LONDON – Jeremy Hunt has been appointed as culture, Olympics, media and sport secretary in the new coalition government formed between the Conservatives and the Liberal Democrats.
“Make your home secure. With security measures from Schlüssel & Schloss.”
Advertising Agency: Marinas, Innsbruck, Austria
Creative Director: Patrick Wimmer
Art Director: Walter Leitner
Copywriter: Patrick Wimmer
Additional credit: Marina Leitner
Published: April 2010
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Last week when we reported the launch of a new Eastpak campaign, one commercial eluded us.
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NEW YORK (AdAge.com) — The magazine business may soon have a way to do more with Facebook than engage fans and promote its brands. A system now being developed for introduction this summer will let Facebook users buy print magazine subscriptions and read whole articles without leaving the site or even the Facebook news feed.
LONDON – Associated Newspapers has moved the £4m advertising account for the Mail on Sunday into M&C Saatchi ahead of plans to increase marketing support across its newspaper portfolio.
LONDON – Absolute Radio is to publish the total number of hours of on-demand content served to listeners on a monthly basis, to provide greater accountability to its commercial partners.
Foursquare changed from fun and frivolous to scary and threatening when my young son got involved. And it caused me to overreact a little, too — although in that protective parental way.
LONDON – Publisher H Bauer is set to close its listings title TV Quick after 19 years.
LONDON – ITV has announced its flagship long running drama ‘Coronation Street’ will be broadcast in high definition from 31 May, ahead of the soap’s 50th birthday in December.
NEW YORK (AdAge.com) — It is often said about the internet that you cannot advertise your way to market share. At least that's what former Ask.com CEO Jim Lanzone will tell you. Priceline.com, of course, has other ideas. So what of Microsoft's $100 million campaign for Bing?
LONDON – The Financial Times has released details and a video demo of its iPad app, which subject to Apple approval will go live in the very near future.
LONDON – Nectar has appointed James Frost as marketing director, replacing John Sheekey who is going to Moneysupermarket.com.
(TrendHunter.com) Coco de Coeur is a line of slouchy, printed t-shirts for the ultimate rebel crew.
This is fashion blogger and alternative model Audrey Kitching’s first fashion design venture and she calls the line “Barbie…
LONDON – Pom-Bear, the snack brand, is running a football-themed promotion to coincide with the 2010 World Cup, offering children the chance to get football tips from former England star Graeme Le Saux.
LONDON – Independent wine merchant Laithwaites Wine has hired eCRM specialist agency Underwired Amaze to help improve its relationship with customers though digital channels.
LONDON – A&E Television Networks (AETN), owner of the History and Biography channels, has retained Tremor Media to deliver pre-roll video advertising across its consumer websites.
“Switch your routine for ours. www.switchyourroutine.com”
It is common for people to change physical activity by sedentary lifestyle, spending hours in front of the computer or Televison. Now, the Companhia Athletica gym proposes a new challenge: why not do otherwise? This is the synthesis of a campaign created by DDB Brasil. The ads are a series of posters made by hand with pieces of electronics that were dismantled and turned into real sculptures. As an example, computer components that formed a boxer or TVs that became a weight lifter. The campaign was made in artisan way, taking about four months to be produced and completed in March of this year. This whole production process is in a hotsite (www.switchyourroutine.com) that brings all the project making of with videos, giffs and pictures of every detail, in addition to the ability of people to download posters in high resolution and share the project on social networks.
Advertising Agency: DDB, Brasil
Creative Director: Sergio Valente, Rodrigo Almeida, Renata Florio, Moacyr Neto
Creative’s: Renata El Dib, Murilo Melo, Gabriel Sotero
Photographer: Ricardo Barcellos, Sergio Prado
Illustrator: Renata El Dib, Murilo Melo
Web producer: “Denis” Gustavo Alves
Programmer: Fernando Kreigne
Account Supervisor: Suzana Poli, Marcelo Balista de Macedo
Media: Valdir Vieira, Daniela Dib da Silveira
Art buyer: Clariana Regiani da Costa, Carmen Castillo
Approved by: Marcos Nisti
LONDON – Coca-Cola is bidding to up its environmental credentials with the launch of a interactive sustainability app.
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