Advertising Agency: Ogilvy & Mather, Mumbai, India
Director: Shashank Chaturvedi
Executive Creative Director: Abhijit Awasthi, Rajiv Rao
Senior Creative Directors: Sukesh Kumar Nayak, Heeral Akhaury
Copywriters: Sangeetha Sampath, Risha Merchant, Sukesh Kumar Nayak
Art Directors: Heeral Akhaury, Purwa Sali, Samantha Nazareth
Ad dollars are moving from traditional media to digital, which makes sense. But a shift to all-digital could actually decrease brand awareness.
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| THE ORIGINAL? AIDES Aids awareness campaign – 2004 “Aids makes us equal”. Source : Cannes Archive Online, Agency : TBWA Paris (France) |
LESS ORIGINAL ALCC Breast Cancer awareness campaign – 2011 “Nobody’s immune to breast cancer” Source : Adsoftheworld Agency : DDB Maputo (Mozambique) |
Advertising Agency: JWT, Bangalore, India
Creative Director: Senthil Kumar
Art Director: Kanickraj Samuel
Illustrator: Sanoop
Photographer: Jaggi
Digital Mastering: Raviraj Patil
After a slow start, the Republican presidential hopefuls and the political action committees that support them are saturating Iowa TV with mostly negative ads.
Get ready for "The Human Element" — an essay that will appear in this very publication in a few days that reimagines the practice of marketing for 2012 and beyond.
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| THE ORIGINAL? Jornal de Noticias “Like” – 02/2011 “Official Sponsor of the 31st Porto Horror Film Festival”. Source : Adsoftheworld Agency : Draft FCB Lisbon (Portugal) |
LESS ORIGINAL Calgary Underground Film Festival “Like” – 12/2011 “Zombie Movies at the CUFF” Source : Luerzer’s International Archive (06/2011 issue) Agency : Taxi (Canada) |
Advertising Agency: Out of the Box, Delhi, India
Chief Creative Officer: Viral Pandya
Art Directors: Komal Tandon, Viral Pandya
Copywriters: Vaibhav Pandey, Viral Pandya, Sabu Paul
Illustration: Bombay Duck Designs
Typographer: Ajay Yadav
Twitter has 100 million global users and gets thousands of press mentions around the world each day. So does Twitter need a PR firm? The social network ended a very short relationship with PR giant Edelman, which confirmed the move to Ad Age.
Justen Soule a réalisé cette video se concentrant sur le retour de l’impressionnant Drew Bezanson, spécialiste du BMX, après sa blessure. Sur une musique de Pretty Lights, cette vidéo tournée au Joyride 150 Bike Park situé à Toronto est à découvrir dans la suite de l’article.
Copyright Fubiz™ – Suivez nous sur Twitter et Facebook
The second installment of the Best Media Writing of the Year looks at a deep dive into Scientology, musings on the late Steve Jobs and Christopher Hitchens, and possibly the best want ad ever written.
Wash, rinse, repeat. T-Mobile continues with its tried and true tradition of flash-mob videos with a gaggle of ladies in satiny pink dresses singing a rendition of "Home for the Holidays" in a Chicago mall.
Today's digital detectives have their first encounter with a product, and quickly form an opinion about it, after seeking out online ratings, peer reviews, videos, photos or in-depth product details about a potential purchase.
The past year saw digital and social media hit new tipping points in our daily lives — shifting habits, cannibalizing old ways, inspiring new thinking, opening and closing gates to relationships. But for me, social media remained deeply personal.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
