ASA bans ‘Sofa King Low’ slogan

A furniture retailer that uses the line “where the prices are Sofa King low” in its regional press ads has been slapped by the ASA for using a slogan it considers “offensive and unsuitable for general display”.

Legambiente: Vote Yes to say No


Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Erick Loi
Copywriter: Dario Villa
Additional Credits: The Supporters

Tesco launches virtual 3D fitting room

Tesco is trialling a virtual 3D fitting room for its F&F clothing brand that can pick perfectly proportioned garments from a couple of photos.

John Lewis embarks on first music festival sponsorship

John Lewis has signed up to be the headline sponsor for the Kew the Music summer concerts, marking the first time the retailer has sponsored a music event.

Funny Food Carvings – Photographer Ilian Transforms Vibrant Edibles into Visual Arts (GALLERY)

(TrendHunter.com) Food carving has traditionally been about showcasing the carver’s technical skills, but photographer Ilian isn’t too concerned about that. Instead, he finds inventive ways to present food as quirky works…

VIDEO: John Lewis ‘in the thick of planning’ next ad, says Inglis

John Lewis marketing director Craig Inglis says the brand is ‘in the thick of planning’ its next advertisement after success with its Christmas campaign.

IKEA – 30 Years

Voici cette nouvelle campagne de publicité très réussie pour les 30 ans de la marque IKEA en France. Le film retrace les décennies 80, 90, 2000, 2010 à travers les décors des catalogues de ces années. Dirigé par Jack et produit par Wanda pour l’agence Hemisphere droit.



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Helldorado Beers: T-Shirt, Vase, Paint


“The fine art of being a man.”

Advertising Agency: CCZ, Curitiba, brazil
Executive Creative Director: Claudio Freire
Creative Director: Giancarlo Zilli
Art Director: Alberico Bini
Copywriter: Vinícius Biss
Agency Producer: João Saddock

Justice will be served

Advertising Agency: ImpactBBDO, Dubai Creative Director: Fouad Abdel Malak Art Director: Richard Lopez Copywriter: Michael Fillon Illustrator: Norman Seharsoji Additional credits: Amol Yadav Via [AdsOfTheWord]

Land Rover: Mountain, River, Orang


Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director/ writer: Shahir Zag, Kalpesh Patankar
Copywriter: Shahir Zag
Art Director: Kalpesh Patankar

National Lottery campaign spotlights charity funding

The National Lottery is to focus on the good causes it helps, in an ad campaign due to break on Sunday (4 March).

Samusocial: The warming hanger


Each winter hundreds of homeless people die of cold. This year, Samusocial came to us searching for a quick, inexpensive way to get help. The solution came as The warming hanger.
In partner dry cleaners, customers received their clothes on a hanger which also displayed our message asking for clothes donations. People related with the homeless’ need for warm clothes and, by the means of the actual hanger they were holding, they found it easy to help. Their donations gave hundreds of homeless people a chance to survive this winter.

Advertising Agency: Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Creative Group Director: Ionut Rusu
Art Director: Daniel Strugariu
Copywriters: Ruxandra Papuc, George Lupeanu

ITV profits rise 14.3% as production and online revenues grow

ITV has reported pre-tax profits of £327m in 2011, up 14.3% year on year, as growth in its studio and online businesses sent revenues up 4% to £2.1bn.

Cosmo still feisty at 40

Hearst’s era-defining monthly glossy, Cosmopolitan, is celebrating its 40th anniversary in the UK in typically feisty form with its April issue tomorrow (1 March).

EBay returns to TV after five-year break

Internet auction site eBay will tomorrow (1 March) launch its first TV campaign since 2007, developed by DDB Tribal Germany and focusing on new as well as used goods.

Twitter steps up ads in mobile app

Twitter is starting to insert its ad products into its mobile users’ timelines for the first time.

Ryanair boss O’Leary hits back at ASA ‘idiots’

Ryanair chief executive Michael O’Leary has said he will not stop using images of women from the airline’s infamous charity calendar in marketing activity, despite the latest ad ban by the ASA.

Unilever chief Keith Weed on how brands must adapt to ‘evolution by consumer selection’

Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution at the Advertising Association’s annual summit this week. Here, he explains what lies behind Unilever’s strategy.

My Secret Work Weapon: Read carefully: look for the rules and the value of words

Mike Hoban, chief marketing officer at Confused.com, on his strategy for success.

45 Iconic Painting Parodies – From Mona Lisa Holding a Cat to Bruce "Van Gogh" Wayne (CLUSTER)

(TrendHunter.com) The iconic painting parodies poke fun at some of the most brilliant paintings in history. They say that imitation is the greatest form of flattery, so the artists who made these paintings have a lot to…