Un spot baptisé “Secret training” par Optus, le leader de la téléphonie mobile en Australie. Un entrainement entre des joueurs et des animaux sauvages, çonçu par l’agence M&C Saatchi Sydney, sur une réalisation de Thierry Poiraud et une post-production du studio français BUF.
International children’s TV network KidsCo has begun a roll out of an enhanced version of its website ahead of the anticipated launch of its UK pay TV channel this summer.
Anglian Home Improvements has signed up to be the exclusive sponsor of brand new daily chat show on Channel 4, The 5 O’Clock Show.
Emirates, the national airline of Dubai, has launched a year long out-of-home campaign at Birmingham International Airport to highlight its regular services from the airport to exotic destinations.
Advertising Agency: Rediffusion-Y&R, Kolkata, India
Copywriter: Rohan Ghose
Art Director: Siddhartha Sankar Roy
Agency : Taproot India
Celebrating a decade in the the land of a million hues.
(TrendHunter.com) For the month of May 2010, these are the Top 100 trends, which include iPad Clones, Atypical Relationship Shoots and Violent Finger Art. The rankings are based on millions of views and 2566 new trends.…
(TrendHunter.com) For the month of May 2010, these are the Top 50 pop culture trends, which include Violent Finger Art, Chinglish Languages and Controversial Close-Ups. The rankings are based on millions of views and 2563…
It's now become painfully apparent that Apple is exercising control over what it allows in its app store not only to assert its economic dominance over subservient app developers, but to impose the idiosyncratic morality of its CEO, Steve Jobs, on Apple consumers.
Kentucky Fried Chicken is a serial phony that's been immortalized in some of the most stunningly dishonest marketing efforts of the past 10 years.
Meet Creative X, an Anonymous Adland Author Who Will Occasionally Share Triumphs, Tribulations of Agency Life
NEW YORK (AdAge.com) — Are marketers moving back to a focus on emotional benefits in marketing, rather than just the rational benefits? And how are they defining "growth" post-recession? Those were questions recently posed to marketing chiefs gathered for a roundtable prior to the Association of National Advertisers' Brand Innovation Conference in New York.
NEW YORK (AdAge.com) — Digital games, whether on Facebook or on mobile phones, all employ what developers call "game mechanics," incentives such as points, badges, next levels and achievements that motivate players to keep playing. And a gaggle of brands, from 7-Eleven to JetBlue, H&M and Tesla Motors are counting on people's attraction to competition to get them to be more engaged.
NEW YORK (AdAge.com) — Thanks to Twitter, there has been a proliferation of URL shorteners in the past year. These condensing services, such as tinyurl, bit.ly and ow.ly, convert long website URLs to a short set of letters and numbers to help users squeeze under the 140-character limit. That's all well and good for the Tweeters who use them. But what's the business model for the companies?
NEW YORK (AdAge.com) — No matter how CBS chooses to cite the title of its new fall show "$#*! My Dad Says," the network has little concern about how this program (based on a Twitter feed and starring William Shatner as a grumpy father who invites his son to move in with him) will be received, even if it does air at 8:30 p.m. — a time once considered "family hour" — on Thursdays, the most important night for advertisers.
NEW YORK (AdAge.com) — Consumers who think iPad magazines editions should cost no more than print editions and perhaps should cost less — given all the money publishers save on paper, printing and distribution — are going to be disappointed.
NEW YORK (AdAge.com) — Three of the magazine world's early iPad adopters walked Ad Age through their processes. Here, Popular Science reveals the steps to putting together their issue.
NEW YORK (AdAge.com) — Three of the magazine world's early iPad adopters walked Ad Age through their processes. Here, Men's Health reveals the steps to putting together their issue.
NEW YORK (AdAge.com) — Three of the magazine world's early iPad adopters walked Ad Age through their processes. Here, Time reveals the steps to putting together their issue.
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