retouching: Jomi

This, perhaps, is one of the strangest call for entry promotions you will ever see.