Protex Antibacterial Soap: Sneakers, Dogs

“The Things You Touch Stay With You.”

Advertising Agency: Young & Rubicam, New York, USA
Executive Creative Officers: Scott Vitrone, Ian Reichenthal
Creative Directors: Guillermo Vega, Icaro Doria, Meg Rogers
Art Director: Kleber Menezes
Copywriter: Corey Rakowsky
Producer: Helen O’Neil
Account Executives: Mary Ellen Kenney, Jennifer Li, Karine Nguyen Huu
Photographer/Designer: Jamie Chung
Digital Artist: Raul Pardo


Claro TV: Hulk, Police, Spiderman

Advertising Agency: Cazar DDB, Santo Domingo, Dominican Republic
Creative Director: Salvador Lister
Art Director: Kriss Suarez
Copywriter: Salvador Lister, Manuela Rondon
Illustrator: Kriss Suarez
Additional credits: Hans Daniel, Tonny Molina
Published: May 2010


Costa Coffee develops new city format

LONDON – Costa Coffee is to make a concerted push to increase its presence in metropolitan areas with the launch of a series of ‘metro’ style specialist stores.

Absolute winds the clock back for 90s station

LONDON – Absolute Radio is to launch a new digital station, Absolute 90s, on London DAB in June and transmit Absolute 80s, currently on London DAB, on national DAB from today (14 May).

Absolute Radio winds the clock back again with new station

LONDON – Absolute Radio is to launch a new digital station, Absolute 90s, on London DAB in June and transmit Absolute 80s, currently on London DAB, on national DAB from today (14 May).

Viral flop: Nesquik chocolate dick for kids?

For Nesquik, when the chocolate is melting, the marketing concept is turning bad!

nesquik-chocolate-dick

Advertiser: Nesquik

Hipsteriffic Slogan Tees – Girl Power Rules the Married to the MOB Summer 2010 Line (GALLERY)

(TrendHunter.com) The Married to the Mob Summer 2010 collection is all about girl power. It is led by a whole host of spunky tees, adorned with sayings that only the most confident of ladies could carry off.

The model…

PC Pet Beds – The Computer Monitor Cat Bed is Too Cute to Power Off (GALLERY)

(TrendHunter.com) This Computer Monitor Cat Bed proves that the Internet really is made of cats. This cat bed is perfect for the LOLcat in your life. Here’s lookin’ at you, Keyboard Cat.

The Computer Monitor Cat Bed is…

Top 20 Trends of the Day (May 13) – From Casual Creamy Fashions to Onesies for Adults (COUNTDOWN)

(TrendHunter.com) For the day of May 13th, these are the Top 20 trends, which include Casual Creamy Fashions, Multipurpose SUVs and Synchronized Surrealism. The rankings are based on hundreds of thousands of views and 92…

PETA Warns PR Firms to Steer Clear of Ringling Brothers

div class=”imageleft”a href=”http://www.adrants.com/images/ringling_peta_lose_reputation.jpg”img alt=”ringling_peta_lose_reputation.jpg” src=”http://www.adrants.com/images/ringling_peta_lose_reputation-thumb.jpg” width=”150″ height=”195″ //a/div

Using a photo from former Ringling Brothers elephant trainer Sam Haddock, PETA ran an ad in this week’s edition of PR News urging public relations agencies to stay away.
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JWT Gives Us Mustache Trash Talk

div class=”imageleft”img alt=”mustrash_talk_bloomberg.jpg” src=”http://www.adrants.com/images/mustrash_talk_bloomberg.jpg” width=”150″ height=”92″ //div

JWT New York created Mustrash Talk with with Keith Hernandez to promote Bloomberg Sports fantasy baseball package
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Geeky Fashion Editorials – The Popeye 2010 Spring/Summer Line Focuses on Nerd Style (GALLERY)

(TrendHunter.com) The Popeye 2010 Spring/Summer collection further proves the theory that the coolest thing someone can be these days is a nerd. The geeky fashion editorial may make the teacher’s pets more popular than…

One Club Staffer Goes Missing

NEW YORK (AdAge.com) — On the eve of the 2010 One Show awards, the nonprofit organization that runs the ad competition is grappling with the mysterious disappearance of one of its top staffers, China regional manager, Fengquan Guan.

The Pocket Guide to Defensive Branding


Folks, we're vulnerable. Our Achilles Heel just moved up to our chest. Indeed, beware of exuberant social-media pontificators bearing gifts. This stuff is hard, and often it blows up in our faces.

Lenor: Flower Wraps

Advertising Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriter: Alex Strimbeanu
Producer: Mihai Draghici, Eugen Alexe
Account manager: Roxana Matasel


Childhood Fail Blogs – The ‘Stuff My Kids Ruined’ Blog is Too Cute to Stay Mad At (GALLERY)

(TrendHunter.com) The ‘Stuff My Kids Ruined’ blog is dedicated to children and all of the chaos that they can and will cause. Just a quick clarification, the ‘stuff’ in the title is actually supposed to be sh*t. Don’t get…

DVR Helps Woman Change Boyfriends

div class=”imageleft”a href=”http://www.adrants.com/images/my_star_fish.jpg”img alt=”my_star_fish.jpg” src=”http://www.adrants.com/images/my_star_fish-thumb.jpg” width=”150″ height=”84″ //a/div

As if recording two shows at once were some sort of amazing breakthrough, Sydney-based Three Drunk Monkeys is out with a couple of commercials that ask us to “try a new life with My Star.”
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Wonderland Stilettos – Nicholas Kirkwood Haute Couture Shoes Are a Nod to the White Hare (GALLERY)

(TrendHunter.com) The more representative creation inspired by ‘Alice in Wonderland’ are these Nicholas Kirkwood haute couture shoes, which are an homage to the White Hare.

Fascinating flowers and leaves, chains, keys…

Facing Foreclosure? Here’s Help


Helping homeowners in danger of foreclosure is the subject of new public service announcements unveiled today by the Ad Council in partnership with NeighborWorks America. The effort, created pro bono by Cossette New York, focuses on educating homeowners about where they can get help if they are at risk of foreclosure, including the Homeowner's HOPE Hotline.

Cannes Awards Adds Young Marketers Contest


LONDON (AdAge.com) — Marketers including Procter & Gamble and Google will compete next month at the Cannes Lions International Advertising Festival in a new contest that adds Young Marketers to an existing lineup of competitions that award young creatives.