Notes from WJ-Spots Brussels, History and future of artistic creation on the Internet
Posted in: UncategorizedHarvey Nichols: Christmas Walk of Shame
Posted in: UncategorizedAdvertising Agency: DDB, London, UK
Creative Director: Jeremy Craigen
Copywriter: Mike Crowe, Rob Messeter
Art Director: Mike Crowe, Rob Messeter
Director: James Rouse
Account Director: Marc Philbert
Account Manager: Charlotte Evans
Agency Producer: Maggie Blundell, Chris Styring, Catherine Turgoose
Project Manager: Kirsty Petrie
production Company: Outsider
Producer: Benji Howell
As novas páginas de marcas no Twitter
Posted in: UncategorizedJunto com o novo layout, o Twitter liberou ontem as esperadas páginas especiais para marcas. Certamente em uma concorrência contra a hegemonia do Facebook nesse aspecto, a intenção é oferecer mais ferramentas e oportunidades aos anunciantes.
As brand pages podem contar com uma imagem de header e selecionar um tweet para permanecer em destaque, acima da timeline, geralmente com uma foto ou vídeo. O Twitter ainda tirou os replies e menções da mesma aba, separando quando alguém fala com a marca diretamente ou apenas a cita.
Legal, né? Já quer fazer uma? Acontece que inicialmente apenas 21 empresas foram seleciondas para estrear as brand pages: American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell, Disney, General Electric, Hewlett-Packard, Intel, JetBlue, Kia, McDonald’s, Nike, PepsiCo, Staples, Verizon, NYSE Euronext, Heineken, Subway e Paramount Pictures.
Segundo a eMarketer, a receita do Twitter com publicidade em 2011 deve atingir quase US$ 140 milhões, e chegar perto dos US$ 400 milhões em 2013. Veja alguns exemplos de brand pages atualmente em funcionamento abaixo:
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Kia Picanto to sponsor ‘Take Me Out’
Posted in: UncategorizedKia, the car marque, has signed a seven-figure deal for its Kia Picanto range to become the multimedia sponsor of the Paddy McGuiness-fronted ITV1 Saturday night dating show, ‘Take Me Out’.
Small World Travel Agency: Disco, Pub, Bar
Posted in: UncategorizedServiceplan Hamburg: Posters Of Passion
Posted in: UncategorizedTo communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with tissues on the billboard.
Advertising Agency: serviceplan, Hamburg, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Christoph Nann, Maik Kaehler
Art Directors: Manuel Wolff, Savina Mokreva
Typographers: Maik Kaehler, Manuel Wolff, Savina Mokreva
Programmer: Steffen Knoblich / plan.net
Smirnoff regrava “Crazy, Crazy Nights” do KISS
Posted in: UncategorizedO comercial em si não é nada, apenas mais um com cenas de pessoas descoladas dançando em baladas e fazendo coisas alternativas sem sentido pela noite. Mas a nova campanha de Smirnoff resgatou um clássico da fase farofa do KISS: “Crazy, Crazy Nights”.
No filme trata-se de uma versão completamente diferente da música, gravada pelo produtor Big Foote e pela banda Sun For Moon. A intenção é transformar a faixa em um hino para a marca, com mais de 1.5 milhão de dólares investidos na tentativa de entrar nas paradas.
A música está a venda no iTunes, por 0.99. A criação é da JWTwo.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Brands: Here’s How You Can Take Advantage of ICANN’s New Top-Level Domains
Posted in: UncategorizedNavarro Correas Wine: Art With Wine
Posted in: UncategorizedWe created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh’s self portrait and build a masterpiece with our masterpiece Navarro Correas wine.
Advertising Agency: Leo Burnett Colombiana / Alpha245, Bogota, Colombia
General Creative Directors: Mauricio Sarmiento, Fernando Hernandez, German Espitia
Creative Directors: Carlos Orozco, Pablo Acosta, Juan Manuel Gaitan
Art Directors: Andres Moncayo, Carlos Orozco, Pablo Acosta
Graphic Designers: Esteban Diavanera, Jennifer Rincon
Copywriter: Juan Carlos Cardenas
Account Director: Maria Elvira Guerrero
Account Manager: Stephani Bello
Photographer: Alejandro Acosta
Agency Producer: Jaime Cordoba
Production: Direktor Films
Director: Felipe Suarez
Executive Producer: Ana Maria Mazo
Music: Juan Galeano
Mechanical Design: Mecanimation
Adidas manda camisa da seleção russa pro espaço
Posted in: UncategorizedUma das vantagens de ser russo é poder mandar encomendas pro espaço sem a menor cerimônia. Frete grátis.
