(TrendHunter.com) Miyu Decay renders this delicate sterling silver bat skeleton necklace, befit for the dainty or the daring.
The skeleton necklace was created in meticulous detail, rendered to the approximate size of…
Here’s a new approach to teen substance abuse: blame the parents.
Online ad spending will cruise past print in the United States this year for the first time, according to a new forecast by eMarketer.
(TrendHunter.com) The Ecotagnes, an impressive 100% eco-friendly treehouse-style cabin elevated 9 feet above the ground and surrounded by nothing but nature, is located in Haute-Savoie, a region of eastern France that borders…
It's not the diagnosis, the diet or even the endorsement of an anti-diabetes drug. It's the way the announcements were handled.
Em 2007, a Nike ganhou um Titanium em Cannes Lions. Uma quebra de paradigma na época, já que não se tratava de uma campanha ou ação de marketing, e sim de um novo produto: o Nike+.
Era a celebração de uma ideia realmente nova e tecnologicamente revolucionária, que modificou completamente a linha de produtos da marca.
Em 2012, a Nike tenta repetir o feito, e com um avanço significativo da ideia original. A Nike+ Fuelband é uma pulseira que monitora todas as suas atividades diárias, e lhe apresenta estatísticas e medidas de acordo com o seu esforço. Pode ser para uma simples caminhada, uma aula de dança ou intensa partida de futebol.
Os LEDs da Fuelband indicam o seu desempenho de acordo com os objetivos pré-definidos, utilizando as cores verde, amarela ou vermelha. Além disso, assim como o Nike+ original, os dados coletados da pulseiras podem ser enviados para um site com o seu perfil e integração com Twitter, Facebook e Foursquare.
A intenção da Nike com o lançamento é promover a prática de atividades físicas, incentivando as pessoas – e não só corredores – com a apresentação em tempo real de dados e resultados.
Já em pré-venda, o preço da Fuelband é US$ 149. Olha o vídeo:
Post originalmente publicado no Brainstorm #9
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Interactive marketers aren't the only ones who'll suffer if SOPA passes. Copyright owners: I think you're going to have to find another way.
Campaign to promote the charity sale of Star Wars typographic posters, giving all proceeds to Make-A-Wish Italy, an organization that grants the desires of children with life-threatening medical conditions. The posters are officially licensed by Lucasfilm Ltd.
“Use your force to help children.”
Advertising Agency: H-57, Milan, Italy
Creative Director: Matteo Civaschi, Gianmarco Milesi
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Photographer: Alberto Aliverti
Account Director: Sabrina Di Gregorio
Advertising Agency: The Jupiter Drawing Room, Johannesburg, South Africa
Chief Creative Officer: Brad Reilly
Executive Creative Director: Tom Cullinan
Art Director: David Rhys Blakey-Milner
Copywriters: Shane Geffen, David Rhys Blakey-Milner
Illustrator: Wayne Troskie DFX
Typographers: Mpumi Guliwe, David Rhys Blakey-Milner
Production: Beryl Morland
Creative Facilitator: Danielle Sneiders
This is big. A new forecast from eMarketer states online spend will pass print for first time in 2012.
A collection of work from Vicky Maguire during her time at both Grey and Wieden & Kennedy
After 14 years, Pricline has decided it’s time for a new direction and in a spot that will debut Monday, Shatner’s Negotiator character will plunge to his death in a bus after telling a couple to “save yourselves…some money!”
(TrendHunter.com) In his artwork, Artist Robert Brandenburg edits classic paintings to add a little more hilarity and flavor to them. While the original artists may not necessarily agree with his edits, they probably did…
The Barbarian Group has created an infographic that summarizes the milestones that occurred in the world of social media during 2011 across such platforms as YouTube, Twitter, Google, Instagram, Facebook and Foursquare.
Publicis Groupe said its European clients have scaled back marketing plans for 2012 as the region grapples with the prospects of a recession. That fits with what U.K. marketing executives said in the latest quarterly Bellwether report from the Institute of Practitioners in Advertising, the U.K.'s ad agency association.
Ah yes. This year, Volkswagen must find a way to reprise the greatness of The Force which it debuted during last year’s Super Bowl.
Watch out because when it comes to shopping, micro sensors, not robots, will inherit the earth.
(TrendHunter.com) From December 11, 2011 to May 6, 2012, the Groninger Museum, located in the Netherlands, will be hosting an exhibit titled Alaïa. Azzedine Alaïa in the 21st Century. This exhibition represents the sequel…
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