Feb
28
What Is Content Marketing?
Posted in: Uncategorized
Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.
Feb
28
Your Digital Questions Answered: What Is Content Marketing?
Posted in: Uncategorized
Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.
Feb
28
Carefree Hippie Captures – The Planet Blue Foam Magazine Editorial Features Bohemian Styles (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The ‘Planet Blue’ Foam Magazine editorial features bohemian fashions that take cues from past styles. Captured by the lens of photographer Zoey Grossman, this stunning editorial is all about taking us…
Feb
28
Pervert Trailers
Posted in: Uncategorized
Tim Miller has devised 101 ways to use a trailer. Yes, a trailer, that mundane, strictly utilitarian object no one would ever waste a glance on. The designer, however, sees the trailer as a blank canvas that has the potential to become a tool for the realization of collective as well as individual dreams. You can use trailers for anything, you can reinterpret them, you can use them to manipulate the world around you or better said you can ‘pervert’ trailers according to your desires and needs continue
Feb
28
Facebook Replaces Google as Feared Disruptor of Online Advertising
Posted in: Uncategorized
Online-advertising chieftains Yahoo, Google and WPP are convening in Miami, but the talk is about the absent company: Facebook.
Feb
28
Tesco hires UK marketing chief
Posted in: UncategorizedTesco has appointed David Wood to be its UK marketing director following the promotion of Carolyn Bradley to group brand director.
Feb
28
Yell calls global creative review
Posted in: UncategorizedYell is reviewing its global advertising account.
Feb
28
Tesco hires new UK marketing chief
Posted in: UncategorizedTesco has appointed David Wood to be its UK marketing director following the promotion of Carolyn Bradley to group brand director.
Feb
28
Two-Person Party Lookbooks – The A$#hole Brand 2012 Campaign Shows a Partying Couple (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) A$#hole Brand street wear from Thailand recently just launched its first lookbook of 2012. The concept of the campaign follows the life of a couple who parties rock-star style with tons of Pink Elephant…
Feb
28
TV Has A Growing Reach Problem
Posted in: Uncategorized
TV ad campaigns in the US today deliver considerably less reach than they did in 1997, even though TV viewing is at an all-time high.
Feb
28
Brasil vs. Brasil no novo filme da Nike
Posted in: Uncategorized
Com uma salada completa formada por Neymar e seu pai, Ganso, Pato, Thiago Silva, Mascherano, Mano Menezes, Ronaldo, Anderson Silva, Thiaguinho e Emicida, a Nike mostra que o maior adversário do Brasil é ele mesmo – uma constatação que o Galvão Bueno adoraria.
A criação da F/Nazca é exclusiva para o ambiente online e, segundo a agência, a maior e mais cara da Nike no Brasil. Toda a comunicação é direcionada para adolescentes apaixonados por futebol que ainda não vivenciaram uma conquista seleção em Copas, e que em 2014 terão em torno de 17 anos.
Como parte da campanha, Neymar “vazou” no Twitter o número do seu telefone. Foram mais de 40 mil ligações em cinco dias, que ouviram uma mensagem do próprio jogador convocando os torcedores a deixarem uma mensagem para a seleção.
Post originalmente publicado no Brainstorm #9
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Feb
28
SPIT: Gorilla, Sumo, Wrestler
Posted in: Uncategorized
Spit is an international brand that provides professionnal fixing solutions. The campaign highlights the robustness of Spit products through 3 strong and funny visuals that express the brand competitive advantage.
“SPIT, extra strong fixings.”
Advertising Agency: Euro RSCG 360, France
Creative Director: Hugues Pinguet, Stéphane Morel
Art Director: Quentin Delachaux
Copywriter: Stéphane Le Frapper
Retoucher: Quentin Delachaux, Adrien Bénard, Jean-Philippe Camus
Art buyer: Isabelle Baud
Account Supervisor: Arnaud Thizy
Images Bank: Corbis, Getty
Feb
28
Blinged-Out Military Shoots – The Vogue Spain March 2012 Editorial is Full of Feminine Seduction (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Don’t just assume that military apparel is all about celebrating a masculine aesthetic because the Vogue Spain March 2012 editorial offers a much more feminine and sultry side to it.
Filled with military-inspired…
Feb
28
IPC launches major initiative to target ‘Generation Y-Not’
Posted in: UncategorizedIPC Media has challenged brands and agencies to think differently about how they target women aged 40- to 60-years-old, dubbed the “Generation Y-Not”.
Feb
28
IPC launches major initiative to target ‘Generation Ynot’
Posted in: UncategorizedIPC Media has challenged brands and agencies think differently about how they target women aged 40- to 60-years-old, dubbed the “Generation Ynot”.
Feb
28
Fujitsu to drive mobile launch with ‘significant’ marketing investment
Posted in: UncategorizedFujitsu will put a “significant investment” into its marketing for the launch of its mobile proposition in Europe, as it moves to show it is in it for the long term and looking for sustainable growth.
Feb
28
Cinematic Comic Mash-Ups – The Marvel/Disney Hybrids 2 Contest Pairs Childhood Favorites (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Everything you loved as a child gets collided in these entries for Worth1000’s Marvel/Disney Hybrids 2 Photoshop contest. Master photo manipulators are invited to meld Marvel Comics and Disney characters…
Feb
28
Pretty Lights – We Must Go On
Posted in: UncategorizedKrystle Blackburn, Creative Director chez PLM et Derek Vincent Smith de Pretty Lights ont réalisé le nouveau clip du groupe illustrant le morceau We Must Go On. Ils ont ainsi capturé des images à travers le globe pour monter ce clip coloré et très agréable. A découvrir dans la suite.
Previously on Fubiz
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Feb
28
Spam Looks to Get Social With New Character
Posted in: Uncategorized
Spam might be an American icon, but its social media presence is, well, less than meaty. So Hormel is introducing a new character to get Spam some buzz for its 75th birthday, and his name is Sir Can-A-Lot.
Feb
28
Clarence thinks of home in latest Birds Eye ad
Posted in: UncategorizedBirds Eye has continued its run of ads featuring Clarence the polar bear, with a trip down memory lane in the latest instalment created by Abbott Mead Vickers BBDO.
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