A furniture retailer that uses the line “where the prices are Sofa King low” in its regional press ads has been slapped by the ASA for using a slogan it considers “offensive and unsuitable for general display”.
Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Erick Loi
Copywriter: Dario Villa
Additional Credits: The Supporters
John Lewis has signed up to be the headline sponsor for the Kew the Music summer concerts, marking the first time the retailer has sponsored a music event.
(TrendHunter.com) Food carving has traditionally been about showcasing the carver’s technical skills, but photographer Ilian isn’t too concerned about that. Instead, he finds inventive ways to present food as quirky works…
John Lewis marketing director Craig Inglis says the brand is ‘in the thick of planning’ its next advertisement after success with its Christmas campaign.
Voici cette nouvelle campagne de publicité très réussie pour les 30 ans de la marque IKEA en France. Le film retrace les décennies 80, 90, 2000, 2010 à travers les décors des catalogues de ces années. Dirigé par Jack et produit par Wanda pour l’agence Hemisphere droit.
Advertising Agency: CCZ, Curitiba, brazil
Executive Creative Director: Claudio Freire
Creative Director: Giancarlo Zilli
Art Director: Alberico Bini
Copywriter: Vinícius Biss
Agency Producer: João Saddock
Advertising Agency: ImpactBBDO, Dubai Creative Director: Fouad Abdel Malak Art Director: Richard Lopez Copywriter: Michael Fillon Illustrator: Norman Seharsoji Additional credits: Amol Yadav Via [AdsOfTheWord]
Each winter hundreds of homeless people die of cold. This year, Samusocial came to us searching for a quick, inexpensive way to get help. The solution came as The warming hanger.
In partner dry cleaners, customers received their clothes on a hanger which also displayed our message asking for clothes donations. People related with the homeless’ need for warm clothes and, by the means of the actual hanger they were holding, they found it easy to help. Their donations gave hundreds of homeless people a chance to survive this winter.
Advertising Agency: Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Creative Group Director: Ionut Rusu
Art Director: Daniel Strugariu
Copywriters: Ruxandra Papuc, George Lupeanu
Hearst’s era-defining monthly glossy, Cosmopolitan, is celebrating its 40th anniversary in the UK in typically feisty form with its April issue tomorrow (1 March).
Internet auction site eBay will tomorrow (1 March) launch its first TV campaign since 2007, developed by DDB Tribal Germany and focusing on new as well as used goods.
Ryanair chief executive Michael O’Leary has said he will not stop using images of women from the airline’s infamous charity calendar in marketing activity, despite the latest ad ban by the ASA.
Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution at the Advertising Association’s annual summit this week. Here, he explains what lies behind Unilever’s strategy.
(TrendHunter.com) The iconic painting parodies poke fun at some of the most brilliant paintings in history. They say that imitation is the greatest form of flattery, so the artists who made these paintings have a lot to…
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