A Adidas, para apresentar o novo uniforme da seleção da Rússia, enviou uma camisa para a Estação Espacial Internacional.
Direto de lá, o astronauta Serge Volkov gravou uma mensagem de apoio para os russos, que vão disputar a Eurocopa 2012.
Tenta dar uma ideia dessa aí na sua agência… Pois é meu amigo, só na Rússia.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Vodafone | Netguys
Posted in: UncategorizedMais um advergame legal e bem feito baseado em quick time events (pelo visto o pessoal está mesmo com preguiça de pensar em uma jogabilidade original).
A Vodafone apresenta seus Netguys, cada um com uma característica diferente – representado por cada seta do teclado.
Está tudo em alemão, mas você consegue. Tenta lá: netguys.vodafone.de
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Christmas-Themed Campaign in Colombia Targets Guerrilla Fighters
Posted in: UncategorizedLurpak: Kitchen Odyssey
Posted in: UncategorizedEA Sports Madden NFL 12: Make Sure They Know
Posted in: UncategorizedAdvertising Agency: Heat, San Francisco, USA
Executive Creative Director: Steve Stone
Creative Director: Warren Cockrel
Associate Creative Director: Anna Rowland
Executive Producer: Brian Coate
Content Producer: Jonathan Matthews
Director of Client Service: Aaron Lang
Account Director: Eddie Garabedian
Production Company: Moxie Pictures
Director: Martin Granger
DP: Bob Yeoman
Executive Producer: Karol Marrs
Line Producer: Heidi Soltesz
Production Designer: Ken Averill
Editorial: Arcade Edit
Editor: Geoff Hounsell
Assistant Editor: Will Hasell
Executive Producer: Deanne Mehling
Producer: Ali Reed
Finish / GFX: NTROPIC
Online Artist & Visual Effects: Nate Robinson
Producer: Jenna Louie
Color: Company 3
Telecine Artist: David Hussey
Music: Human
Producer: Jonathan Sanford
Composer: Matthew O’Malley
Composer: Gareth Williams
Mix & Sound Design: Lime
Audio Engineer: Sam Casas
FedEx: Enchanted
Posted in: UncategorizedAdvertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Sr. Creative Director / Copywriter: Tom Kraemer
Creative Director / Copywriter: Chris Beresford-Hill
Sr. Creative Director / Art Director: Nick Klinkert
Agency Executive Producers: Amy Wertheimer, Diane Hill
Exec. Music Producer: Rani Vas
Prod. Co: Smuggler/Psyop
Director: Marco Spier, Marie Hyon
DOP: Fredrick Elmes
Line Producer: Donald Taylor
Senior Producer: Crystal Campbell
Music House: Human
Audio Mix: Sound Lounge
Mixer: Tom Jucarone
Editor: Cass Vanini
Edit House/VFX: Psyop
Flame: Nick Tanner
Is Fox’s Cleatus a Frustrated Poet at Heart?
Posted in: UncategorizedSchneider Electric: Car, Bike
Posted in: UncategorizedScholz & Friends: Pizza Digitale
Posted in: UncategorizedObjective: Get Digital Creatives interested in Scholz & Friends – and hire them.
Concept: In cooperation with the delivery service Croque Master Scholz & Friends created the “Pizza Digitale“. A special pizza, which was for four weeks added to every order from other major agencies’ employees. The recipe was simple: Pizza dough with tasty tomato sauce, shaped like a QR-Code, which directly links to a mobile landing page. That way we made sure our message – Scholz & Friends is seeking for Digital Creatives – would reach just the right person.
Result: Lots of job interviews and some new teams for our Digital Department.
Target Audience: All major agencies’ employees, who have enough digital competence to decode the Pizza Digitale.
Advertising Agency: Scholz & Friends, Hamburg, Germany
Creative Director: Marc Kittel, Pedro Sydow
Copywriter: Christopher Nothegger
Art Director: Stefan Schabenberger
Graphic Designer: Kathrin Fach
Technical Direction: Andreas Maser
Web Development: Aleksandr Lossenko
Michael Hardt & Antonio Negri
Posted in: UncategorizedWhat to expect in 2012.
by
Michael Hardt and Antonio Negri
From Adbusters #99: The Big Ideas of 2012
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Some of the most inspiring social struggles of 2011 have placed democracy at the top of the agenda.
