May
27
Rupert Howell to leave ITV
Posted in: UncategorizedLONDON – Rupert Howell, the managing director of brand and commercial at ITV, is leaving the company.
May
27
Facebook overhauls privacy settings… again
Posted in: UncategorizedLONDON – Facebook founder Mark Zuckerberg has responded to the barrage of criticism the site has received over its use of its members’ personal data, with a series of changes to privacy settings on the social media site.
May
27
Kraft censured by the Takeover Panel
Posted in: UncategorizedLONDON – Kraft, the US food giant, has been criticised by the City’s takeover watchdog after it reneged on a promise to reverse the closing of a Cadbury factory.
May
27
Unilever enjoys Kylie bounce
Posted in: UncategorizedLONDON – Kylie Minogue has helped boost Unilever’s bottom line today following a public endorsement of its 100-year-old beauty cream Pond’s.
May
27
DMGT reports 20% lift in profits
Posted in: UncategorizedLONDON – The Daily Mail and General Trust, publisher of the Daily Mail and Mail on Sunday has posted a 20% boost in its pre-tax profits in the six months to 4 April, despite revenue falling 10%.
May
27
Day of the Dead Pin-Ups – The Pin Up Parlour Will Get You Skeletized for Your Photoshoot (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Toronto-based photography studio The Pin Up Parlour offers all kinds of sassy photo sessions, but the most eye-catching one by far are the Day of the Dead Pin-Ups.
Seriously, what more could you ask…
May
27
Anatomy of a Coïncidence / Anatomie d’une copie?
Posted in: Uncategorized |
 |
| THE ORIGINAL? Brainobrain Jumeira Chil Dev Program – 2009 “For bright and imaginative young minds” Source : ADForum, Dubaï Lynx Gold Agency : FP7 Dubaï (UAE) |
LESS ORIGINAL : Marathon Kids – 2010 Claim : “The outdoors for your kids, the museum for their toys” Agency : Latin Works Austin (USA) |
May
27
Comment on Cancer Awareness: Check out these boobs by Cancer Awareness: Check out these boobs | Simple, effective and affordable small business marketing
Posted in: Uncategorized[…] full post on I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community Enjoyed this article?WebsiteWordpress […]
May
27
Comment on Cancer Awareness: Check out these boobs by Tweets that mention I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Cancer Awareness: Check out these boobs — Topsy.com
Posted in: Uncategorized[…] This post was mentioned on Twitter by Silas Gøttler and Andrada Alexandriuc, ibelieveinadv. ibelieveinadv said: Cancer Awareness: Check out these boobs: http://www.ibelieveinadv.com/2010/05/cancer-awareness-check-out-these-boobs/ […]
May
27
Bacardi names Silvia Lagnado as chief marketing officer
Posted in: UncategorizedLONDON – Bacardi has appointed Silvia Lagnado, a former Unilever marketer, as chief marketing officer of Bacardi Limited and President of Bacardi Global Brands.
May
27
Cancer Awareness: Check out these boobs
Posted in: Uncategorized
Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk, Rafa? Górski
Art Director: Sunil Nair
Copywriter: Krzysztof Niena?towski
Designer: Adam Smereczy?ski
Flash developer: Konrad Grzegorzewicz
Technical director: Maciel Topolski
Photographer: Rafa? Rebowski
Editing: Iza Koniarz
Producer: Magda Gierej
Account executives: Basia Grabiwoda, Adam Sosnowski, Marcin Koz?owski
Published: March 2010
May
27
Comment on Mercedes-Benz: Magazine Corner by Kate Aiz
Posted in: UncategorizedOh, deer.
I don’t like it. What it someone folds it wrong or too much?
May
27
Comment on Mercedes-Benz: Magazine Corner by Tweets that mention I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Mercedes-Benz: Magazine Corner — Topsy.com
Posted in: Uncategorized[…] This post was mentioned on Twitter by Ben Sky, Communication News and Per Call, ibelieveinadv. ibelieveinadv said: Mercedes-Benz: Magazine Corner: http://www.ibelieveinadv.com/2010/05/mercedes-benz-magazine-corner/ […]
May
27
Comment on Mercedes-Benz: Magazine Corner by Mercedes-Benz: Magazine Corner | Simple, effective and affordable small business marketing
Posted in: Uncategorized[…] full post on I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community Enjoyed this article?WebsiteWordpress […]
May
27
Mercedes-Benz: Magazine Corner
Posted in: Uncategorized
“See what lies beyond headlights with Night View Assist.”
Challenge: Even the most powerful headlights have limits. For that reason, Mercedes-Benz offers Night View Assist, which uses infrared technology to enable its driver to see what cannot normally be seen at night. We were asked to show the effectiveness of Night View Assist in an interesting and memorable way.
Solution: In our print solution, the media becomes the message when the viewer folds down the page corner, and it points out a deer on the side of the road. It´s exactly what Night View Assist does for its driver, even on the darkest of nights.
Result: Traffic to the Mercedes-Benz website went up, and dealers noticed increased interest in the Night View Assist feature.
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien
Creative Directors: Thimoteus Wagner, Christian Fritsche
Art Directors: Jonas Keller, Sönke Busch
Copywriter: Daniel Pieracci
Grafik Designer: Dennis Wagner, Matthias Heyde
Photographer: Alexander Hafemann (Getty Images)
May
27
Health to bear brunt of first COI cuts
Posted in: UncategorizedLONDON – The Change4Life, anti-smoking and alcohol abuse campaigns could be permanently scrapped as part of the Government’s planned curbs on advertising, according to Westminster sources.
May
27
Townshend quits Rapier to launch start-up
Posted in: UncategorizedLONDON – John Townshend, the creative partner of Rapier, has quit to launch his own agency start-up. Townshend, who has worked at Rapier for more than 15 years, will officially open the doors of the new venture in the autumn.
May
27
Bauer plots launch of women’s weekly
Posted in: UncategorizedLONDON – Bauer Media is plotting the launch of a paid-for women’s weekly glossy magazine that is being billed as an older woman’s Grazia.
May
27
Agencies line up for Boden ad account
Posted in: UncategorizedLONDON – Boden, the mail-order clothing retailer, has called a pitch for its advertising account.
May
27
Dyson to review European media
Posted in: UncategorizedLONDON – Dyson, the vacuum cleaner company, has called a review of its pan-European media planning and buying business.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.