Although they emerge from very different conditions, these movements – from the insurrections of the Arab Spring to the union battles in Wisconsin, from the student protests in Chile to those in the US and Europe, from the UK riots to the occupations of the Spanish indignados and the Greeks in Syntagma Square, and from Occupy Wall Street to the innumerable local forms of refusal across the world – share, first of all, a negative demand: Enough with the structures of neoliberalism! This common cry is not only an economic protest but also immediately a political one, against the false claims of representation. Neither Mubarak and Ben Ali nor Wall Street bankers, neither media elites nor even presidents, governors, members of parliament, and other elected officials – none of them represent us. The extraordinary force of refusal is very important, of course, but we should be careful not to lose track in the din of the demonstrations and conflicts of a central element that goes beyond protest and resistance. These movements also share the aspiration for a new kind of democracy, expressed in tentative and uncertain voices in some cases but explicitly and forcefully in others. The development of this aspiration is one of the threads we are most anxious to follow in 2012.
One source of antagonism that all of these movements will have to confront, even those that have just toppled dictators, is the insufficiency of modern democratic constitutions, particularly their regimes of labor, property, and representation. In these constitutions, first of all, waged labor is key to having access to income and the basic rights of citizenship, a relationship that has long functioned poorly for those outside the regular labor market, including the poor, the unemployed, unwaged female workers, immigrants, and others, but today all forms of labor are ever more precarious and insecure. Labor continues to be the source of wealth in capitalist society, of course, but increasingly outside the relationship with capital and often outside the stable wage relation. As a result, our social constitution continues to require waged labor for full rights and access in a society where such labor is less and less available.
Private property is a second fundamental pillar of the democratic constitutions, and social movements today contest not only national and global regimes of neoliberal governance but also the rule of property more generally. Property not only maintains social divisions and hierarchies but also generates some of the most powerful bonds (often perverse connections) that we share with each other and our societies. And yet contemporary social and economic production has an increasingly common character, which defies and exceeds the bounds of property. Capital’s ability to generate profit is declining since it is losing its entrepreneurial capacity and its power to administer social discipline and cooperation. Instead capital increasingly accumulates wealth primarily via forms of rent, most often organized through financial instruments, through which it captures value that is produced socially and relatively independent of its power. But every instance of private accumulation reduces the power and productivity of the common. Private property is thus becoming ever more not only a parasite but also an obstacle to social production and social welfare.
Finally, a third pillar of democratic constitutions, and object of increasing antagonism, as we said earlier, rests on the systems of representation and their false claims to establish democratic governance. Putting an end to the power of professional political representatives is one of the few slogans from the socialist tradition that we can affirm wholeheartedly in our contemporary condition. Professional politicians, along with corporate leaders and the media elite, operate only the weakest sort of representative function. The problem is not so much that politicians are corrupt (although in many cases this is also true) but rather that the constitutional structure isolates the mechanisms of political decision-making from the powers and desires of the multitude. Any real process of democratization in our societies has to attack the lack of representation and the false pretenses of representation at the core of the constitution.
Recognizing the rationality and necessity of revolt along these three axes and many others, which animate many struggles today, is, however, really only the first step, the point of departure. The heat of indignation and the spontaneity of revolt have to be organized in order to last over time and to construct new forms of life, alternative social formations.
The secrets to this next step are as rare as they are precious.
On the economic terrain we need to discover new social technologies for freely producing in common and for equitably distributing shared wealth. How can our productive energies and desires be engaged and increased in an economy not founded on private property? How can welfare and basic social resources be provided to all in a social structure not regulated and dominated by state property? We must construct the relations of production and exchange as well as the structures of social welfare that are composed of and adequate to the common.
The challenges on the political terrain are equally thorny. Some of the most inspiring and innovative events and revolts in the last decade have radicalized democratic thinking and practice by occupying and organizing a space, such as a public square, with open, participatory structures or assemblies, maintaining these new democratic forms for weeks or months. Indeed the internal organization of the movements themselves has been constantly subjected to processes of democratization, striving to create horizontal participatory network structures. The revolts against the dominant political system, its professional politicians, and its illegitimate structures of representation are thus not aimed at restoring some imagined legitimate representational system of the past but rather at experimenting with new democratic forms of expression: democracia real ya. How can we transform indignation and rebellion into a lasting constituent process? How can experiments in democracy become a constituent power, not only democratizing a public square or a neighborhood but also inventing an alternative society that is really democratic?
To confront these issues, we, along with many others, have proposed possible initial steps, such as establishing a guaranteed income, the right to global citizenship, and a process of the democratic reappropriation of the common. But we are under no illusion that we have all the answers. Instead we are encouraged by the fact that we are not alone asking the questions. We are confident, in fact, that those who are dissatisfied with the life offered by our contemporary neoliberal society, indignant about its injustices, rebellious against its powers of command and exploitation, and yearning for an alternative democratic form of life based on the common wealth we share – they, by posing these questions and pursuing their desires, will invent new solutions we cannot yet even imagine. Those are some of our best wishes for 2012.